2013 Design and Marketing Case studies

1. 3738 Aldea Drive
Decatur, GA 30032
404-254-0496 ph Brand ID Development Solutions Print design
studiob.bradford@gmail.com
http://www.studiob3.info
FB : https://www.facebook.com/pages/Studiob3/104731049570283
LinkedIn : http://www.linkedin.com/in/carlbradford3

2. Definition/Examples Page
Brand Identity A brand is the identity of a specific product, service, or business. A brand can take
many forms, including a name, sign, symbol, color combination or slogan. The word
brand began simply as a way to tell one person’s cattle from another by means of
a hot iron stamp. A legally protected brand name is called a trademark. The word
brand has continued to evolve to encompass identity - it affects the personality of a
product, company or service.
Brand Extension The process of exploring brand extensions represents a reasoned approach for
selecting new categories a company might enter with their brands. Inherent in this
process is the identification and decision of answering the question “What business
are we in”?
The heart of brand extension research is the effort to identify what business the
brand is in from the perspective of the consumer. The objective of every brand
extension research study is to uncover and articulate this definition of the business
of the brand hidden in the mind of the consumer!
Brand examples
Yahoo, Apple, BMW and Coca Cola

3. Project Contents Page Section A
Barnd and marketing solutions/proposals
Mr Migs & mistermigs.com 04 - 09
Wow In-Sync Inc 10 - 13
Midwife Associates 14 - 19
In the Mix magazine 20 - 27
Brand Identity 28 - 37

4. Mr. Migs
Brand Identity Standards
Brand Extension
Marketing Solutions Proposal
Web Pressence Evaluation

5. Mr. Migs Inc. and mistermigs.com

6. Mr. Migs
Marketing taglines
Web Pressence Evaluation
Product marketing solutions for
MrMigs.com.
(Site is currently under construction)
Product: recyled denim products and gear
for your dogs. Migrubbies

8. Vehicle Wrap Applications
Brand extension using a vehicle wrap pro-
vides constant moving advertising application
of who and what your product is.
Great for deliveries, outdoor dog show
events.
Full color, vehicle wrap on white transport
(FRAY HAPPENS)

9. Team Clothing and People Gear
Brand extension using clothing applications,
and team uniforms. Badge is an embroiderd
application
PEOPLE VEST COMING

10. WOW In-Sync, Inc.
Brand Identity Standards
Brand Extension
Marketing Solutions Proposal

12. Vehicle Wrap Applications
Brand extension using a vehicle wrap pro-
vides constant moving advertising application
of who and what your service is.
Great for deliveries, and moving clients to
and from proposed employment sites.
Full color, vehicle wrap on white transport

13. WOW In-Sync, Inc.
Brand Extension
Digital media, web and print collateral. Very
effective means to get your ideas, program
and services out to the public.

14. &
&
OB GYN&
OB/GYN
OB/GYN Midwife Associates
Brand Identity Standards
A S S O C I AT E S
A S S O C I AT E S OB
OB/GYN
D
Brand Extension
Marketing Collateral Print (A.) B
&
OB GYN&
(B.) B
Marketing Advertising Proposals (C.) B
(D.) B
A S S O C I AT E S Plum 58c
Grey 58c
A S S O C I AT E S Black 58
Golderod
OB/GYN

15. &
Version One
OB/GYN Midwife Associates
OB/GYN
Brand Identity Standards A S S O C I AT E S
Three versions presented for standards to
&
represent the Mid-wife office services
OB/GYN C
A S S O C I AT E S D
&
(A.) Baskerville Semibold & Bold
(B.) Brickham Script Pro Semibold
(C.) Baskerville Semibold
(D.) Berthold Akzidenz Grotesk Medium
OB/GYN
A S S O C I AT E S
Plum 58c 77m 0y 0k
Grey 58c 0m 0y 74k
Black 58c 0m 0y 100k
Golderod 11c 55m 100y 1k

16. &
Version Two
OB GYN
A S S O C I AT E S
OB GYN &
A S S O C I AT E S D
OB GYN C I A T E S
A S S O
& C
(A.) Baskerville Semibold & Bold
&
(B.) Brickham Script Pro Semibold
(C.) Baskerville Semibold
(D.) Baskerville Semibold
OB GYN C I A T E S
A S S O
Plum 58c 77m 0y 0k
Grey 58c 0m 0y 74k
Black 58c 0m 0y 100k
Golderod 11c 55m 100y 1k

