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Blueprint for European Sustainable
      Consumption and Production

          ANEC Environment Working Group meeting
                            24-25 November 2009


                          Doreen Fedrigo
               EU Policy Unit Coordinator
Outline
        •  EEB – who we are
        •  Blueprint for European Sustainable
           Consumption and Production
        •  Roadmap forward




European Environmental Bureau
Bureau Européen de l’Environnement
EEB – who we are
•    Created in 1974 to represent its
     members’ interests to the EU
     institutions,
     and to help them monitor and respond to EU policies
•    Largest
     Europea
     n federation of environmental citizens’ organisations
•    > 145 member organisations in > 30 countries
•    Aim to protect and improve the
     environment of Europe and to enable
     the
     citiz
     ens of Europe to play their role in achieving this goal
•    Topical policy work: e.g. Air,
     Biodive
     rsity, Chemicals, Noise, Products, Waste, Water, etc.
•    ‘Horizontal issues’: Sustainable
     Deve
     lopment, 6th Environmental Action Programme, SCP
•    Governance
     (dem
     ocracy and public participation): Aarhus Convention
        European Environmental Bureau
•    Enforcem
     ent Bureau Européen de l’Environnement
     (= implementation and application of EU legislation)‫‏‬
Why the Blueprint?
•    SCP mentioned since Rio (1992) but with little
     political attention
•    Formal SCP agendas developed in EU countries
     so far often suggest “convenient truths”
•    Focus on marginal changes and/or technical
     progress
•    Sustainable development since 1987, but
     indicators show overall we’re heading in the
     wrong direction
•    Social, environmental and economic crises
     illustrate problems of the concept of limitless
     growth on a finite planet
•    20th century “expansion” approach is no longer
     acceptable or possible
•    SCP policies have not yet addressed this reality
•    Collaboration between environmental and social
     NGOs and the research community (products,
     sustainable consumption)




     European Environmental Bureau
     Bureau Européen de l’Environnement
Goals for change –
 transition to living better, equally, within limits


•    Peak Oil, climate change, finite
     resources … “Peak Everything”
•    From “expansion” to “contraction
     and simplification”
•    Will societies contract and simplify
     intelligently or in an uncontrolled,
     chaotic fashion ?
•    Planned, intelligent change requires
     a sustainability transition approach




        European Environmental Bureau
        Bureau Européen de l’Environnement
Goals for change –
           A sustainability transition approach
•    One Planet Living
•    From “lower” to “low” or “no”
     environmental impact
•    Focus on well-being, dignity and
     equality, enabling engagement in
     shaping society
•    Quality not quantity, especially in
     economics
•    Serious need for political leadership
•    Societal, collective action
•    Development of a sustainable
     consumption agenda
•    Innovation is social too, not just
     technological




      European Environmental Bureau
      Bureau Européen de l’Environnement
A vision on change –
                              Type of change
•    Living within limits
      –  Food & drink/agriculture
      –  Transportation and tourism
      –  Housing (including energy-using
          products)
•    Shaping a sustainable society, not a
     sustainable consumer
•    Addressing the public as citizens in
     society, not simply as consumers
•    Addressing production and
     consumption
•    Creating the systems that lead to
     sustainable behaviour




     European Environmental Bureau
     Bureau Européen de l’Environnement
A vision on change – Finding the path
                          forward
•     Characteristics of change to SCP

     –     Beyond marginal adaptations and
           technical fixes
     –     In part fundamental adaptation
           of structures and paradigms….
     –     … and high complexity and
           uncertainty due to long time
           frames


•     Hence a program of 3 blocks:
     A.    Establish a basic institutional
           framework
     B.    Lead change that can be realised
           within existing structures
     C.    Develop inspiring approaches
           towards change still resisted now
Block A: Establish a basic institutional
                   framework
Develop policy frameworks covering     EU, Member
all the below                          states

Handle SCP at strategic levels in      EU, Member
government                             states

Develop monitoring systems for SCP     EEA, Eurostat


Transform UN Resource Panel into £an   EU, UN
‘IPCC for SCP’

