Are your webinars exceeding your attendees’ expectations? In this session, Amanda and Paul will share their organization’s best practices for creating an extended learning experience for educational webinars. By using social media to facilitate informal learning before and after a webinar, the organization creates an organic buzz that has doubled webinar attendance. Amanda and Paul will also address how to create a podcast of a webinar using low-cost or open-source technology. Participants should be prepared to share their own webinar tips during this session.

2. What’s worked for us…
Follow us on Twitter: #CETS10

3. Amanda S h l
A d Schulze
•Director of Distance Learning
for the Council of Residential
Specialists
•Doctoral Student in Learning
Technologies at Pepperdine Paul D hl
P l Dahl
University •Distance Learning
Coordinator for the Council of
Residential Specialists

4.  Webinars, defined
 Why webinars
 What’s working (for us and you!)
 Technology that we use with our
webinars
 What’s next
What s

5.  Educational session w/ objectives
 Live over the Internet
 Participants anywhere on a computer
 Speaker or panel that disseminates
information
 Group larger than 100 people
 Approximately 60 minutes in length

6.  Only for
O l f marketing
k ti
 Can’t teach anything / Learn anything in
60 minutes
i t
 Must be FREE!
 Recording is same as live
 Teaching F2F is = to webinar
g
 No prep time is needed / easy to
execute
 Pack ‘em in!

7. Which webinar rumor have you heard in
your organization?
 Only for marketing
y g
 Must be FREE!
 Recording is same as live
 Pack ‘em in!

8.  Real Estate Association
 Continuing Education
 Over 40,000 members worldwide
 Average age of member is 55

9. The competition
p Real Estate
Designations and
Certifications
Online Real Estate Education
iLearn
Tomato University

10.  Our members don’t come back
 Speed to market
 Location
 Revenue stream
 Known F2F instructors

11.  Achieve learning objectives
 Generate revenue
 Maintain average of 200 participants
(
(90% attendance rate))
 Conduct 2 webinars per month
 Support implementation of learning
 Keep them engaged

12.  Speakers are leaders in the industry
 Quality content that can be
implemented
 Additional materials and content
 Follows a formula: Starts on time, has an
assignment, always on Tuesday, etc.
g y y
 High level of support before, during and
after
 Consistent look and feel / templates

14. Forums
Content
Samples
Pre-
assignment
g
Live
Webinar
W bi
Wikis and
Tips and Forums
Ideas Application
A li ti
Assignment

15. 2 Weeks 1 Week Same 2 Days
2 Days 1 Day 1 -2
Out Out Day
Out Out 1 Day After Weeks
Immediate After After
Live Webinar
Event
Email:
Drip content and videos
Links to, Promote
and online survey:
Chat in Online materials Recording:
Webinar Warriors, Blog,
Access slides, Twitter LinkedIn Free Clip of
Facebook, Twitter, Evaluation
LinkedIn
handouts, Forum Recording
pre- Polls WebEx Provide content
assignment, ideas
corresponding Post content on Folow-up:
Live Chat
product
d t Blog, F
Bl Facebook
b k •Ask for results of
A kf lt f
Assignment with
website Call to Action
Online Survey: Tweet Call to Presenter
Promote: •Submit content questions Action Email:
Blog, Facebook, •Collect attendee data •Access to recording
forums, twitter, Emailed: Q&A •Top 5 ideas from webinar
Webinar Warriors •Application assignment
pp g •Link to blog and memberconnect
g
LinkedIn
Li k dI so attendees can contribute content
Blast Emails (4 •Link to related product and courses
weeks) •Reminder to complete Call to Action

16.  Trends Advisory Team
 Polls on website and Facebook
 Evaluations
 Re-use the good speakers!
Re use
 New speakers moderate first
 Is it a series, part of a course a bundle?
series course,

17. It’s so sad when time ends
with my CRS family
family.
See what CRS Instructors said works for them:
http://www.youtube.com/watch?v=8txJmI_TzCI

18.  Tuesdays or Thursdays
 1PM CST
 60 minutes
 Never the last day of the month
 Practice session

19.  Drip the content: Blog, video, Twitter,
Facebook, email, website, forums,
LinkedIn
i k d
 Have your speakers drip content as well!
James Nellis
http://www.youtube.com/watch?v=4xhkkan43VY
Mike Selvaggio
http://www.youtube.com/watch?v=I2wIjlUyH6I

24.  Goes through our website
 Get detailed information about session
 Confirmation is immediate / automated
 Reminders – one the day before and
one the day of

26. How many of you already have an
automated registration and reminder
system in place for your webinars?
 Yes!
 No

27.  Slides
 Pre-assignment – articles, to do’s
 Survey to submit questions
 Recording for one year
 MP3 files of recording
 Post assignment / activity / contest
 Links / information to corresponding
education and products

28.  Article
 Website
 Activate an account
 Use / download an application
 Interview someone using it
 Look up a fact or stat
 Consider how they have used it and
what issues they have
 Send in separate email or will get lost!

29.  Demographics
 Application / usage
 Issues or concerns with topic
 Space for open-ended comments /
open ended
questions

31.  AT LEAST one day before webinar
 Recreate the same environment –
attempt it at the same time
 Best practices set-up
p p
 Review slides and determine the poll
q
questions and application assignment
pp g
 Roles and Responsibilities
 Log on 30 minutes prior to start on day of

32.  Email support
 Phone support
 Moderator
 Production Assistant
 Presenter
 Tweeters

33.  Group of 5 organized webinar attendees to
attend CRS webinars
 Task 1: Promote each webinar event
starting two weeks out using social media
 Task 2: Drip content prior to the webinar
using social media/ blogging
 Requirements: Have a presence/ following
on social media (personal blog, twitter
account)
 Able to attend CRS webinars

34.  Refer to data and pre-assignment
 Polls
 Q&A
 Tweeting #CRSweb
 Application assignment / contest

36. Creating a dio onl MP3 files
audio only
for on-the-move REALTORS®

37. http://audacity.sourceforge.net
http://audacity sourceforge net
FREE AUDIO EDITOR

39. Make sure anything on your computer that
makes a sound is turned off or disabled.
RECORD

40. Your recorded audio

41. Highlight the section of audio that you
want to make a track of
of….
...go to Project, Add Label At Selection...
g j ,

42. Type in the name of your track
track….

43. Ending
E di
Starting Point
Point
Amount of
time
selected

44. All of your t k have b
f tracks h been marked…
k d
File,
Export Multiple

45. Change to MP3
Select
location

46. Member’s online folder

47.  Live discussion with presenter
 Link to evaluation / how to access all
materials
 Post top 5 / 7 ideas
 Start a discussion, “what did you get?”
, y g

49.  Follow-up in forum about call to action
 Ask for more ideas
 Post contest winners
 Email how to access recording and MP3s

50.  Networking opportunities
 Mobile
 Share information
 More video
 Bundled with courses
 Credit toward designation

51.  Email aschulze@crs com for more samples
aschulze@crs.com
and online files or to attend one of our
webinars
eb a s
 Create a promotional video for your next
webinar and share with us
 Create your webinar brand
 Create MP3 File for your next session