New Opportunities for Industry Growth (NXP)

IoT: New Opportunities for
Semiconductor Industry Growth
Andrew C. Russell
Vice President
Marketing – Greater China

Agenda
The Internet of Things (‘IoT’): An Exciting, Disruptive Technology
and Application Space
IoT Adoption Model and Market Development
IoT: Industry Projections and Figures
NXP JenNet-IP & Zigbee Wireless Networking Ecosystem
Applications Examples: Home Networking and Commercial Building
Automation - Lighting
Executive Summary

COMPANY CONFIDENTIAL

2

Agenda
Executive Summary


3

Internet of Things Broadly Defined
Any Machine to Machine (M2M) or Human to Machine
(H2M) devices which can be connected to the www to
communicate, exchange data and/or provide
mechanisms for feedback and control
Mobile Phones
Instrumented plant and machinery
Computers
Gateways/Routers

Some
examples

Automobiles equipped with www connectivity
RFID devices


4

Technology Reach

Evolving Technology Roadmap:
The Internet of Things is in its Infancy

Demand for
improved
SCM
Performance
RFID Tags
for SCM

2000

Technology
cost
reductions
drive 2nd wave
applications

WWW
connectivity
and low cost
geo-location
technology
Surveillance,
security,
transport,
healthcare
Vertical
Applications
Segments
open up

2010

Miniaturization,
energy
efficiency and
available
spectrum

Teleoperation
telepresence;
monitor,
control and
route
remotely

Locating
people and
Objects Tracking

Autonomous
Computing
devices

Low cost
sensors
Augmented
Reality (e.g.
Google Glass)

2020

Time

As IoT technology evolves, so will the range of potential applications

Source: based on SRI Consulting Business Intelligence

5

IoT will Drive improved performance
in two key Domains: 1.) Information +
Analysis and 2.) Automation + Control

Source: McKinsey Quarterly Report - 2010

6

IoT is Driving a New Wave of
Economic Opportunity
The wider Economy

Logistics
Control and Automation
Security
Automotive
Asset tracking and location
Medical
Banking
Services

For Semiconductor and Software
Industries
IoT RxTx Modules and gateways to allow
comms – everything will be connected
(‘communicating with things’)
Embedded Applications Software for IoT
modules (‘doing stuff with things’)
Cloud Services and web based applications
s/ware incl. secure M2M payment systems
(‘capturing data from things’)
Data Analysis and metrics s/ware (‘analyzing
things’)
Applications boards and Development tools
(‘tools to design things’)


7

IoT Monetization: eco-system
standardization and applications proliferation (IP)

Monetization Potential

10x

.
.
.
.

IoT technology capability
already here, but
applications and usage are
NOT ubiquitous – only
about 1% of connectable
devices are attached to the
www

4. IoT Cloud
services
based
applications

104
103
102

1. IoT RxTx
modules

1

Small Closed P2P Apps

Low

5. Top Tier
IoT Systems
solutions
covering
whole
cities/regions

2. IoT
Enabled
Applications
boards and
Products

2030+ time frame

3. WWW IoT
Connectivity
+Apps on
Android, iOS,
Linux etc

For IoT
technology this
application space
is very new,
probably maturing
in 2020-2025
timeframe

Mobile Connectivity

Infrastructure Level Systems

Cloud Integrated Apps

High

Ubiquity Index

To achieve Level 5 (Infrastructure level systems incorporating fully autonomous systems gathering data, analysis,
control) and the full monetization potential* of IoT, requires all the levels below to be in place and ubiquitous
We can conclude that as of today, IoT is in its infancy, with decades of high growth still to come
* According to Cisco, potentially $14 Trillion

8

Agenda
Executive Summary


9

By 2020 there will be between 20
Billion* and 50 Billion** IoT nodes

Top Connected Devices We May See
in 2020 & Their Estimated Values
Connected Car
Clinical Remote Monitoring
Assisted Living
Home & Building Security
Pay-As-You-Drive Car Insurance
New Biz. Models for Car Usage
Smart Meters
Traffic Management
Electric Vehicle Charging
Building Automation

$600 billion
$350 billion
$270 billion
$250 billion
$245 billion
$225 billion
$105 billion
$100 billion
$ 75 billion
$ 40 billion

Source: PC Today, April 2012

55% Automotive related
29 % Home / Building related

* Ericsson

** Cisco

10

Convergence in Three Key Domains Drives
Adoption: Sensors & MCU, Network Stacks & the Cloud
Sensors & MCU
Low cost IC based
wireless connectivity
+
Cost effective 32 bit
MCU’s for embedded
applications
+
Silicon based
sensors
+GPS
+Mobile Phones

Network Stacks &
Software

Cloud Computing &
WWW

IPV6
+
Robust, mature API
driven networking
stacks (JenNet-IP,
Zigbee)
+
Mature Development
tools – networking and
embedded applications
development

Internet access is global
+
Cloud Services
+
Remote data access
and control easy to
implement
+
Emergence of new
business models
leveraging all the key
elements


11

Implementation at the Practical level:
A Probable Market Development Model

Key Enabler for
Intelligent distributed
apps and Big Data

Gateway:
Required to
provide www
connectivity

3rd party apps developers:
Any OS, and in many end
market applications and
segments

May be the same entity, or
independent

3rd party Hardware developers
in many application segments
and end markets


12

Agenda
Executive Summary


13

IoT is a disruptive technology of the same scale
as the industrial revolution and the internet
revolution: huge social and economic impact
IoT has the potential to benefit up to 46% of the
global economy ($32 Trillion) – GE and World
Bank Study
M2M revenues are currently $23Bln and growing
at 30% a year – a figure dwarfed by the growth
wave still to come in attached devices, services
and efficiency savings
Only about 1% (12-13 billion devices) of all
potential IoT nodes are currently connected to
the WWW
Estimates place the upper potential figure at over
1 trillion devices - about 150 nodes per
population head

