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Corporate Capabilities
WHO WE ARE
WHO WE ARE
CPR is a full-service strategic marketing communications company specializing in:

healthcare • life sciences • medical travel • technology • entertainment • environmental • not for profit
healthcare • life sciences • medical travel • technology • entertainment • environmental • not for profit


                                          Health Care                                        Medical Travel
                                      • Health Care Delivery:
                                                                                           • Facilitators
                                        Innovative services, disruptive technologies
                                                                                           • Government Sponsors
                                      • Benefits and Value-based Design
                                                                                           • Hospitals
                                      • Care Management, Disease Management
                                                                                           • Networks
                                      • Health Care Administration
                                                                                           • Newsletter: Medical Travel
                                      • Health Care Information Technology (HIT)
                                                                                           Today
                                      • Managed Care
                                      • Pharmacy Benefit Management (PBM)
                                      • Telehealth, Telemedicine, mHealth
                                      • Chiropractic, Alternative Health and Wellness     Entertainment
                                                                                        • Spokespersons
                                                                                        • Book Launches
                                                                                        • Event Planning
                                                                                        • Feature Films
                                                                                        • Television
                                          Life Sciences
                                       • Medical Device, Pharmaceuticals,
                                         Biotech and Specialty Pharma                         Environmental
                                       • Rx, OTC                                            • Alternative Energy
                                       • Nutritional Supplements                            • Solar Energy
                                       • 3PL Distribution                                   • Wind Power
                                                                                            • Green Initiatives


                                                                                              Not for Profit
                                          Technology                                        • Advocacy
                                      • Computer Hardware                                   • Fund Raising
                                      •   Computer Software                                 • Direct to Professional
                                      •   Systems Integration and Delivery                  • Direct to Consumer
                                      •   Technology Development
                                      •   Telecommunications
With more than 25 years experience,
CPR serves publicly traded companies,
     privately held entities, and
    not-for-profit organizations.


      Business-to-Business
      Direct-to-Consumer
         Issue-Oriented


Branding

Targeted messaging and
communications

Campaigns that drive market
awareness and increase revenues
CPR Puts Knowledge to Work by:

 • Developing integrated and collaborative strategies to bring to market innovative
 products, services and business processes.

 • Delivering, retrieving, and sharing competitive intelligence that can bring better
 decision-making opportunities to light.

 • Identifying new trends and analyzing data from multiple sources to identify
 strategic points that enable clients to succeed.

 • Collaborating with key opinion leaders to confirm real, feasible, and strategic
 outcomes.

 • Contributing healthcare market intelligence.
WHAT WE DO
WHAT WE DO
Service to Clients:

•   Strategic vision and innovation

•   Customer-centric strategies

•   Collaborative strategies

•   Market intelligence

•   Access to national leaders

•   Passion and commitment
WHO WE SERVE
WHO WE SERVE
From emerging companies
            to industry giants,
         CPR develops messaging
        and positioning campaigns
       that drive market awareness,
           create opportunities,
          and increase revenues.




       Public Companies
       Private Companies
       Not-for-Profit Organizations
    Foundations and Public Service Organizations
•
AGENCY PRINCIPALS
AGENCY PRINCIPALS
JOE CARABELLO,
     President and CEO
•   30+ years' experience in healthcare marketing
    strategy, planning and corporate communications.

•   Managed Care start-ups and marketing programs of
    several health maintenance organizations including
    Oxford Health Plans.

•   Vice President of Olsten Health Care Services.

•   Start up, development, and marketing of regional
    ambulatory healthcare systems.

•   Consultant to the Office of Health Maintenance
    Organizations of the U.S. Department of Health and
    Human Services on marketing HMOs.

•   Served on the Board of Health Systems Agencies
    (HSAs) in New Jersey and Louisiana.

•   Served on the Board of Directors of the Group
    Health Association of America (GHAA) and
    currently serves on the boards of several private
    corporations and community organizations.
LAURA CARABELLO, Founder and Principal
                 •   25+ years' experience in healthcare marketing strategy, planning
                     and corporate communications.

                 •   Nationally recognized in the development of programs and
                     campaigns for national and international corporations.

                 •   Founder, Publisher and managing editor of Medical Travel Today
                     and Your Medical Travel newsletters.

                 •   Editorial Advisory Board for Product Management Today, frequent
                     contributor to publications and online Web Summits, including
                     Managed Care OnLine.

                 •   Invited by the FTC to testify on healthcare advertising and
                     marketing ethics.

                 •   Leads industry consortia and consults to numerous professional and
                     healthcare organizations.