Facilitate networking and access       EU, Member
to resources and knowledge             states
Block B: Lead change that can be realised
                       now
•    Characteristics
      –  (Political/scientific) consensus on
         problems and solutions
      –  Measures legitimised by prevailing
         paradigms, public expectations, or
         (multiple) crises
      –  Examples include goals reflected by
         the UN Global Compact and
         Millennium Development Goals

•    Courageous, inspiring political and
     business leadership still required
      –  Always some resistance
      –  Usually due to affected interests

•    Subdivided into
      –  ‘Driver’ oriented
           •    Policy
           •    Business
           •    Consumers
           •    Society in general/’Green new deal’
      –  Consumption area oriented
Block B: Lead change that can be realised
              now – driver oriented (1)

•    Policy-driven: maximise use of instruments
     along the production-consumption chain
      –  Setting emission and resource use caps,
         standards and charges, energy performance
         targets
      –  Shifting taxes from labour to resources
      –  Limiting advertising
      –  Scaling up sustainable procurement
      –  Abolishing perverse subsidies and fair taxation
      –  Enforcement of UN agreements on Human
         Rights and ILO standards
      –  Articulating “sustainable industrial policy”
      –  Articulating “sustainable innovation” beyond
         “lower environmental impact”
Block B: Lead change that can be realised
               now – driver oriented (2)
•    Business-driven: maximise implementation of initiatives
      –  upstream – CSR, sustainable private procurement
      –  Company level – integration of sustainability (social too)
         into decision-making, ecodesign and innovation, investing
         in more radical sustainable innovation, information
         provision on products/services’ impacts
      –  Downstream – information provision, choice editing,
         coherence between product performance and marketing/
         comms, business models
•    Consumer-oriented: maximise (opportunities for) sustainable
     consumption
      –  “political consumerism” – pressure on companies and
         governments
      –  Awareness-raising campaigns for consumer-citizens
      –  Educational programmes for consumer-citizens
      –  Infrastructure supportive to sustainable consumption
•    Society-oriented:
      –  Develop more equal societies – (re)distribution systems,
         structures for societal engagement, ensuring basic needs
         can be met while respecting diversity
      –  Economic recovery or stimulus packages to become
         economic transition packages
Block B: Lead change that can be realised
         now – consumption area oriented
•    Built environment and housing:
      –  performance standards,
      –  retrofitting for sustainability,
      –  zero-energy housing, resource use
         implications via sustainable land-use /
         planning, sustainable building objectives
•    Electronic products:
      –  progressive energy performance targets
         and benchmarks
•    Mobility / tourism:
      –  emissions and energy performance targets,
      –  fuel taxes,
      –  road pricing,
      –  Etc.
•    Food & drink/agriculture:
      –  sustainable farming with organic as starting
         point
      –  low environmental impact diets
Block C: Develop inspiring approaches
        towards change still resisted now (1)
•     What is the problem?
     –     Fundamental, paradigmatic
           controversies about the way
           forward
     –     Lack of knowledge about the
           way forward
     –     We need hence process-
           oriented approaches
           enhancing legitimacy and
           reducing uncertainty on long-
           term change

