Topic: Mobile World Capital Barcelona:The challenge of mobile transformation Speaker: Carles Gomara (Coordinator Mobile World Capital International Program)

1. THE CHALLENGE OF MOBILE
TRANSFORMATION
Carles GOMARA
Coordinator of Mobile World Capital
International Program

2. BARCELONA

4. MOBILE
WORLD
CONGRESS

5. Of humanity is “mobile”
SMARTPHONES:
63% SPAIN
55% EUROPE

6. THIS YEAR THERE WILL BE MORE CONNECTED MOBILE
DEVICES THAN WORLD INHABITANTS
According to one of the latest studies of Cisco at the end of the year there will be more
devices with the internet than people in the world
Billion mobile devices
Connected to Internet
There is an estimated…

7. In 2020…
Five devices per
person connected to
Internet

8. Mobility is transforming…
OUR WAY OF LIFE

9. Mobility is transforming…
OUR WAY OF COMMUNICATING
Every minute…
140.000
photos
are shared and
uploaded

10. 25%
THE WAY WE LEARN
AND GROW
Children 2 to 5 years
old know how to surf
the Internet without
the help of their
parents

11. Of young Spaniards
have a Smartphone
80%
THE WAY WE
INTERACT

12. older than 60 are
active in the Web
41%
THE WAY WE PLAY
AND DISCOVER

13. THE WAY WE SHOP
Any place and any time.
It is estimated
that in 2017 mobile
sales will multiply
x 7

14. THE WAY WE WORK…
New ways of working.
And new jobs associated to mobility.

16. GROWTH VS CRISIS
Mobile transformation opens an
OPPORTUNITY for all businesses.

17. WE NEED TO TAKE ADVANTAGE
Transforming Barcelona and Spain into
the global reference of mobility.

19. MOBILE WORLD CAPITAL BARCELONA
Mobile Programmes
Entrepreneurship
and innovation
Transformation of local
business ecosystem
International competence
centres

20. Entrepreneurship and
innovation
Entrepreneurship
and innovation
http://vimeo.com/87387852

21. 13 Universities
600 Degrees
221,000 students
Home to some of the world’s
most respected business
schools
Talent & Education.
ENTREPRENEURSHIP AND INNOVATION

22. IDIADA automotive
testing facility
Tech & Science
parks
IMB
CNM
Supercomputing
centre
ALBA
Synchotron
A wide range of hospitals,
universities and research
groups all pioneers in
oncology, life sciences,
nanotechnology, photonics,
etc.
TECNIO centres for
technology transfer in
different areas which give
added value to business
projects.
Renown applied and basic research groups supporting technological transfer and a complete network of scientific
and tech centres represent the base for Catalonia’s research and innovation programme.
Leading scientific facilities.
ENTREPRENEURSHIP AND INNOVATION

23. Boost of global innovation and support of
the local entrepreneurial movement.
UX Transmedia
Communication
Internet of things Wearable
ENTREPRENEURSHIP AND INNOVATION

24. STAGE 1
MIND SET
◎ Gaining a mobile
entrepreneurial
attitude
◎ Consolidating the
mobile community
STAGE 2
GROWTH
STAGE 3
ESCALE
◎ Finding people who have
innovative assets
◎ Creating platforms
◎ Promoting Mobile
Solutions
◎ Scaling
businesses
◎ Developing new
markets
ENTREPRENEURSHIP AND INNOVATION

25. is where entrepreneurs build mobile ideas and startups
THE EVENT
The event will provide a real
hands on experience that will
help entrepreneurs get to the
next level. Attendees will build
a larger international network,
get real feedback on concepts,
and find the resources to
accelerate their current or future
business in only four days.
WHAT DO WE DO HERE?
The event includes a wide
program of conferences,
workshops, pitches and expert
meetings designed to cater all
the needs of the mobile
entrepreneurial environment. It
will gather the best mobile
industry leaders, successful
entrepreneurs and digital experts
along with renowned
accelerators, incubators and
investors.
WHO IS THIS FOR?
4YFN is for all entrepreneurs at
any stage of the entrepreneurial
process. From individuals
seeking inspiration to get started,
validation of an idea or an
opportunity to build quality
contacts, to start ups looking for
talent, specific advice or
financing.
ENTREPRENEURSHIP AND INNOVATION
www.4yfn.com

26. Mobile Transformation of the
local business ecosystem
Transformation of local
business ecosystem
http://vimeo.com/87387853

27. Fostering mobile initiatives among strategic economic
sectors and technological enterprises.
Bringing together key local industry sectors to develop
and expand the reach of mobile technology solutions.
Tourism Automobile Creative
Industries
Finance Commerce
Retail
Logistics
MOBILE TRANSFORMATION OF THE
LOCAL BUSINESS ECOSYSTEM
Gaming