                 •   Often commissioned by national business and professional
                     publications to author by-lined articles covering a wide variety of
                     business issues.

                 •   Ghost writer on senior level business issues for corporate
                     executives.
SERVICE OFFERINGS
SERVICE OFFERINGS
Public Relations, Media Relations and Financial Relations


  • Comprehensive Market Communications

  • Planning and Execution

  • Business-to-Business

  • Business-to-Consumer

  • Corporate Awareness and Visibility

  • Strategic Consulting
Market Strategy and Development

• Comprehensive Market Communications
• Planning and Execution
• Analyst Relations
•    Awards Submissions
•    Book Launches
•    Bylined Articles and Case Studies
•    Crisis Communications
•    Media Coaching
•    Media Kit Development
•    Media      Tours,     Interviews    and
Appearances
•    Podcasts
•    Press Releases and Media Advisories
•    Satellite Media Tours
•    Speaking Opportunities and Trade
Shows
•    White Papers
Direct Marketing


 • Advertorials

 • Advertising

 • Business Development and Networking

 • Development of Strategic Alliances

 • Direct Marketing Programs

 • Newsletters

 • Trade Show and Conference Support
Branding and Collateral Development


• Brochures

• Direct Mail

• Identity and Logo Development

• Media Kits

• Newsletters

• Trade Show Booths
Interactive Marketing and Multimedia Development


• HTML Email Campaigns

• Podcasts

• Webinars

• Website Marketing
Social Networking and Viral Marketing


• Blogs

• Email Campaigns

• Grass Roots Viral Marketing

• Social Media: Twitter, Pinterest,
  Facebook, LinkedIn, YouTube
EVENT PLANNING
EVENT PLANNING
Pictured: Legendary astronaut Buzz Aldrin, speaks at the launch party for CPR Client, Principal Solar.


                                                         • Evaluate venues
         From cocktail parties                           • Leverage relationships with national
                                                           leaders to book keynote speakers
         to private dinners for                          • Secure catering and necessary
       key clients or prospects,                           permits
         CPR handles logistics                           • Invitation design and distribution
                                                         • Guest list coordination
       including venue to menu,
                                                         • Takeaways/favors
         and ensures events are                          • RSVP/ Guest list
      memorable and marketable.                          • Media relations surrounding event
                                                         • And more!
Speaking Engagements
       CPR pursues and secures speaking engagements at
       industry conferences and events which are focused
           on areas matching corporate capabilities to
                     prospective customers.



                 Additional public relations
               tactics surrounding conferences:


         • Create and submit speaking abstracts to select
           opportunities

         • Leverage thought leadership articles and present with
           clients as appropriate; release industry-specific
           White Papers at highlighted events.

         • Distribute press releases and media advisories tied to
           speaking opportunities at conferences; schedule interviews
           with appropriate media.

         • Conduct pre- and -post conference mailers
           (print and electronic) .


Pictured: Michael Gorton, President and CEO of Principal Solar.
CLIENT TESTIMONIALS
CLIENT TESTIMONIALS
“I have worked with CPR on four separate projects over the past seven years. In each
                                         case, Laura Carabello and her team have far exceeded expectations. While I was building
                                         TelaDoc, CPR delivered more PR than all of the other PR firms I have used in my career –
                                         combined. I highly recommend them.” - Michael Gorton, Principal Solar




                                                   "From Rachel Ray to Good Morning America,
                                                we have experienced unprecedented coverage on
                                                     both national and international levels."
                                                  -Nancy Makoben, Director of Sales, Unotron




                                       “Just as the name suggests, CPR is like a breath of fresh air. Our company had flat-lined
                                       in the areas of buzz-marketing and public relations before partnering with CPR last year.
                                       Thanks to their ‘can-do AND will-do’ attitude, complimented by their ‘high quantity
                                       AND high quality’ approach for increasing brand awareness, CPR was able to put the life
                                       back into our company’s strategic marketing program.”- RxEOB




                                        "CPR's strategic vision and tactical initiatives have resulted in numerous articles and
                                        ongoing brand awareness. They constantly evaluate our media mix and deliver our
                                        message to key audiences." -John Fielder, Co-Founder, Senior Vice President - Marketing &
                                        Corporate Communications, Centric Health Resources
   CPR dedicates itself to a small
   number of clients, rather than
working with an extensive roster of
                                       “CPR has helped Alliance Life Sciences gain brand awareness and notoriety in the
companies, in order to ensure each     perplexing world of health care communications, while aiding in establishing us as a
 receives the attention it deserves.   thought leader in the space.” - Alliance Life Sciences
CLIENT SUCCESS STORIES
CLIENT SUCCESS STORIES
Public Relations Success Spotlight: Managed Care
Public Relations Success Spotlight: Disease Management
Public Relations Success Spotlight: Not-for-Profit
Public Relations Success Spotlight: Telemedicine




