Australian VOD: Online Distribution as Disruptive Technology in the Film Industry

Stuart Cunningham Director ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Australian VOD: Online Distribution as Disruptive Technology in the Film Industry

Until 2010: Business as usual… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Until 2010: Business as usual… ,[object Object],[object Object],[object Object]

Key findings: Web typically used as a promotional channel ,[object Object]

A rare VOD Success Story: “Somersault”

The real innovation online has been in…TV not films ,[object Object],[object Object],[object Object]

Australian VOD – no real innovation until NOW… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Australian VOD – no real innovation until NOW… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovation: iTunes Australia experiments with Aussie content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovative thinking & marketing at QuickFlix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Innovative thinking & marketing at Hybrid TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Barriers to take-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Factors that will drive more rapid VOD uptake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Increasing range of VOD delivery services in 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Models – DTO (download-to-own); Rentals (PPV); Subscription; Ad supported. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Australian feature film content? – visible titles in catalog counts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Content is King. Differentiation + value proposition are critical success factors to business survival. ,[object Object],[object Object],[object Object]

Australian VOD: Online Distribution as Disruptive Technology in the Film Industry

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Australian VOD: Online Distribution as Disruptive Technology in the Film Industry