Is your business ready to sell online? Australian e-Commerce sales reached more than $37 billion in 2013 and in recent years sales have continuously increased by $3-4 billion every year. With such increases, understanding what it takes to sell online and how to start your e-Commerce journey may be critical to business survival in the coming years. This workshop was developed for people with minimal e-Commerce knowledge or businesses currently selling online who would like to improve their confidence in what they are doing.
This session is part of the Capital Region Digital Enterprise program. For more information visit www.crde.com.au
This workshop was presented by Threesides Marketing www.threesides.com.au
4. Our Mission
To provide energised leadership, share innovative solutions, broker
positive relationships and deliver valued projects to the region.
RegionalPriorities
• Regional Development Planning
• Education, Employment & Investment
• Transport – Infrastructure & Services
• Regional Food
• Digital Economy Transition
• Living & Working Sustainably
5. KeyInitiatives
• South East Region of Renewable Energy Excellence
• Regional Sponsored Migration Scheme
• Southern NSW Harvest Association
• Capital Region Digital Enterprise Program
How We Can Help You
• Access to government programs
• Advice and training
• Sourcing skilled labour
• Grants - support and data
• Networks and contacts
6. Find out More
Richard Everson
Project Officer
Mob. 0427 27 27 54
richard@rdasi.org.au
www.rdasi.org.au
8. We help these businesses with their online marketing:
Old Bus Depot Markets
National Parks NSW
Retail 360
Lantern Apartments Thredbo
Sportsmans Warehouse
DDCS family Lawyers
RGT Training
Trev’s café Dickson
(and more…)
9. Learning outcomes
1. Summarise the basic requirements for
online selling (5 P’s – People, Products,
Promotion, Place/Platforms,
Price/Payments)
2. Know what tools and resources to research
to identify your e-Commerce needs.
11. The average Australian internet shopper spends
$285 online per
four week period,
with Travel, Entertainment & Leisure, Electronics, Fashion
and Food & Beverages the Top 5 categories by
expenditure
www.roymorgan.com – June2013
13. …for the first time, Australians
who don’t buy something
online in an average three
month period are in the
minority. – June 2013
www.roymorgan.com – June2013
15. shoppers who bought online in the last three months are
increasingly less likely to
go to an actual store: 23% of online
shoppers go to stores less often now, compared to 10% in 2003
www.roymorgan.com – June2013
30. The simple 5 P’s of e-commerce
People
Products
Promotion
Place /
Platform
Price /
Payments
31. What are you selling
Is their a market for it
What is your range
Do you have images, video and
descriptions
Can you maintain supply
How will you deliver it
Who are you competitors
Can you support servicing
Can you innovate it
Can you sell more than one
Products
32. What are your costs of
production?
What is your profit margin?
Are you competitive locally?
Are you competitive domestically
/ internationally?
Will you use price promotions?
How does fulfillment add to the
cost?
What payment gateway will you
use?
Price /
Payments
33. People
Who is your target market?
Will they buy your products?
Who is going to run the shop?
What tech skills are in your
team?
Who will manage fulfillment ?
Who will manage payments?
Who will manage the other P’s
(promotion, platform etc)?
34. Promotion
What is your online
promotional plan?
How will you drive traffic?
For 2-4% conversion how
many lookers do we need?
Who will develop content?
How will we promote offline?
What can we afford for
marketing?
What are we evaluating
results against?
35. Place /
Platform
What will the shop look like?
Who will help build it?
How will it work?
Who will maintain it?
What payment gateway will we
use?
How will it support our shipping
options?
How will it promote our customer
service?
Platform or marketplace?
40. 1.Web platform / shop
2.Payment gateway / Till
3.Shipping options / bag
4.Customer service /
friendly face
41. Next steps…
1. Do your homework
2. Investigate the platform, payments,
shipping and customer care options
3. Review the questions
4. Start a list of things you like in other
stores
5. Start a budget
48. Workshops and Consultations
Digital Consultations
4 hour digital business consultations
Develop and digital business plan
Identify 3 get started now actions
Help you start in the right digital
direction