2. UNDERSTANDING THE DIGITAL READER
The CityAM.com reader is driven, career-focused and ambitious. Young and determined, they are employed
within the Financial Services industry in London, where they hold a position in senior management.
Following their commute into work – in which they review overnight developments within the City A.M.
newspaper – the City A.M. reader arrives in the office. At 0800 they receive the latest updates online from the
City A.M. liveblog – a source to which they refer back to throughout the day - and at 1030 they receive the
mid-morning newsletter.
36.5 per cent are Senior Managers at Mid-to-
Large Organisations within Financial Services
Tech savvy but traditional, readers increasingly use
mobile and tablets but favour desktop browsing
Driven
Career Focused
Traditional
65 per cent of online readers do not have children
65 per cent have an annual income in excess of
£50,000
Successful
1 Stats obtained from ComScore 2 Stats obtained from Google Analytics 3 Stats obtained from LinkedIn
45 per cent are
London-based
82 per cent Male 29 per cent of visits are
on mobile or tablet18 per cent Female
1
1 22
1
1
3, 2
2
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
3. TRAFFIC TO THE CITYAM.COM WEBSITE
Visits to the City A.M. website have grown by over 46 per cent between January 2013 and August 2013. At
the same time, unique visitors rose 40 per cent.
The variation in growth highlights an increase in the number of unique visitors returning to the website on
more than one occasion on a given month – indeed, returning visitors accounted for nearly 43 per cent of
traffic during July 2013, whilst in January 2013, returning visitors accounted for only 40.5 per cent of traffic.
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
282,814 Unique Visitors
1,084,513 Page Views
413,803 Visits
5 Minutes 25 Seconds Average Visit
Duration
135,665 visits were made using a
mobile or tablet device
1 Stats obtained from Google Analytics. Data relates to July 2013
Mobile and tablet
based visitors to the
website are 3 per cent more likely to
conduct repeat visits to the City A.M.
website in August 2013 than the same
visitors in January 2013.
Visits to the City A.M.
website increased by
over 46 per cent between January 2013
and August 2013, whilst the number of
unique visitors rose 40 per cent.
4. Exclusive Video ContentCityAM.com Website
Responsive Design
Live Coverage throughout the Day
Commenting Feature
Social Interaction
Morning Update Newsletter
REACHING THE DIGITAL AUDIENCE
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
5. Mercedes – The New E-Class Campaign
Aim: Launch new product
Achieved: Campaign CTR of 0.1%
City Jet – London City Airport Campaign
Aim: Raise awareness
Achieved: Campaign CTR of 0.12%
IG – New Trading Platform
Aim: Extend brand reach
Achieved: Campaign CTR of 0.12%
NSPCC – Gherkin Challenge Campaign
Aim: Promote charity event
Achieved: Campaign CTR of 0.13%
A HISTORY OF SUCCESSFUL CAMPAIGNS
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
6. The CityAM.com website offers a number of
different ways for advertisers to engage with
City A.M.’s valuable online audience.
Case Study: Cisco – Interactive MPU
In May 2013 City A.M. created a rich media MPU for the
worldwide networking leader Cisco. The MPU allowed
readers to engage with it by opening a content well, and
featured image, text and video content. Most importantly; a
contact form allowing Cisco to collect valuable information
from the user was also built in.
Traditional
Advertising
Channels
Rich Media
Advertisements
BANNER ADVERTISING AND RICH MEDIA
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
7. Case Study: IG
Aim: To raise brand awareness
IG has sponsored the Counterpoint video
section of the CityAM.com website since its
launch in February 2013. Since then, the
campaign has enjoyed CTRs of 0.19%.
Case Study: Open University
Aim: To encourage post graduate course signups
In June 2013, Open University began a
sponsorship of the Business Education section of
the CityAM.com website. To date, the campaign
has enjoyed CTRs of 0.17%.
SECTION SPONSORSHIP
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
8. Current Section Sponsorship Examples
City A.M. Live Blog*
• 114,250 pageview
• 41,4108 uniques
• 3 minutes 37 seconds on page
°Stats featured are for July 2013.
SECTION SPONSORSHIP OPPORTUNITIES
Download Today’s City A.M.*
• 11,227 pageview
• 9,618 uniques
• 3 minutes 35 seconds on page
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
9. City A.M. has built a number of microsites for a range of advertisers. Developed with a number of aims in mind, each
site is built to bespoke specifications in order to meet the advertiser’s specific needs. These microsites have included
such functionality as video content, picture galleries, data capture forms, pageskins and more.
