![Brand Values and Valuation in the Current Economic Downturn IP Business Congress Chicago, Illinois June 21-23, 2009 Presented by: Weston Anson, Chairman CONSOR Intellectual Asset Management [email_address] www.consor.com](https://image.slidesharecdn.com/06-22-09-brandvaluesandvaluationincurrenteconomicdownturnipbc-110108091753-phpapp01/85/Brand-Values-and-Valuation-in-Current-Economic-Downturn-1-320.jpg)
![Market Trends: IP Specific ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à Brand Values and Valuation in Current Economic Downturn
Similaire à Brand Values and Valuation in Current Economic Downturn (20)
Plus de CONSOR Intellectual Asset Management
Plus de CONSOR Intellectual Asset Management (6)
Dernier
Dernier (20)
Brand Values and Valuation in Current Economic Downturn
- 1. Brand Values and Valuation in the Current Economic Downturn IP Business Congress Chicago, Illinois June 21-23, 2009 Presented by: Weston Anson, Chairman CONSOR Intellectual Asset Management [email_address] www.consor.com
- 5. Bundles of Intangible Assets Formulae Data warehouses Marketing umbrella Packaging technology and sources Master licenses Sub-brand names Shapes and sizes Source code Core brand Process technology Databases Worldwide trademark registration Design technology Data mining Copyrights Proprietary test results Domain names / URLs Secondary trademarks Plant and production design e-Commerce sites Packaging design and copyrights Product specifications Third party software tools Trade dress Operating platforms Credit/payment systems Characters Trade secrets Custom applications Corporate name and logo Key patents Enterprise solutions Primary trademark Technical Bundle IT Bundle Brand / Marketing Bundle
- 12. Going Concern v. Disposal or Liquidation 1.7% 1.0MM 60MM Linens ‘N Things 6.5% 2.6MM 40MM Tower Records 23.2% 232MM 1.0B Marvel 5.0% >250K 5.0+MM Amherst Fiber Optics 11.4% Average 14% 14MM 100MM Circuit City 14.7% 31MM 210MM Boston Market 15.0% 60 MM 400MM+ Polaroid Proportion Disposal or Liquidation Going Concern Value Case
- 13. Case Study - Budget Group, Inc. Relief from Royalty Concept of Value: Comparable sales Discounted royalty rates Approach: Loan Securitization / Sale of company Cause: Core trademark Franchise rights Reservation system Customer databases Airport concession rights Components: Bankruptcy Context: Budget Group, Inc. Company:
- 14. Case Study - Budget Group, Inc. IP Valuation Summary $ 70,949,000 – 97,308,000 $ 466,488,000 – 479,392,000 TOTAL VALUE 729,000 – 2,912,000 3,645,000 – 5,823,000 Mailing List and Database 0 7,177,000 – 17,943,000 Airport Concession Rights 1,927,000 – 5,780,000 38,535,000 Reservation System (Global) 938,000 – 1,407,000 9,377,000 Ryder Truck License 5,280,000 – 7,920,000 44,002,000 Franchise Rights (International) 6,789,000 – 10,183,000 56,571,000 Budget Trademark (International) 6,870,000 – 8,587,000 38,166,000 Franchise Rights (North America) $ 48,416,000 – 60,519,000 $ 268,975,000 Budget Trademark (North America) Liquidation Value Going-Concern Value Description
- 23. Brand Valhalla Elevator Chesterfield Escalator Blatz Cellophane Oldsmobile Dodge Pan Am