•     What strategies can be
      effective?
     1.    Provide inspiring, practical
           examples of radical change
     2.    Provide convincing evidence
           where change is most
           needed, and how it can be
           organised
     3.    Organise a process of
           deliberation, learning and
           analysis on ‘pieces de
           resistance’
Block C: Develop inspiring approaches
      towards change still resisted now (2)
•    Provide practical, inspiring
     examples
     –    Powerful way to break deadlocks
          due to opposing views and
          uncertainty about how to realise
          change
     –    Show what is possible, create
          legitimacy for institutionalisation of
          measures that mainstream
     –    Usually bottom-up
•    Lead role for CSOs, front runner
     businesses, and government
     –    WWF’s “One Planet Futures”
          programme
     –    Movements such as Transition
          Towns, Slow (Food, Cities, etc)
     –    Covenant of Mayors
     –    Individuals “walking the talk”, e.g.
          the ‘low impact man’
Block C: Develop inspiring approaches
      towards change still resisted now (2)
•    Provide convincing evidence
     –    Reduces uncertainty
     –    Provides legitimisation
•    Lead role for EU/UN, CSOs
     and think tanks
     –    Assessing environmental
          and resource limits (‘IPCC
          for SCP’)
     –    Develop indicative
          roadmaps on change in key
          consumption domains
     –    Perform ‘paradigm
          challenging research’
          •    new economic foundation’s
               Happy Planet Index,
          •    National Accounts of Well-
               being;
          •    UK SDC’s Prosperity
               Without Growth, Redefining
               Prosperity
Block C: Develop inspiring approaches
       towards change still resisted now (3)
•     Informed deliberation on
      leading examples
     –    Complement of former point
     –    Creates a joint ‘search
          process’ reducing uncertainty
          and creating legitimacy for
          change
     –    Bring insight into how change
          can be organised in a credible
          way
     –    Thinking “outside the box”
•     Lead role for CSOs, EU,
      Member states and front
      runner businesses
     –    EU “Beyond GDP” conference
     –    Science/CSO lead “Degrowth”
          conference
     –    Sarkozy’s “Stiglitz
          Commission” on new metrics
          for prosperity
Roadmap forward (1)
•    A clear transition based on 21st century realities –
     climate change, biodiversity loss, water, natural
     resources, etc
•    From weakened positioning on environmental
     protection to clearer and more central role for
     environmental sustainability – from pillars to
     concentric circles
•    ‘paradigm shift’ in approach – limits, from ‘lower’ to
     ‘low’ or ‘no’, etc
•    “European Project” needs EU, national and public
     support
•    Recognise tension between economic/green growth
     and SD/SCP -> Beyond GDP; wellbeing/prosperity,
     not just growth




       European Environmental Bureau
       Bureau Européen de l’Environnement
Roadmap forward (2)
•    SCP is not just another ‘challenge’ of SD, it is an
     underpinning objective – reposition SCP
•    Develop a sustainable consumption agenda – positive,
     well-being, engaging; not negative, doom, fear
•    Focus on big impact areas: transport (and tourism),
     housing (and electronic products) and food & drink/
     agriculture
•    Slow things first – infrastructure/systems
•    Policy coherence – objectives, targets, deadlines,
     legislation, market mechanisms
•    Hard stuff: 21st century objectives, fiscal mechanisms,
     Lisbon before SD (market, consumer society),
     consumption, beyond efficiency and innovation




       European Environmental Bureau
       Bureau Européen de l’Environnement
Thank you for your attention
  Contact details:

  Doreen Fedrigo
  EU Policy Unit Coordinator

  Email: doreen.fedrigo@eeb.org
  Tel: +32 2 289 13 04

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Blueprint for Sustainable Consumption and Production

