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Winning Webinar Experiences - CETS 2010
What’s worked for us…


Follow us on Twitter: #CETS10
Amanda S h l
   A   d Schulze
•Director of Distance Learning
 for the Council of Residential
          Specialists
•Doctoral Student in Learning
  Technologies at Pepperdine              Paul D hl
                                          P l Dahl
           University                 •Distance Learning
                                  Coordinator for the Council of
                                    Residential Specialists
 Webinars, defined
 Why webinars
 What’s working (for us and you!)
 Technology that we use with our
  webinars
 What’s next
  What s
 Educational session w/ objectives
 Live over the Internet
 Participants anywhere on a computer
 Speaker or panel that disseminates
  information
 Group larger than 100 people
 Approximately 60 minutes in length
 Only for
  O l f marketing
              k ti
 Can’t teach anything / Learn anything in
  60 minutes
      i t
 Must be FREE!
 Recording is same as live
 Teaching F2F is = to webinar
           g
 No prep time is needed / easy to
  execute
 Pack ‘em in!
Which webinar rumor have you heard in
 your organization?

 Only for marketing
     y             g
 Must be FREE!
 Recording is same as live
 Pack ‘em in!
 Real Estate Association
 Continuing Education
 Over 40,000 members worldwide
 Average age of member is 55
The competition
             p                   Real Estate
                               Designations and
                                Certifications
Online Real Estate Education


                    iLearn
Tomato University
 Our members don’t come back
 Speed to market
 Location
 Revenue stream
 Known F2F instructors
 Achieve learning objectives
 Generate revenue
 Maintain average of 200 participants
  (
  (90% attendance rate))
 Conduct 2 webinars per month
 Support implementation of learning
 Keep them engaged
 Speakers are leaders in the industry
 Quality content that can be
  implemented
 Additional materials and content
 Follows a formula: Starts on time, has an
  assignment, always on Tuesday, etc.
      g             y             y
 High level of support before, during and
  after
 Consistent look and feel / templates
Winning Webinar Experiences - CETS 2010
Forums
                             Content
                             Samples
    Pre-
assignment
    g


               Live
              Webinar
              W bi


                             Wikis and
   Tips and                   Forums
     Ideas     Application
               A li ti
               Assignment
2 Weeks               1 Week                                                                    Same           2 Days
                                       2 Days 1 Day                                                                                  1 -2
  Out                   Out                                                                      Day
                                         Out   Out                                                       1 Day After                Weeks
                                                                                       Immediate         After                       After




                                                               Live Webinar
                                                                   Event


                                                                                                 Email:
             Drip content and videos
                                                                                                Links to,                         Promote
                and online survey:
                                                                       Chat in              Online materials                    Recording:
             Webinar Warriors, Blog,
                                             Access slides,            Twitter                  LinkedIn                         Free Clip of
               Facebook, Twitter,                                                             Evaluation
                    LinkedIn
                                               handouts,               Forum                                                     Recording
                                                  pre-        Polls    WebEx                                                   Provide content
                                              assignment,                                                                           ideas
                                             corresponding                                            Post content on            Folow-up:
                                                                                         Live Chat
                                                product
                                                   d t                                                Blog, F
                                                                                                      Bl    Facebook
                                                                                                                b k           •Ask for results of
                                                                                                                               A kf         lt f
                                                                          Assignment        with
                                                                                                          website               Call to Action
                                    Online Survey:             Tweet        Call to      Presenter
      Promote:                 •Submit content questions                    Action                                    Email:
  Blog, Facebook,                •Collect attendee data                                                       •Access to recording
   forums, twitter,                    Emailed:                                   Q&A                      •Top 5 ideas from webinar
  Webinar Warriors              •Application assignment
                                  pp             g                                                     •Link to blog and memberconnect
                                                                                                                   g
      LinkedIn
      Li k dI                                                                                         so attendees can contribute content
   Blast Emails (4                                                                                    •Link to related product and courses
       weeks)                                                                                        •Reminder to complete Call to Action
 Trends Advisory Team
 Polls on website and Facebook
 Evaluations
 Re-use the good speakers!
  Re use
 New speakers moderate first
 Is it a series, part of a course a bundle?
          series            course,
It’s so sad when time ends
                                               with my CRS family
                                                           family.
See what CRS Instructors said works for them:


http://www.youtube.com/watch?v=8txJmI_TzCI
 Tuesdays or Thursdays
 1PM CST
 60 minutes
 Never the last day of the month
 Practice session
 Drip the content: Blog, video, Twitter,
  Facebook, email, website, forums,
  LinkedIn
   i k d
 Have your speakers drip content as well!
James Nellis
http://www.youtube.com/watch?v=4xhkkan43VY