Example: S&P Capital IQ
Aim: To increase video views
Example: Learn to Trade
Aim: To achieve seminar sign-ups
Example: The Office Group
Aim: To achieve membership sign-ups
Microsites
MICROSITES
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
10. Competitions have been used by a number of brands to both engage with readers of City A.M. and to generate leads as
part of promotional efforts. Competition pages can incorporate either sign-up forms or dedicated email addresses so
that data from participants can be captured and shared with advertisers*.
Example: GFT
Contest: Forecast the FTSE
Competition Pages
COMPETITION PAGES
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
*Please note, where data sharing is used the promotion
must include an option to opt-in to third party contact.
Example: Bupa
Contest: Win £1,000 to spend on treatment
11. Voting forms – like competition pages – enable advertisers to capture data from City A.M.’s readers by posing a question
or a survey. Voting pages can be used as part of a Reader’s Choice campaign, where advertisers enable City A.M.’s
readers to vote for their favourite product.
Example: ING Discerning Eye
Contest: Select an artist
VOTING PAGES
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
12. The Counterpoint video hub is where City A.M.’s senior editorial team share its take on the latest market-moving
business and political news.
In addition to the videos produced by Allister Heath and team, a number of partners present a range of video
designed to meet their unique objectives.
Example: Glenmorangie
Aim: In sponsorship of an event
Example: S&P Capital IQ
Aim: To increase video views
Example: Accelerate
Aim: To raise awareness of an event
VIDEO PARTNERSHIPS
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
13. City A.M. delivers rolling coverage of significant events from the fields of finance, sports and technology – amongst
others. Developing bespoke tools and widgets to sit within these pages, our live online events offer a unique
opportunity for sponsors to engage with City A.M.’s online readership in real-time.
Example: Transfer Deadline blog
Event: Charting news, gossip and speculation in
the build up to the football transfer deadline.
LIVE ONLINE EVENTS
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
14. City A.M. provides a range of bespoke traffic drivers designed to grab readers’ attention. Each is purpose-built to drive
traffic towards microsites or sponsored sections, ensuring that our readers see the content that helps our advertisers
achieve their unique objectives.
Bespoke traffic drivers examples
(from top-right to bottom-left):
• After Article Promo: Learn to Trade and Open
University
• Promo Carousel: Learn to Trade
• Right Column Section Sponsor: Glenmorangie
• Column Header Promos: Bupa and Learn to
Trade
BESPOKE TRAFFIC DRIVERS
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
City A.M.’s bespoke traffic
drivers
15. In addition to bespoke traffic drivers on CityAM.com, City A.M.’s growing social media communities offer unique
opportunities to promote microsites and sponsored sections to an even wider audience. With a presence on
LinkedIn, Pinterest, Facebook and Google+, off-site promotions help build
Social Media Communities
(from top-right to bottom-left):
• Facebook: 1526 members
• Pinterest: 34 members
• LinkedIn: 500 members
• Google+: 7349 members
OFF-SITE PROMOTIONS
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
City A.M. Social Communities
16. City A.M.’s mailing list – which now contains in excess of 27,000 names – has been built from readers of the newspaper
and website exclusively. As a result, the quality of the data ensures that advertisers within both the newsletter and
solus email shots enjoy high open rates and subsequent click-throughs.
The City A.M. Newsletter List
Mailing List Size: 27,794
Average Open Rate for May & June 2013: 15%
Average CTR for May & June 2013: 11%*
Send outs: Five morning newsletters – one per
weekday, Monday through Friday
Solus Emails: Between two and three solus
email shots per week
City A.M. Newsletters and
Solus Emails
°Please note, stats relates to links contained
within both newsletters and solus email shots
NEWSLETTERS AND SOLUS EMAILS
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
Over 1,000 new
readers are subscribing
to the City A.M. newsletter per week
17. The pricing below reflects rates for advertising on the CityAM.com website as of August 2013. To identify a package that
meets your campaign objectives, please contact a member of the City A.M. sales team.
BANNER ADVERTISEMENTS
Leaderboard (728 x 90 pixels): £25 cpm
MPU (300 x 250 pixels): £25 cpm
Skin: £1,800 per day
Rich Media Ads: Please contact a member of
our team for current build costs
SPONSORSHIPS
Microsite + traffic drivers: £3,450 per week
(includes build costs)
SOLUS EMAILS AND NEWSLETTERS
Bespoke email: £3,600 per email
Newsletter sponsorship: £1,000 per day
RATECARD
Audience | Reach | Campaigns | Advertising | Sponsorship | Ratecard
To discuss your unique requirements please contact our sales team on 020 3201 8953.