  • 1. Blueprint for European Sustainable Consumption and Production ANEC Environment Working Group meeting 24-25 November 2009 Doreen Fedrigo EU Policy Unit Coordinator
  • 2. Outline •  EEB – who we are •  Blueprint for European Sustainable Consumption and Production •  Roadmap forward European Environmental Bureau Bureau Européen de l’Environnement
  • 3. EEB – who we are •  Created in 1974 to represent its members’ interests to the EU institutions, and to help them monitor and respond to EU policies •  Largest Europea n federation of environmental citizens’ organisations •  > 145 member organisations in > 30 countries •  Aim to protect and improve the environment of Europe and to enable the citiz ens of Europe to play their role in achieving this goal •  Topical policy work: e.g. Air, Biodive rsity, Chemicals, Noise, Products, Waste, Water, etc. •  ‘Horizontal issues’: Sustainable Deve lopment, 6th Environmental Action Programme, SCP •  Governance (dem ocracy and public participation): Aarhus Convention European Environmental Bureau •  Enforcem ent Bureau Européen de l’Environnement (= implementation and application of EU legislation)‫‏‬
  • 4. Why the Blueprint? •  SCP mentioned since Rio (1992) but with little political attention •  Formal SCP agendas developed in EU countries so far often suggest “convenient truths” •  Focus on marginal changes and/or technical progress •  Sustainable development since 1987, but indicators show overall we’re heading in the wrong direction •  Social, environmental and economic crises illustrate problems of the concept of limitless growth on a finite planet •  20th century “expansion” approach is no longer acceptable or possible •  SCP policies have not yet addressed this reality •  Collaboration between environmental and social NGOs and the research community (products, sustainable consumption) European Environmental Bureau Bureau Européen de l’Environnement
  • 5. Goals for change – transition to living better, equally, within limits •  Peak Oil, climate change, finite resources … “Peak Everything” •  From “expansion” to “contraction and simplification” •  Will societies contract and simplify intelligently or in an uncontrolled, chaotic fashion ? •  Planned, intelligent change requires a sustainability transition approach European Environmental Bureau Bureau Européen de l’Environnement
  • 6. Goals for change – A sustainability transition approach •  One Planet Living •  From “lower” to “low” or “no” environmental impact •  Focus on well-being, dignity and equality, enabling engagement in shaping society •  Quality not quantity, especially in economics •  Serious need for political leadership •  Societal, collective action •  Development of a sustainable consumption agenda •  Innovation is social too, not just technological European Environmental Bureau Bureau Européen de l’Environnement
  • 7. A vision on change – Type of change •  Living within limits –  Food & drink/agriculture –  Transportation and tourism –  Housing (including energy-using products) •  Shaping a sustainable society, not a sustainable consumer •  Addressing the public as citizens in society, not simply as consumers •  Addressing production and consumption •  Creating the systems that lead to sustainable behaviour European Environmental Bureau Bureau Européen de l’Environnement
  • 8. A vision on change – Finding the path forward •  Characteristics of change to SCP –  Beyond marginal adaptations and technical fixes –  In part fundamental adaptation of structures and paradigms…. –  … and high complexity and uncertainty due to long time frames •  Hence a program of 3 blocks: A.  Establish a basic institutional framework B.  Lead change that can be realised within existing structures C.  Develop inspiring approaches towards change still resisted now
  • 9. Block A: Establish a basic institutional framework Develop policy frameworks covering EU, Member all the below states Handle SCP at strategic levels in EU, Member government states Develop monitoring systems for SCP EEA, Eurostat Transform UN Resource Panel into £an EU, UN ‘IPCC for SCP’ Facilitate networking and access EU, Member to resources and knowledge states
  • 10. Block B: Lead change that can be realised now •  Characteristics –  (Political/scientific) consensus on problems and solutions –  Measures legitimised by prevailing paradigms, public expectations, or (multiple) crises –  Examples include goals reflected by the UN Global Compact and Millennium Development Goals •  Courageous, inspiring political and business leadership still required –  Always some resistance –  Usually due to affected interests •  Subdivided into –  ‘Driver’ oriented •  Policy •  Business •  Consumers •  Society in general/’Green new deal’ –  Consumption area oriented
  • 11. Block B: Lead change that can be realised now – driver oriented (1) •  Policy-driven: maximise use of instruments along the production-consumption chain –  Setting emission and resource use caps, standards and charges, energy performance targets –  Shifting taxes from labour to resources –  Limiting advertising –  Scaling up sustainable procurement –  Abolishing perverse subsidies and fair taxation –  Enforcement of UN agreements on Human Rights and ILO standards –  Articulating “sustainable industrial policy” –  Articulating “sustainable innovation” beyond “lower environmental impact”
