3. CPR is a full-service strategic marketing communications company specializing in:
healthcare • life sciences • medical travel • technology • entertainment • environmental • not for profit
healthcare • life sciences • medical travel • technology • entertainment • environmental • not for profit
Health Care Medical Travel
• Health Care Delivery:
• Facilitators
Innovative services, disruptive technologies
• Government Sponsors
• Benefits and Value-based Design
• Hospitals
• Care Management, Disease Management
• Networks
• Health Care Administration
• Newsletter: Medical Travel
• Health Care Information Technology (HIT)
Today
• Managed Care
• Pharmacy Benefit Management (PBM)
• Telehealth, Telemedicine, mHealth
• Chiropractic, Alternative Health and Wellness Entertainment
• Spokespersons
• Book Launches
• Event Planning
• Feature Films
• Television
Life Sciences
• Medical Device, Pharmaceuticals,
Biotech and Specialty Pharma Environmental
• Rx, OTC • Alternative Energy
• Nutritional Supplements • Solar Energy
• 3PL Distribution • Wind Power
• Green Initiatives
Not for Profit
Technology • Advocacy
• Computer Hardware • Fund Raising
• Computer Software • Direct to Professional
• Systems Integration and Delivery • Direct to Consumer
• Technology Development
• Telecommunications
4. With more than 25 years experience,
CPR serves publicly traded companies,
privately held entities, and
not-for-profit organizations.
Business-to-Business
Direct-to-Consumer
Issue-Oriented
Branding
Targeted messaging and
communications
Campaigns that drive market
awareness and increase revenues
5. CPR Puts Knowledge to Work by:
• Developing integrated and collaborative strategies to bring to market innovative
products, services and business processes.
• Delivering, retrieving, and sharing competitive intelligence that can bring better
decision-making opportunities to light.
• Identifying new trends and analyzing data from multiple sources to identify
strategic points that enable clients to succeed.
• Collaborating with key opinion leaders to confirm real, feasible, and strategic
outcomes.
• Contributing healthcare market intelligence.
7. Service to Clients:
• Strategic vision and innovation
• Customer-centric strategies
• Collaborative strategies
• Market intelligence
• Access to national leaders
• Passion and commitment
9. From emerging companies
to industry giants,
CPR develops messaging
and positioning campaigns
that drive market awareness,
create opportunities,
and increase revenues.
Public Companies
Private Companies
Not-for-Profit Organizations
Foundations and Public Service Organizations
•
11. JOE CARABELLO,
President and CEO
• 30+ years' experience in healthcare marketing
strategy, planning and corporate communications.
• Managed Care start-ups and marketing programs of
several health maintenance organizations including
Oxford Health Plans.
• Vice President of Olsten Health Care Services.
• Start up, development, and marketing of regional
ambulatory healthcare systems.
• Consultant to the Office of Health Maintenance
Organizations of the U.S. Department of Health and
Human Services on marketing HMOs.
• Served on the Board of Health Systems Agencies
(HSAs) in New Jersey and Louisiana.
• Served on the Board of Directors of the Group
Health Association of America (GHAA) and
currently serves on the boards of several private
corporations and community organizations.
12. LAURA CARABELLO, Founder and Principal
• 25+ years' experience in healthcare marketing strategy, planning
and corporate communications.
• Nationally recognized in the development of programs and
campaigns for national and international corporations.
• Founder, Publisher and managing editor of Medical Travel Today
and Your Medical Travel newsletters.
• Editorial Advisory Board for Product Management Today, frequent
contributor to publications and online Web Summits, including
Managed Care OnLine.
• Invited by the FTC to testify on healthcare advertising and
marketing ethics.
• Leads industry consortia and consults to numerous professional and
healthcare organizations.
• Often commissioned by national business and professional
publications to author by-lined articles covering a wide variety of
business issues.
• Ghost writer on senior level business issues for corporate
executives.
