1. The CCI and the creative economyThe CCI and the creative economy
Stuart Cunningham
2. Culture is big business
Australian Bureau of Statistics: Cultural and
Creative Activity Satellite Accounts, 2008-9
•cultural and creative activity estimated to have
contributed $86.0 billion (6.9%) to Australia’s Gross
Domestic Product, similar to Healthcare and Social
Assistance
•main employment in a cultural or creative industry
or occupation: 972,200
•164,730 entities actively trading as a business or
non-profit institution within the cultural and creative
industries
3. What’s CCI done about this?
•Stabilise the category: rigorous, defensible and
less divisive definitions
•manipulate the national accounts: ‘Trident’
•Iterate the Trident
•At a policy level…
•At an enterprise level…
•At an academic level…
•At a research policy and program level…
5.
Average
annual
Growth,
2006-11
Cultural
Production
film, TV & radio;
publishing; music,
performing &
visual arts
0.6%
Creative
Services
architecture&
design; advertising
& marketing;
digital content &
software
3.8%
TOTALCREATIVE
ECONOMY
2.8%
6. What’s the forward agenda?
•continue to track the growth dynamics of the
creative economy
•continue to contribute to international academic
and policy debates
•HASS-STEM disciplinary mixing in contemporary
high performance workplaces
•Embedding understanding of creative careers