Social Commerce 2.0 With CPC Strategy & AddShoppers

Advanced Strategies on
Driving Conversions with Social
Social Commerce 2.0 Presented by AddShoppers & CPC Strategy
#cpcwebinar

Webinar Housekeeping
Webinar Recording & Questions
 Stay tuned for webinar recording email (next week)
 Q&A following the presentation
 Chat box to the right
 Tweet #cpcwebinar
Jon Gregoire
Marketing & Communications
@Jon_Gregs
#cpcwebinar www.CPCStrategy.com | (619) 677-2453 | contact@cpcstrategy.com
Speakers
Stephen Kerner
Retail Search Manager
and Social Media Expert
Chad Ledford
Co-Founder of
AddShoppers

About CPC Strategy
We Drive Conversions by Matching Retail Inventory
with Consumer Intent.
Services Include
 Retail-focused Paid Search (PPC)
 Product Listing Ads Management
 Full-Service Shopping Channel Management
 Dynamic Remarketing
 Product Feed Management
 Founded in 2007
 More than $35 million a year in managed ad spend
 Over +250 active clients
 2x Top 50 fastest growing companies in San Diego
 Now an Official Google Shopping Partner
Visit CPCStrategy.com/packages

Stephen Kerner
Retail Search Manager & Social Media Expert
@KernerStephen
 Retail Search Expert
 Heads up Social Media marketing for clients and CPC Strategy
 Manages 20 different Retail Search campaigns
CPC Speaker

Chad Ledford
AddShoppers | Co-Founder
AddShoppers Speaker
 Co-Founder of 3tailer.com - Inc. 500 ecommerce retailer with over 200k SKUs and 100+ warehouses
 Founded AddShoppers in 2011 and now has over 50,000 users
Manages Over
$50,000 in
Ad Spend

What We’ll Cover
 What’s Social 1.0?
 Social 2.0: How Social Ties Into Existing Channels (Live
Examples)
 How to Implement Dynamic Remarketing
 Live Q&A

What We’ll Cover
 Chad’s Slides

What is Google Dynamic Remarketing (GDR)?
 Product-level retargeting with dynamic ads
 Ecommerce-focused retargeting tool
 Relatively easy to set up – 4 Steps
 Runs on the Google Display Network
Google Shopping Is Now PaidIntro to Google Dynamic Remarketing

Dynamic Remarketing Capabilities
 Managed directly in AdWords – Google knows your product performances
 Retargeting automation – ad layout, and product recommendation engine
 Audience segmentation – including product viewers, cart abandoners, and past purchasers
 Insights into audience demographics
 No minimum monthly fees unlike popular retargeting platforms
Google Shopping Is Now PaidIntro to Google Dynamic Remarketing
Dynamic remarketing ads boosted
conversion rates by 119% vs. regular
retargeting ads via @adwords
#CPCWebinar

Step 1. Create a New Display Network Only Campaign
 In the AdWords login…
Google Shopping Is Now PaidSet Up Dynamic Remarketing Campaigns

Step 2. Link the New Campaign with Your
Google Merchant Center feed
 Google can pull images and product info from your feed to help you create ads

Step 2.1 Getting and Installing the Tag
 Google will create the tag that needs to be installed and allow you to email the tag
and instructions to anyone.
 Google will then create the four basic list
 General site visitors
 Cart Abandoners
 Product viewers
 Past Purchasers

Step 2.2 Checking the Installation of the Tag
 Go to Shared Library on the left side of AdWords > Select Audiences > then view tag details

Step 3. Create a New Ad Group
 Audience segmentation is key here
 PRO Tip: create an AdGroup for each segment you build out
 PRO Tip: Bid higher on more refined segments

Step 4. Create and Design Your Ads
 KISS
 PRO Tip: A/B test ad design
 Size matters - 728 x 90 typically garners the most clicks ; 336 x 280 has seen the highest CTR

Step 4. Create and Design Your Ads (continued)
 Dynamic Product ads - Image vs. Text
 Image is the more common of the two and what you will most likely see in the wild.
 Text still shows on the GDN and products dynamically update. This format isn’t as
common in the wild.

Check List to Creating Your Ads
 Layout – Optimize is your best bet to get
the most visibility.
 Does Merchant ID match?
 Upload your logo
 Select headline text
Step 4. Create and Design Your Ads (continued)
 PRO Tip: Match your color and brand scheme as best as you can
 PRO Tip: Play around with the advanced settings to make your ads unique

Step 4. Create and Design your ads (continued)
 PRO Tip: Name your ads, so you can easily label them when you are A/B testing.

Need Help Managing Product
Remarketing Campaigns?
Maximize Your Remarketing Campaign Efforts
Call or email us to get more information about our Dynamic Remarketing services.
Email: contact@cpcstrategy.com
Phone: (619) 677-2453

CPCStrategy.com/Resources-Retail-Search
Shoot Us An Email
contact@cpcstrategy.com
@Cpcstrategy
Questions? Comments?
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Social Commerce 2.0 With CPC Strategy & AddShoppers

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Social Commerce 2.0 With CPC Strategy & AddShoppers