17. Version Three
&
OB/GYNO C I A T E S
A S S
&
OB/GYNO C I A T E S
OB/GYN&
A S S C
D A S S O C I A T E S
&
(A.) Baskerville Semibold & Bold
(B.) Brickham Script Pro Semibold
(C.) Baskerville Semibold
(D.) Baskerville Semibold
OB/GYNO C I A T E S
A S S
Plum 58c 77m 0y 0k
Grey 58c 0m 0y 74k
Black 58c 0m 0y 100k
Golderod 11c 55m 100y 1k

18. Marsha Denise Ford
Midwife Thank you for letting me
OB/GYN Midwife Associates 2719 Felton Drive
catch your miracle...
East Point Fayetteville GA. 30344
404-349-2112 Office Family Centered Midwifery Care
Brand Identity Standards 404-767-6553 Fx
www.midwifeinfo.com/midwife2
Business Collateral business Cards with 404-349-2112 Office
404-767-6553 Fx
counter and partner cards www.midwifeinfo.com/midwife2
Thank you for letting me
catch your miracle...
2719 Felton Drive East Point Fayetteville GA. 30344
Family Centered Midwifery Care
404-349-2112 Office
404-767-6553 Fx 404-349-2112 Office
www.midwifeinfo.com/midwife2 404-767-6553 Fx
www.midwifeinfo.com/midwife2
Partner cards
Appointment/Counter cards

19. OB/GYN Midwife Associates
Advertising
Lightbox and signage
Advertising
Billboard

20. In the Mix Magazine
Brand Identity Standards
Award Winning Magazine
Brand Extension Media Kits
Marketing Business Collateral Print
Marketing Advertising Proposals

21. In the mix Magazin
e iMi Agenc /InThe Mix magazine
y
Brand Identit
y identifier will be used for all new
© and future imi magazine applica-
tions This specifications document
.
We urge all users of this document-
t-
those who design , manufacture, is used to guide our consistent
purchaseappl , install and maintain the efforts in collateral
, y , advertising,
various elements of this brand promotional and broadcast
identity-to follow its guidlines with .care applications This documents sole
.
While this document will not cover all purpose is to identif y, color breaks
,
situations that may arise in the future and B/W usage.
, it
©
In the Mix Magazine will ser as a guide to good judgement
ve
and use of color breaks
.
File formats:
Adobe Illustrator CS
If there is ever a question on the usage
Brand Identity Standards of any marklogotype or design
, Or pdf file
s
Masthead, headers, sectonals and divisions element for
:
the Incentives Marketing cy (Imi)
Agen
were created and presented for this award please contact
:
winning design for the Food and Beverage © iMi Agency
industry clientele. Creative Sevices
r
Carl H.Bradford III
1196 Buckhead Crossing
IMI Agency is a F&B marketing on and WoodsstockGa. 30189
,
770.928.1980
off premise beverage marketing company.
©
Clients: DIAGEO, SKY Vodka, Red Bull, Inter-
continental Hotels, Harrahs etc.
©

22. In the Mix Magazine

23. In the Mix Magazine
Brand Identity Standards
Cover and interiors

24. In the Mix Magazine
Brand Extension Media Kit
Mail out portfolios, digital and printed
versions.

26. In the Mix Magazine
Marketing Business Collateral Print
Marketing Advertising

28. Client Brand Identity
Brand Identity Standards
Award Winning Magazine
Brand Extension Media Kits
Marketing Business Collateral Print
Marketing Advertising Proposals

31. Stake Enterprise Stake Enterprise
Brand Identity identifier will be used for all new and
future imi magazine applications. This
We urge all users of this document- specifications document is used to
those who design, manufacture, guide our consistent efforts in
purchase, apply, install and maintain collateral, advertising, promotional and
the various elements of this brand broadcast applications. This
identity-to follow its guidlines with care. documents sole purpose is to identify,
While this document will not cover all color breaks, and B/W usage.
situations that may arise in the future,
it will serve as a guide to good File formats:
judgement and use of color breaks. Adobe Illustrator CS5
Or pdf files
If there is ever a question on the usage
of any mark, logotype or design
element for: Stake Enterprise please
contact:
Studiob3
3738 Aldea Drive
Decatur, Ga. 30032
404-254-0496