Canada New England Cruise Symposium Port Congestion John Heylan
Port Congestion Crystal Morgan
1. Crystal Morgan
Princess Cruises
Director, Market Planning
Canada & New England Cruise Symposium
June 8 – 10, 2010
2. Princess Cruises Market Planning
Mission:
To create commercially attractive, competitive
and innovative deployments and itineraries
that optimize revenues, minimize costs and
support the company’s financial goals and
brand position.
6. Causes of port congestion
Deployment patterns
Fall deployments, expanding into
summer
Length of voyages
7 day with weekend
departures
10-day or longer open-jaw
Need for a consistent product in
marketplace
Homeport options
7. Causes of port congestion
Availability of Berths
Ship size
Berth vs anchor
Competition
8. Princess Fleet
SHIP CLASS LOA GRT DRAFT PASSENGER
(lower berth)
Caribbean Class 290 m 113,600 8.5 m 3,100
(Ruby, Emerald, Crown, Caribbean)
Diamond Class 288 m 115,900 8.6 m 2,600
(Sapphire, Diamond)
Grand Class 290 m 109,000 8.5 m 2,600
(Golden, Star, Grand)
Coral Class 294 m 91,600 8.3 m 1,974
(Island, Coral)
Sun Class 261 m 77,500 8.1 m 2,000
(Sea, Dawn, Sea)
Pacific Class 180 m 30,300 5.6 m 710
(Royal, Tahitian, Pacific)
9. Solutions?
Cross brand cooperation
Berth expansion
Alternative ports