Mike Selvaggio
http://www.youtube.com/watch?v=I2wIjlUyH6I
Winning Webinar Experiences - CETS 2010
Winning Webinar Experiences - CETS 2010
Winning Webinar Experiences - CETS 2010
Winning Webinar Experiences - CETS 2010
 Goes through our website
 Get detailed information about session
 Confirmation is immediate / automated
 Reminders – one the day before and
  one the day of
Winning Webinar Experiences - CETS 2010
How many of you already have an
  automated registration and reminder
  system in place for your webinars?
 Yes!
 No
 Slides
 Pre-assignment – articles, to do’s
 Survey to submit questions
 Recording for one year
 MP3 files of recording
 Post assignment / activity / contest
 Links / information to corresponding
  education and products
 Article
 Website
 Activate an account
 Use / download an application
 Interview someone using it
 Look up a fact or stat
 Consider how they have used it and
  what issues they have
 Send in separate email or will get lost!
 Demographics
 Application / usage
 Issues or concerns with topic
 Space for open-ended comments /
             open ended
  questions
Winning Webinar Experiences - CETS 2010
 AT LEAST one day before webinar
 Recreate the same environment –
  attempt it at the same time
 Best practices set-up
       p              p
 Review slides and determine the poll
  q
  questions and application assignment
                   pp             g
 Roles and Responsibilities
 Log on 30 minutes prior to start on day of
 Email support
 Phone support
 Moderator
 Production Assistant
 Presenter
 Tweeters
   Group of 5 organized webinar attendees to
    attend CRS webinars
   Task 1: Promote each webinar event
    starting two weeks out using social media
   Task 2: Drip content prior to the webinar
    using social media/ blogging
   Requirements: Have a presence/ following
    on social media (personal blog, twitter
    account)
   Able to attend CRS webinars
 Refer to data and pre-assignment
 Polls
 Q&A
 Tweeting #CRSweb
 Application assignment / contest
Winning Webinar Experiences - CETS 2010
Creating a dio onl MP3 files
          audio only
for on-the-move REALTORS®
http://audacity.sourceforge.net
http://audacity sourceforge net


     FREE AUDIO EDITOR
Winning Webinar Experiences - CETS 2010
Make sure anything on your computer that
 makes a sound is turned off or disabled.




                                  RECORD
Your recorded audio
Highlight the section of audio that you
 want to make a track of
                       of….




...go to Project, Add Label At Selection...
   g        j ,
Type in the name of your track
                         track….
Ending
           E di
Starting   Point
Point
                    Amount of
                    time
                    selected
All of your t k have b
     f      tracks h been marked…
                             k d




           File,
 Export Multiple
Change to MP3



                Select
                location
Member’s online folder
 Live discussion with presenter
 Link to evaluation / how to access all
  materials
 Post top 5 / 7 ideas
 Start a discussion, “what did you get?”
                    ,           y   g
Winning Webinar Experiences - CETS 2010
 Follow-up in forum about call to action
 Ask for more ideas
 Post contest winners
 Email how to access recording and MP3s
 Networking opportunities
 Mobile
 Share information
 More video
 Bundled with courses
 Credit toward designation
   Email aschulze@crs com for more samples
          aschulze@crs.com
    and online files or to attend one of our
    webinars
     eb a s

   Create a promotional video for your next
    webinar and share with us

   Create your webinar brand

   Create MP3 File for your next session

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Winning Webinar Experiences - CETS 2010

