1. Calling All Spokespeople!
Advice for Entry-Level PR & Marketing Professionals
Join the conversation on Twitter:
#Cachinko
Contact Heather at heather@comerecommended.com
3. Introduction
• The PR & marketing industries are growing
• 80% of PR & marketing firms expected to hire
in 2011
• Social media, digital media, and interactive
media services are becoming commonplace
• Communications is playing a larger role within
corporations
• In 2008-09, 4,475 students received a degree in
PR
– 3,606 were female
Contact Heather at heather@comerecommended.com 3
4. What We’ll Discuss Today
• Differences between agency and in-
house work
• What is expected for an entry-level
PR/marketing professional
• Job search basics
Contact Heather at heather@comerecommended.com 4
5. In-House vs. Agency
In-House
• One “client” = one focus
• Corporate cheerleader
• Involved
Contact Heather at heather@comerecommended.com 5
11. PR/Marketing Job Search Tips
Start early
• Internships
• Student groups
• Classes
Contact Heather at heather@comerecommended.com 11
12. PR/Marketing Job Search Tips
Do your research
• What do you want to
do?
• Where do you want to
work?
• Which companies are
hiring?
• Who are they looking
for?
Contact Heather at heather@comerecommended.com 12
13. PR/Marketing Job Search Tips
Use multiple
methods
• Social media
• Job boards
• Networking
• Organizations
Contact Heather at heather@comerecommended.com 13
15. Thank you!
For more tips: blog.cachinko.com
Join us for our next job seeker webinar on:
November 30, 2011: Questions for Cachinko III:
Let’s Stump Heather!
Contact Heather at heather@comerecommended.com