14. Public Relations, Media Relations and Financial Relations
• Comprehensive Market Communications
• Planning and Execution
• Business-to-Business
• Business-to-Consumer
• Corporate Awareness and Visibility
• Strategic Consulting
15. Market Strategy and Development
• Comprehensive Market Communications
• Planning and Execution
• Analyst Relations
• Awards Submissions
• Book Launches
• Bylined Articles and Case Studies
• Crisis Communications
• Media Coaching
• Media Kit Development
• Media Tours, Interviews and
Appearances
• Podcasts
• Press Releases and Media Advisories
• Satellite Media Tours
• Speaking Opportunities and Trade
Shows
• White Papers
16. Direct Marketing
• Advertorials
• Advertising
• Business Development and Networking
• Development of Strategic Alliances
• Direct Marketing Programs
• Newsletters
• Trade Show and Conference Support
17. Branding and Collateral Development
• Brochures
• Direct Mail
• Identity and Logo Development
• Media Kits
• Newsletters
• Trade Show Booths
18. Interactive Marketing and Multimedia Development
• HTML Email Campaigns
• Podcasts
• Webinars
• Website Marketing
19. Social Networking and Viral Marketing
• Blogs
• Email Campaigns
• Grass Roots Viral Marketing
• Social Media: Twitter, Pinterest,
Facebook, LinkedIn, YouTube
21. Pictured: Legendary astronaut Buzz Aldrin, speaks at the launch party for CPR Client, Principal Solar.
• Evaluate venues
From cocktail parties • Leverage relationships with national
leaders to book keynote speakers
to private dinners for • Secure catering and necessary
key clients or prospects, permits
CPR handles logistics • Invitation design and distribution
• Guest list coordination
including venue to menu,
• Takeaways/favors
and ensures events are • RSVP/ Guest list
memorable and marketable. • Media relations surrounding event
• And more!
22. Speaking Engagements
CPR pursues and secures speaking engagements at
industry conferences and events which are focused
on areas matching corporate capabilities to
prospective customers.
Additional public relations
tactics surrounding conferences:
• Create and submit speaking abstracts to select
opportunities
• Leverage thought leadership articles and present with
clients as appropriate; release industry-specific
White Papers at highlighted events.
• Distribute press releases and media advisories tied to
speaking opportunities at conferences; schedule interviews
with appropriate media.
• Conduct pre- and -post conference mailers
(print and electronic) .
Pictured: Michael Gorton, President and CEO of Principal Solar.
24. “I have worked with CPR on four separate projects over the past seven years. In each
case, Laura Carabello and her team have far exceeded expectations. While I was building
TelaDoc, CPR delivered more PR than all of the other PR firms I have used in my career –
combined. I highly recommend them.” - Michael Gorton, Principal Solar
"From Rachel Ray to Good Morning America,
we have experienced unprecedented coverage on
both national and international levels."
-Nancy Makoben, Director of Sales, Unotron
“Just as the name suggests, CPR is like a breath of fresh air. Our company had flat-lined
in the areas of buzz-marketing and public relations before partnering with CPR last year.
Thanks to their ‘can-do AND will-do’ attitude, complimented by their ‘high quantity
AND high quality’ approach for increasing brand awareness, CPR was able to put the life
back into our company’s strategic marketing program.”- RxEOB
"CPR's strategic vision and tactical initiatives have resulted in numerous articles and
ongoing brand awareness. They constantly evaluate our media mix and deliver our
message to key audiences." -John Fielder, Co-Founder, Senior Vice President - Marketing &
Corporate Communications, Centric Health Resources
CPR dedicates itself to a small
number of clients, rather than
working with an extensive roster of
“CPR has helped Alliance Life Sciences gain brand awareness and notoriety in the
companies, in order to ensure each perplexing world of health care communications, while aiding in establishing us as a
receives the attention it deserves. thought leader in the space.” - Alliance Life Sciences
29. Public Relations Success Spotlight: Telemedicine
Teladoc is a convenient, cost-effective
alternative that allows you to resolve minor
medical issues 24/7 over the telephone, from
wherever you are.