                       Teladoc is a convenient, cost-effective
                    alternative that allows you to resolve minor
                    medical issues 24/7 over the telephone, from
                                 wherever you are.
Public Relations Success Spotlight: Medical Device
CONTACT
CONTACT
475 Market Street
 Contact    Elmwood Park, NJ 07407
               201.641.1911 x50
                                              Ihor Andruch
                                     Vice President of Client Services

CPR Today     www.cpronline.com
                                        iandruch@cpronline.com

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CPR Capabilities Presentation

  • 2. WHO WE ARE WHO WE ARE
  • 3. CPR is a full-service strategic marketing communications company specializing in: healthcare • life sciences • medical travel • technology • entertainment • environmental • not for profit healthcare • life sciences • medical travel • technology • entertainment • environmental • not for profit Health Care Medical Travel • Health Care Delivery: • Facilitators Innovative services, disruptive technologies • Government Sponsors • Benefits and Value-based Design • Hospitals • Care Management, Disease Management • Networks • Health Care Administration • Newsletter: Medical Travel • Health Care Information Technology (HIT) Today • Managed Care • Pharmacy Benefit Management (PBM) • Telehealth, Telemedicine, mHealth • Chiropractic, Alternative Health and Wellness Entertainment • Spokespersons • Book Launches • Event Planning • Feature Films • Television Life Sciences • Medical Device, Pharmaceuticals, Biotech and Specialty Pharma Environmental • Rx, OTC • Alternative Energy • Nutritional Supplements • Solar Energy • 3PL Distribution • Wind Power • Green Initiatives Not for Profit Technology • Advocacy • Computer Hardware • Fund Raising • Computer Software • Direct to Professional • Systems Integration and Delivery • Direct to Consumer • Technology Development • Telecommunications
  • 4. With more than 25 years experience, CPR serves publicly traded companies, privately held entities, and not-for-profit organizations. Business-to-Business Direct-to-Consumer Issue-Oriented Branding Targeted messaging and communications Campaigns that drive market awareness and increase revenues
  • 5. CPR Puts Knowledge to Work by: • Developing integrated and collaborative strategies to bring to market innovative products, services and business processes. • Delivering, retrieving, and sharing competitive intelligence that can bring better decision-making opportunities to light. • Identifying new trends and analyzing data from multiple sources to identify strategic points that enable clients to succeed. • Collaborating with key opinion leaders to confirm real, feasible, and strategic outcomes. • Contributing healthcare market intelligence.
  • 7. Service to Clients: • Strategic vision and innovation • Customer-centric strategies • Collaborative strategies • Market intelligence • Access to national leaders • Passion and commitment
  • 8. WHO WE SERVE WHO WE SERVE
  • 9. From emerging companies to industry giants, CPR develops messaging and positioning campaigns that drive market awareness, create opportunities, and increase revenues. Public Companies Private Companies Not-for-Profit Organizations Foundations and Public Service Organizations •
  • 11. JOE CARABELLO, President and CEO • 30+ years' experience in healthcare marketing strategy, planning and corporate communications. • Managed Care start-ups and marketing programs of several health maintenance organizations including Oxford Health Plans. • Vice President of Olsten Health Care Services. • Start up, development, and marketing of regional ambulatory healthcare systems. • Consultant to the Office of Health Maintenance Organizations of the U.S. Department of Health and Human Services on marketing HMOs. • Served on the Board of Health Systems Agencies (HSAs) in New Jersey and Louisiana. • Served on the Board of Directors of the Group Health Association of America (GHAA) and currently serves on the boards of several private corporations and community organizations.
  • 12. LAURA CARABELLO, Founder and Principal • 25+ years' experience in healthcare marketing strategy, planning and corporate communications. • Nationally recognized in the development of programs and campaigns for national and international corporations. • Founder, Publisher and managing editor of Medical Travel Today and Your Medical Travel newsletters. • Editorial Advisory Board for Product Management Today, frequent contributor to publications and online Web Summits, including Managed Care OnLine. • Invited by the FTC to testify on healthcare advertising and marketing ethics. • Leads industry consortia and consults to numerous professional and healthcare organizations. • Often commissioned by national business and professional publications to author by-lined articles covering a wide variety of business issues. • Ghost writer on senior level business issues for corporate executives.