14

IoT is Driving the Next
Semiconductor Growth Wave
…and doubling IP device volumes

Bringing the industry to over $400Bn…
Semiconductor industry revenue, bn USD
450
Smartphone
400
and tablet
350

300
250
200

Connected devices in use, bn Units
Machine-2-machine (M2M)
PC, laptop, Smartphones

50

Cellphone
Personal
computer

9-12

150
100 Mainframes
50
0
1985

1

1990

1995

2000

2005

2010

2015

2003

2020
Driver

2011

2020

Computer

Smartphone

M2M

Source: WSTS (extrapolated after 2011), Cisco, BBC, Gartner, GSMA, OECD


15

Agenda
Executive Summary


16

JenNet-IP Wireless Networking
Wireless networking for the Internet of Things (IoT)

JIP

IPv6 addresses for every node
– Standalone mode for simple remote control
– Connected mode for internet control

Using IEEE and IETF standards
– IEEE802.15.4
– IETF IP, UDP, 6LoWPAN

Based on proven JenNet networking layer
– Self healing tree network

JIP Application layer dedicated for low power devices
– Similar to SNMP, using fewer resources
– Standard device types provide interoperability

Connected lighting applications available initially
– Provides whole house coverage
– Extending applications to cover IoT

Uses JN5168 single chip wireless microcontroller

17

Advanced 32 bit RISC MCU’s equipped with high
performance wireless connectivity and
peripherals for IoT applications

18

JenNet-IP JN516x IoT Wireless
uController – Hardware Platform


19

JN5168 Evaluation Kit
Two expansion boards
with Sensors and
buttons
Capacitive touch
remote control
Cisco
Router

4 base boards +
lighting expansion
boards

USB Dongles
LCD expansion board

Remote programming board

The JenNet-IP Evaluation Kit comes pre-configured to run a networked lighting demo to help
engineers kick start network development. The Eval Kit supports any IoT module end
application development. The kit includes a Gateway/Router to support www access


20

Easy Connection to the WWW
through a Low Cost Gateway Bridge
Reference Design
Leverages existing Router –
plugs into Ethernet port on a
standard router
Allows communication with
up to 500 JenNet-IP IoT
nodes
Low cost, NXP based ARM
design
On board facility for RFID
Ref design pack incl.
Gerbers, Software and BOM
available FOC from NXP


21

Agenda
Executive Summary


22

The Smarter Home – Talking to the
Internet
Home network
Distributed electricity
generation and storage

Displays

Wind Turbine

Home displays
TV, Computer

Independent service
providers

In-Home Energy
Display

Solar Panel

IP network
Utility Data
centers

Security
Home Gateway
Light

Appliances

Smart
Valves
Breakers
Water
Smart metering devices

Smart
Gas

Smart
Heat

Smart
Elec.

Sensors

Temperature
Smart home
devices

Blood pressure
meter

Glucose
Assisted
meter
Living
Healthcare devices

Thermometer


23

In-Home Low Power Wireless Network
An IP address for every “thing”
Android / Apple App

JenNet-IP
Wireless Network

WiFi
Internet

USB- JenNet-IP
bridge
Smart Plug
Load Control &
Energy
Monitoring

Web Interface

Capacitive
Touch
Remote


24

A Typical Commercial LED Fixture Installation
1. A lighting driver module (open

board or housed) is located
in or close to the fixture
Driver modules are available
commercially that can take
PWM signal and/or 0-10V
analog signal for dimming
and on/off control
These types of drivers would
for example be used with
DALI for lighting control

2. A Lighting Fixture that
contains the LED light
source mounted on a
heatsink (called ‘light
engine’) with a lens or light
filter; screws into ceiling or
on wall

110/220 VAC
1. LED Driver Module
with Dimmer Input
0-10V Analog
PWM
0V

Dimming
on/off
control
inputs

PWM,
voltage or
const. current
Drive

2. Fixture with LED Light Engine


25

. . . becomes a Smart Lighting Solution with
the addition of a low cost JenNet-IP IoT
module
3. JenNet-IP IoT Lighting Module

110/220 VAC



JenNet-IP JN516x Chip



Basic circuit to convert JN516x I/O
output to 0-10V and PWM



Antenna (PCB, wire or plug-in)



Plastic enclosure (could be bare board in
certain applications)



Low cost

0V

Fast time to market – retrofit and new
build



PWM

Leverages existing commercial LED (or
other) lighting driver module to create a
smart lighting network



0-10V Analog

Small 1.5W power supply



1. LED Driver Module
with Dimmer Input

3. APTOS
JenNetIP IoT
Module

PWM,
voltage or
const. current
Drive

2. Fixture with LED Light Engine


26

Agenda
Executive Summary


27

NXP IoT Executive summary
The IoT application space is in its infancy: there will be a rapid and
sustained increase of up to 50 Billion* in IoT nodes in the coming years
With NXP JenNet-IP, any object or device can have an IP address
IoT means locating things, control and data can be moved from any
device to any other device or system globally via the www, opening up
new and exciting applications
IoT Monetization rests on two key pillars: eco-system maturation and
standardization and application proliferation (IP)
Key components in the eco system: JenNet-IP IoT empowered I/O
modules, Gateways, Cloud Services and 3rd Party Apps
NXP JenNet-IP is the perfect solution for IoT end module applications:
runs on a low power 32 bit RISC based MCU with comprehensive set
of hardware and software development tools, including low cost
gateway reference design for www connectivity
* Cisco Estimate for 2020

28

http://www.jennic.com/products/

Thank you!

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