28. Mobile Ready
offers the citizens and visitors of
Barcelona a catalogue of activities,
experiences and proposals
illustrating the potential of mobile
transformation and how it can
improve their everyday lives.
Mobile Ready app
Find Barcelona mobile
experiences and initiatives.
MOBILE TRANSFORMATION OF THE
LOCAL BUSINESS ECOSYSTEM
www.mobilereadybcn.com

29. Mobile Ready

30. Mobility 4 all
m4all wants to improve quality of life to all
citizens despite their disabilities or their risk
of social exclusion thanks to mobility.
Mobile technology to empower citizens,
civil society organizations, private sector
and governments to build a more inclusive
and fairer society for all.
15% of the
world’s
population live
with disabilities.
MOBILE TRANSFORMATION OF THE
LOCAL BUSINESS ECOSYSTEM

31. International competence
centres
International competence
centres
http://vimeo.com/87387850

32. Managing strategic plans for the mobile transformation of
social and economic dimension with special focus on the
alignment of European priorities.
This programme embraces mobile technologies as an
opportunity for change in the areas of mHealth, mEducation
and mSmartCities in alignment with the global and European
agenda
mHealth mSchools mSmartCities
INTERNATIONAL COMPETENCE
CENTRES

33. • Mental health access and follow-up
• Monitoring patients with chronic
disease
• Giving the patients access to
updated and organized personal
health information.
• The promotion of healthy habits
• Mobile Pharma: medication and
prescription via mobile phone
mHealth
www.mobilehealthglobal.com
INTERNATIONAL COMPETENCE
CENTRES

34. Multi-faced initiative to change the
future through education that
supports students and teachers
effectively integrating mobile
technologies into the classroom.
Mobile enables access to up-to-date
materials, improves collaboration and
strengthens learner engagement, opening up
new ways of teaching and learning that
improve achievement and employability.
Change the rules,
change the tools,
change the future
INTERNATIONAL COMPETENCE
CENTRES

35. • Mobile History Map
• Mobile Learning
Awards
• School visits at Mobile
• World Centre
• Responsible usage of
Mobile Technology
• App Education
• Inside the App Factory
• Mobile Summer Camps
• mSchools Market
• mSchools Lab
• mSchools Mobile4all
INTERNATIONAL COMPETENCE
CENTRES

36. mSmartCities
Transforming
Barcelona into a self-
suficient,
hiperconnected and
zero-emissions city
We are sure that life in
the city can be better,
easier and smarter if
we are able to
integrate mobile
INTERNATIONAL COMPETENCE
CENTRES

37. MOBILE WORLD CAPITAL BARCELONA
Mobile Programmes
Entrepreneurship
and innovation
Transformation of local
business ecosystem
International competence
centres

38. This global ambition has the complicity, the commitment and the
active participation of all.
FOUNDING PARTNERS:

39. Education, talent,
creativity and strong
work ethic.
Excellent
cost/performance
ratio in production
terms.
Dynamic &
international
business vision
Experience in
international
commerce and
investment.
High value projects.
Diverse industrial
base.
Wide range of sectors,
suppliers and business
services.
Flexible, innovative,
business oriented &
adaptable.
A trading nation with a
business friendly
administration.
1 2 3 4
Competitive mix: business oriented city,
and good lifestyle
Since 1996, Barcelona has retained its number one ranking as Europe’s best city in terms of employee lifestyle quality.

40. Barcelona is
Innovation Capital 2013
(iCapital) of Europe
www.ec.europa.eu/icapital

41. (Re)Discover Barcelona

42. Resources: videos
Entrepreneurship and Innovation Programme (PEI) http://vimeo.com/87387852 ENG 1:14
Mobile Transformation Programme (PTM) http://vimeo.com/87387853 ENG 1:34
International Competence Centres (PCC) http://vimeo.com/87387850 ENG 1:58
mSchools Programme http://vimeo.com/70501023
http://vimeo.com/87387851
4:10
4:19
Mobility 4 all https://www.youtube.com/w
atch?v=pFEy3b_Qp88
ES 2:20
(RE)Discover Barcelona http://vimeo.com/87387196 1:29
Tech Today Video Series Episode 3: Smart City https://www.youtube.com/w
atch?v=IfPXXMK6dJ8&featur
e=youtu.be
ENG 4:22
Mobile Ready Barcelona highlights http://vimeo.com/87418615 CAT 4:01

43. 谢谢
Thank you
Carles GOMARA
Coordinator of Mobile World Capital
International Program
cgomara@gencat.cat
INVEST IN CATALONIA
T +852 2893 1966
invest@catalonia.com
www.investincatalonia.com
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