  • 2. What’s worked for us… Follow us on Twitter: #CETS10
  • 3. Amanda S h l A d Schulze •Director of Distance Learning for the Council of Residential Specialists •Doctoral Student in Learning Technologies at Pepperdine Paul D hl P l Dahl University •Distance Learning Coordinator for the Council of Residential Specialists
  • 4.  Webinars, defined  Why webinars  What’s working (for us and you!)  Technology that we use with our webinars  What’s next What s
  • 5.  Educational session w/ objectives  Live over the Internet  Participants anywhere on a computer  Speaker or panel that disseminates information  Group larger than 100 people  Approximately 60 minutes in length
  • 6.  Only for O l f marketing k ti  Can’t teach anything / Learn anything in 60 minutes i t  Must be FREE!  Recording is same as live  Teaching F2F is = to webinar g  No prep time is needed / easy to execute  Pack ‘em in!
  • 7. Which webinar rumor have you heard in your organization?  Only for marketing y g  Must be FREE!  Recording is same as live  Pack ‘em in!
  • 8.  Real Estate Association  Continuing Education  Over 40,000 members worldwide  Average age of member is 55
  • 9. The competition p Real Estate Designations and Certifications Online Real Estate Education iLearn Tomato University
  • 10.  Our members don’t come back  Speed to market  Location  Revenue stream  Known F2F instructors
  • 11.  Achieve learning objectives  Generate revenue  Maintain average of 200 participants ( (90% attendance rate))  Conduct 2 webinars per month  Support implementation of learning  Keep them engaged
  • 12.  Speakers are leaders in the industry  Quality content that can be implemented  Additional materials and content  Follows a formula: Starts on time, has an assignment, always on Tuesday, etc. g y y  High level of support before, during and after  Consistent look and feel / templates
  • 14. Forums Content Samples Pre- assignment g Live Webinar W bi Wikis and Tips and Forums Ideas Application A li ti Assignment
  • 15. 2 Weeks 1 Week Same 2 Days 2 Days 1 Day 1 -2 Out Out Day Out Out 1 Day After Weeks Immediate After After Live Webinar Event Email: Drip content and videos Links to, Promote and online survey: Chat in Online materials Recording: Webinar Warriors, Blog, Access slides, Twitter LinkedIn Free Clip of Facebook, Twitter, Evaluation LinkedIn handouts, Forum Recording pre- Polls WebEx Provide content assignment, ideas corresponding Post content on Folow-up: Live Chat product d t Blog, F Bl Facebook b k •Ask for results of A kf lt f Assignment with website Call to Action Online Survey: Tweet Call to Presenter Promote: •Submit content questions Action Email: Blog, Facebook, •Collect attendee data •Access to recording forums, twitter, Emailed: Q&A •Top 5 ideas from webinar Webinar Warriors •Application assignment pp g •Link to blog and memberconnect g LinkedIn Li k dI so attendees can contribute content Blast Emails (4 •Link to related product and courses weeks) •Reminder to complete Call to Action
  • 16.  Trends Advisory Team  Polls on website and Facebook  Evaluations  Re-use the good speakers! Re use  New speakers moderate first  Is it a series, part of a course a bundle? series course,
  • 17. It’s so sad when time ends with my CRS family family. See what CRS Instructors said works for them: http://www.youtube.com/watch?v=8txJmI_TzCI
  • 18.  Tuesdays or Thursdays  1PM CST  60 minutes  Never the last day of the month  Practice session
  • 19.  Drip the content: Blog, video, Twitter, Facebook, email, website, forums, LinkedIn i k d  Have your speakers drip content as well! James Nellis http://www.youtube.com/watch?v=4xhkkan43VY Mike Selvaggio http://www.youtube.com/watch?v=I2wIjlUyH6I
  • 24.  Goes through our website  Get detailed information about session  Confirmation is immediate / automated  Reminders – one the day before and one the day of
  • 26. How many of you already have an automated registration and reminder system in place for your webinars?  Yes!  No
  • 27.  Slides  Pre-assignment – articles, to do’s  Survey to submit questions  Recording for one year  MP3 files of recording  Post assignment / activity / contest  Links / information to corresponding education and products
  • 28.  Article  Website  Activate an account  Use / download an application  Interview someone using it  Look up a fact or stat  Consider how they have used it and what issues they have  Send in separate email or will get lost!
  • 29.  Demographics  Application / usage  Issues or concerns with topic  Space for open-ended comments / open ended questions
  • 31.  AT LEAST one day before webinar  Recreate the same environment – attempt it at the same time  Best practices set-up p p  Review slides and determine the poll q questions and application assignment pp g  Roles and Responsibilities  Log on 30 minutes prior to start on day of
  • 32.  Email support  Phone support  Moderator  Production Assistant  Presenter  Tweeters
  • 33. Group of 5 organized webinar attendees to attend CRS webinars  Task 1: Promote each webinar event starting two weeks out using social media  Task 2: Drip content prior to the webinar using social media/ blogging  Requirements: Have a presence/ following on social media (personal blog, twitter account)  Able to attend CRS webinars
  • 34.  Refer to data and pre-assignment  Polls  Q&A  Tweeting #CRSweb  Application assignment / contest
  • 36. Creating a dio onl MP3 files audio only for on-the-move REALTORS®
  • 39. Make sure anything on your computer that makes a sound is turned off or disabled. RECORD
  • 41. Highlight the section of audio that you want to make a track of of…. ...go to Project, Add Label At Selection... g j ,
  • 42. Type in the name of your track track….
  • 43. Ending E di Starting Point Point Amount of time selected
  • 44. All of your t k have b f tracks h been marked… k d File, Export Multiple
  • 45. Change to MP3 Select location
  • 47.  Live discussion with presenter  Link to evaluation / how to access all materials  Post top 5 / 7 ideas  Start a discussion, “what did you get?” , y g
  • 49.  Follow-up in forum about call to action  Ask for more ideas  Post contest winners  Email how to access recording and MP3s
  • 50.  Networking opportunities  Mobile  Share information  More video  Bundled with courses  Credit toward designation
  • 51. Email aschulze@crs com for more samples aschulze@crs.com and online files or to attend one of our webinars eb a s  Create a promotional video for your next webinar and share with us  Create your webinar brand  Create MP3 File for your next session