  • 12. Block B: Lead change that can be realised now – driver oriented (2) •  Business-driven: maximise implementation of initiatives –  upstream – CSR, sustainable private procurement –  Company level – integration of sustainability (social too) into decision-making, ecodesign and innovation, investing in more radical sustainable innovation, information provision on products/services’ impacts –  Downstream – information provision, choice editing, coherence between product performance and marketing/ comms, business models •  Consumer-oriented: maximise (opportunities for) sustainable consumption –  “political consumerism” – pressure on companies and governments –  Awareness-raising campaigns for consumer-citizens –  Educational programmes for consumer-citizens –  Infrastructure supportive to sustainable consumption •  Society-oriented: –  Develop more equal societies – (re)distribution systems, structures for societal engagement, ensuring basic needs can be met while respecting diversity –  Economic recovery or stimulus packages to become economic transition packages
  • 13. Block B: Lead change that can be realised now – consumption area oriented •  Built environment and housing: –  performance standards, –  retrofitting for sustainability, –  zero-energy housing, resource use implications via sustainable land-use / planning, sustainable building objectives •  Electronic products: –  progressive energy performance targets and benchmarks •  Mobility / tourism: –  emissions and energy performance targets, –  fuel taxes, –  road pricing, –  Etc. •  Food & drink/agriculture: –  sustainable farming with organic as starting point –  low environmental impact diets
  • 14. Block C: Develop inspiring approaches towards change still resisted now (1) •  What is the problem? –  Fundamental, paradigmatic controversies about the way forward –  Lack of knowledge about the way forward –  We need hence process- oriented approaches enhancing legitimacy and reducing uncertainty on long- term change •  What strategies can be effective? 1.  Provide inspiring, practical examples of radical change 2.  Provide convincing evidence where change is most needed, and how it can be organised 3.  Organise a process of deliberation, learning and analysis on ‘pieces de resistance’
  • 15. Block C: Develop inspiring approaches towards change still resisted now (2) •  Provide practical, inspiring examples –  Powerful way to break deadlocks due to opposing views and uncertainty about how to realise change –  Show what is possible, create legitimacy for institutionalisation of measures that mainstream –  Usually bottom-up •  Lead role for CSOs, front runner businesses, and government –  WWF’s “One Planet Futures” programme –  Movements such as Transition Towns, Slow (Food, Cities, etc) –  Covenant of Mayors –  Individuals “walking the talk”, e.g. the ‘low impact man’
  • 16. Block C: Develop inspiring approaches towards change still resisted now (2) •  Provide convincing evidence –  Reduces uncertainty –  Provides legitimisation •  Lead role for EU/UN, CSOs and think tanks –  Assessing environmental and resource limits (‘IPCC for SCP’) –  Develop indicative roadmaps on change in key consumption domains –  Perform ‘paradigm challenging research’ •  new economic foundation’s Happy Planet Index, •  National Accounts of Well- being; •  UK SDC’s Prosperity Without Growth, Redefining Prosperity
  • 17. Block C: Develop inspiring approaches towards change still resisted now (3) •  Informed deliberation on leading examples –  Complement of former point –  Creates a joint ‘search process’ reducing uncertainty and creating legitimacy for change –  Bring insight into how change can be organised in a credible way –  Thinking “outside the box” •  Lead role for CSOs, EU, Member states and front runner businesses –  EU “Beyond GDP” conference –  Science/CSO lead “Degrowth” conference –  Sarkozy’s “Stiglitz Commission” on new metrics for prosperity
  • 18. Roadmap forward (1) •  A clear transition based on 21st century realities – climate change, biodiversity loss, water, natural resources, etc •  From weakened positioning on environmental protection to clearer and more central role for environmental sustainability – from pillars to concentric circles •  ‘paradigm shift’ in approach – limits, from ‘lower’ to ‘low’ or ‘no’, etc •  “European Project” needs EU, national and public support •  Recognise tension between economic/green growth and SD/SCP -> Beyond GDP; wellbeing/prosperity, not just growth European Environmental Bureau Bureau Européen de l’Environnement
  • 19. Roadmap forward (2) •  SCP is not just another ‘challenge’ of SD, it is an underpinning objective – reposition SCP •  Develop a sustainable consumption agenda – positive, well-being, engaging; not negative, doom, fear •  Focus on big impact areas: transport (and tourism), housing (and electronic products) and food & drink/ agriculture •  Slow things first – infrastructure/systems •  Policy coherence – objectives, targets, deadlines, legislation, market mechanisms •  Hard stuff: 21st century objectives, fiscal mechanisms, Lisbon before SD (market, consumer society), consumption, beyond efficiency and innovation European Environmental Bureau Bureau Européen de l’Environnement
  • 20. Thank you for your attention Contact details: Doreen Fedrigo EU Policy Unit Coordinator Email: doreen.fedrigo@eeb.org Tel: +32 2 289 13 04