Human-centered design can help improve global health interventions in three key ways: 1) It focuses on understanding the needs of users and stakeholders to better plan for the introduction and uptake of new technologies and programs. This can help interventions achieve higher coverage more equitably. 2) The human-centered design process brings together diverse perspectives to generate innovations that may not be "game changing" but can still meaningfully improve outcomes. 3) A new framework called "IDEA TO IMPACT" provides tools and guidance to support better planning and coordination for scaling up global health programs from their early stages. This approach aims to maximize the impact and uptake of interventions.

1. Applications of Human-Centered Design in Global Health
CoreGroup Spring Meeting
April 16, 2015

2. %oftargetutilization
Years from availability
Notes: 1) Adapted from Bill & Melinda Gates Foundation,Dalberg,and Boston ConsultingGroup (BCG) analysis
4 12 16 20 248 280
Typical Pharmaceutical
Company U.S. Drug Launch
100%
0%
HepB Vaccine
Global HealthScale-upIllustration1
ILLUSTRATIVE
ACTs procured
ORTs
DOTS
50%
Skilled Birth Attendance
Hib Vaccine
Gaps in coverage fall disproportionately on the poor and amplify inequity
Critical global health interventions historically seen late
introduction, slow uptake and low coverage

3. Planning for launch can have significant impact over
time by “getting it right the first time”
Better planning – well in
advanceof product
approval– can help achieve
success within the critical
“Six MonthWindow”
Notes: 1.IMS Health report, “Launch ExcellenceIV: a new launch environment”
%oftargetcoverage
The “Six Month”
Window
The Six MonthWindowin individual markets1
ILLUSTRATIVE
Less than 20% of
launches make
significant
improvements
after the “Six
Month Window”
has passed
Time
6 months
Launches can improve on their “initial” performance, but the majority don’t

4. Human-Centered Design:
People and a Process
Convergeand diverge
The HCD “Process”
Diverse perspectives and skills
• Industrialdesign
• Human factors
• Prototyping
• IT
• etc.

5. The result of HCD doesn’t always need to be
“game changing”
Notes: 1) Doblin (Monitor Group)

6. Historical focus of “innovation” efforts
Notes: 1) Doblin/Monitor Group,2011

7. Return on innovation efforts is greater for non-
offering/widget areas
Notes: 1) Doblin/Monitor Group,2011

8. IDEA TO IMPACT designed to support better planning
for introduction and scale
The “GUIDE”:
IDEA TO IMPACT
Practitioner’s
Workbook
Toolkit
www.usaid.gov/cii
• Framework Overview
• Priority Activities
• Casestudies
• ProjectManagementtool
• Track progress and increase
coordination
• Dynamic setof examples and
templates for many of the
priority activities