  • 14. Public Relations, Media Relations and Financial Relations • Comprehensive Market Communications • Planning and Execution • Business-to-Business • Business-to-Consumer • Corporate Awareness and Visibility • Strategic Consulting
  • 15. Market Strategy and Development • Comprehensive Market Communications • Planning and Execution • Analyst Relations • Awards Submissions • Book Launches • Bylined Articles and Case Studies • Crisis Communications • Media Coaching • Media Kit Development • Media Tours, Interviews and Appearances • Podcasts • Press Releases and Media Advisories • Satellite Media Tours • Speaking Opportunities and Trade Shows • White Papers
  • 16. Direct Marketing • Advertorials • Advertising • Business Development and Networking • Development of Strategic Alliances • Direct Marketing Programs • Newsletters • Trade Show and Conference Support
  • 17. Branding and Collateral Development • Brochures • Direct Mail • Identity and Logo Development • Media Kits • Newsletters • Trade Show Booths
  • 18. Interactive Marketing and Multimedia Development • HTML Email Campaigns • Podcasts • Webinars • Website Marketing
  • 19. Social Networking and Viral Marketing • Blogs • Email Campaigns • Grass Roots Viral Marketing • Social Media: Twitter, Pinterest, Facebook, LinkedIn, YouTube
  • 21. Pictured: Legendary astronaut Buzz Aldrin, speaks at the launch party for CPR Client, Principal Solar. • Evaluate venues From cocktail parties • Leverage relationships with national leaders to book keynote speakers to private dinners for • Secure catering and necessary key clients or prospects, permits CPR handles logistics • Invitation design and distribution • Guest list coordination including venue to menu, • Takeaways/favors and ensures events are • RSVP/ Guest list memorable and marketable. • Media relations surrounding event • And more!
  • 22. Speaking Engagements CPR pursues and secures speaking engagements at industry conferences and events which are focused on areas matching corporate capabilities to prospective customers. Additional public relations tactics surrounding conferences: • Create and submit speaking abstracts to select opportunities • Leverage thought leadership articles and present with clients as appropriate; release industry-specific White Papers at highlighted events. • Distribute press releases and media advisories tied to speaking opportunities at conferences; schedule interviews with appropriate media. • Conduct pre- and -post conference mailers (print and electronic) . Pictured: Michael Gorton, President and CEO of Principal Solar.
  • 24. “I have worked with CPR on four separate projects over the past seven years. In each case, Laura Carabello and her team have far exceeded expectations. While I was building TelaDoc, CPR delivered more PR than all of the other PR firms I have used in my career – combined. I highly recommend them.” - Michael Gorton, Principal Solar "From Rachel Ray to Good Morning America, we have experienced unprecedented coverage on both national and international levels." -Nancy Makoben, Director of Sales, Unotron “Just as the name suggests, CPR is like a breath of fresh air. Our company had flat-lined in the areas of buzz-marketing and public relations before partnering with CPR last year. Thanks to their ‘can-do AND will-do’ attitude, complimented by their ‘high quantity AND high quality’ approach for increasing brand awareness, CPR was able to put the life back into our company’s strategic marketing program.”- RxEOB "CPR's strategic vision and tactical initiatives have resulted in numerous articles and ongoing brand awareness. They constantly evaluate our media mix and deliver our message to key audiences." -John Fielder, Co-Founder, Senior Vice President - Marketing & Corporate Communications, Centric Health Resources CPR dedicates itself to a small number of clients, rather than working with an extensive roster of “CPR has helped Alliance Life Sciences gain brand awareness and notoriety in the companies, in order to ensure each perplexing world of health care communications, while aiding in establishing us as a receives the attention it deserves. thought leader in the space.” - Alliance Life Sciences
  • 25. CLIENT SUCCESS STORIES CLIENT SUCCESS STORIES
  • 26. Public Relations Success Spotlight: Managed Care
  • 27. Public Relations Success Spotlight: Disease Management
  • 28. Public Relations Success Spotlight: Not-for-Profit
  • 29. Public Relations Success Spotlight: Telemedicine Teladoc is a convenient, cost-effective alternative that allows you to resolve minor medical issues 24/7 over the telephone, from wherever you are.
  • 30. Public Relations Success Spotlight: Medical Device
  • 32. 475 Market Street Contact Elmwood Park, NJ 07407 201.641.1911 x50 Ihor Andruch Vice President of Client Services CPR Today www.cpronline.com iandruch@cpronline.com