1. Rolls -
Royce
Chris Tatti
A42133990

2. History/Production
• Founders - Henry Royce & Charles Stewart Rolls
• Production Started in 1904
• Sold to BMW Group in 1998
• Cars
2003-Phantom
2007-Phantom Drophead Coupe Convertible
2008-Phantom Coupe
2010-Ghost
• Recent Sales
2009- 1002
2010- 2,711
2011- 3,538

3. Rolls Royce as a Business
Goals
• Increase brand awareness to the target market
• Establish itself as image of wealth & power in the auto
industry
• Attract money from new/old generations that are
acquiring wealth
Challenges
• Cost of vehicle/completing the purchasing process
• Alternatives in other automakers
• Use as an everyday automobile

4. Key Marketing Components
• High profile auto shows
• Print/Video Ads
• PR/Celebrity Use

5. Advertising
• Auto Shows
Showcase the newest models at prestigious
auto events.
• Print/Video Ads
Portraying Rolls Royce as the image of wealth
power and luxury with attention to
performance.

6. Advertising Concepts
The New
Phantom of The
Opera

7. At 60 MPH the loudest noise in the Rolls-Royce is still the electric

8. Metrics of Success
Projections
• 1-2% Growth in yearly sales.
• Increase in dealership inquiries/ scheduled
test drives.
• Acquiring new members in Rolls Royce owners
clubs.
• Rise of high profile individuals using the
brand.

9. Budget
$10,000,000 USD
• Auto Shows $4,000,000
• Print/Video Ads $3,000,00
• Website/Google Advertising $2,000,000
• Miscellaneous $1,000,000

10. Questions/Thoughts?
Thank you for you time