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TheProduction 2004 of3.3 million tons
                      Global
                             World +/- Tea



                                                                 2. China 750k (90% Green)
Black Tea:
2.35 million tons                                                     5. Indonesia 120k

                                                  1. India
                                                     860k
Green Tea:
                                             3. Sri Lanka 300k
0.95 million tons
                                         4. Kenya 290k
Production areas
Critical to Lipton Brands
300.000    Tonnes

     150+    Countries sold

      600    Types of Tea

      750    Estates

500 000+     Smallholder Farms

2 Million+   People
Structural problems in the tea industry
      In real terms, prices have gone down
        by about 35% in the past 25 years
60% of consumers* say they take social and
      environmental factors into account when
            choosing what brand to buy




* Source: Globescan/MORI based on 25,000 people in 23 countries
10+ years of
   working
   towards
sustainability
 on our own
    estates
We need certification to


1. Roll out to entire
Supply Chain

2. Credibly share story
with consumers
Why the Rainforest Alliance?
•  Focus on how farms are managed
   (People, Planet & Profit)

•  Logical fit with our own experience

•  Ability to work on international scale
   and with both large-scale plantations
   and small farmers

•  Market-based premium for farmers

•  Ability to help move whole industry

•  Low awareness but good partners
We are committed to sourcing all
           our tea sustainably
•     All tea used in PG Tips, Lipton Yellow Label tea bags
      in Western Europe from Rainforest Alliance Certified™
      farms by 2010

•     Extend Rainforest Alliance certification to all Lipton tea
      bags globally by 2015
2007
2012
2010
2009
2008
2008/2009
  2012
  2010
  2009
  2008
2014
2012
2010
2009
2008
Real impacts on the ground
•  Certification benefits reach:
  –  >150 000 farmers and workers
  –  30000 Smallholder farms

•  Farmer Field Schools
  –  Increased yields 10-15%

•  Improvements on farms
  –  10000 sets of protective gear
  –  Water filtering systems
  –  Increased protected areas
2009
Complete Communication Programme
                           Media trips




                               Advertorials




  Print
                               Web
                 Digital




   PACK
TV Ad
Our Vision
•  Lead change in the tea industry
•  Improve the lives of up to two million people
•  Show how Rainforest Alliance certification
   means that every cup of our tea is a step
   towards a better life for tea farmers, their
   families and the environment
•  Reinforce the bond between consumers and
   our brands
Questions ? www.liptonforthefuture.com
http://www.nationalgeographic.com/liptonsustainabilitea/

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Unilever Tea Sustainability

  • 1.
  • 2. TheProduction 2004 of3.3 million tons Global World +/- Tea 2. China 750k (90% Green) Black Tea: 2.35 million tons 5. Indonesia 120k 1. India 860k Green Tea: 3. Sri Lanka 300k 0.95 million tons 4. Kenya 290k Production areas Critical to Lipton Brands
  • 3. 300.000 Tonnes 150+ Countries sold 600 Types of Tea 750 Estates 500 000+ Smallholder Farms 2 Million+ People
  • 4. Structural problems in the tea industry In real terms, prices have gone down by about 35% in the past 25 years
  • 5. 60% of consumers* say they take social and environmental factors into account when choosing what brand to buy * Source: Globescan/MORI based on 25,000 people in 23 countries
  • 6. 10+ years of working towards sustainability on our own estates
  • 7.
  • 8. We need certification to 1. Roll out to entire Supply Chain 2. Credibly share story with consumers
  • 9. Why the Rainforest Alliance?
  • 10. •  Focus on how farms are managed (People, Planet & Profit) •  Logical fit with our own experience •  Ability to work on international scale and with both large-scale plantations and small farmers •  Market-based premium for farmers •  Ability to help move whole industry •  Low awareness but good partners
  • 11. We are committed to sourcing all our tea sustainably •  All tea used in PG Tips, Lipton Yellow Label tea bags in Western Europe from Rainforest Alliance Certified™ farms by 2010 •  Extend Rainforest Alliance certification to all Lipton tea bags globally by 2015
  • 13. 2008/2009 2012 2010 2009 2008
  • 15. Real impacts on the ground •  Certification benefits reach: –  >150 000 farmers and workers –  30000 Smallholder farms •  Farmer Field Schools –  Increased yields 10-15% •  Improvements on farms –  10000 sets of protective gear –  Water filtering systems –  Increased protected areas
  • 16. 2009
  • 17. Complete Communication Programme Media trips Advertorials Print Web Digital PACK
  • 18. TV Ad
  • 19. Our Vision •  Lead change in the tea industry •  Improve the lives of up to two million people •  Show how Rainforest Alliance certification means that every cup of our tea is a step towards a better life for tea farmers, their families and the environment •  Reinforce the bond between consumers and our brands