2. Web site that contains an online personal
journal with reflections, comments, and often
hyperlinks provided by the writer
http://www.merriam-webster.com/dictionary/blog
3. 31 million bloggers in
the united states
60% men, 40% woman
48% Caucasian
38% African American
4% Latin American
4. Companies with blogs
have 55% more website
visitors.
Currently 152,000,000
blogs on the Internet
B2C companies that use
blogs generate 88%
more leads
B2B companies 67%
more leads
Morning most busy
blogging period, 10 am
http://blog.lewispr.com/2011/09/eloqua-creative-content.html
5. Upwards of 81% of
Bloggers never make
over $100 dollars from
blogging.
Only 8% earn enough
money to support a
family
Only 9% make enough to
support their lifestyle
(blogging 4-6 hours a
day)
Only 2% make above
150k blogging 1 – 2
hours a day
6. 60% of businesses
have company
blogs
35% actively blog
once a month
65% haven‟t
updated their blog
in more than a year.
7. At first it was seen this way…
Now social media and blogs perform different
but vital functions in the digital world
8. CMS – Content Management System
◦ 2 Versions: Wordpress and Wordpress.com
Open source
◦ Based on PHP, MySQL code
Most popular blogging system
◦ 72.8 million users worldwide (March 2012)
◦ Manages 22% all new websites
9. • SEO Oriented
• 48% of Top 100 Blogs
• Over 37 million searches done
monthly link to Wordpress
managed blogs
• Avg. 352 million people view more
than 2.5 million pages/month
•Easily integrated with many social
media sites
•Avg. 500,000 new posts/day
http://yoast.com/wordpress-stats/
10.
11. SEO - search engine Tag - short phrase or word
optimization - refers to attached to blog post that
how well. Blog ranks when makes blog post more
someone searches for convenient to find, known
keywords relevant to your well within your blogs index
blog and can be cataloged
Permalink - specific link for easier
a blog post or article Troll - commenter who
Favicon - 16 x 16 pixel icon leaves harmful or rude
in your URL address bar comments in others blog
http://http://www.bloggingbasics101.com/2010/04/defining-basic-blogging-terms-part-3/
12. Plugins - A plugin is a collection of files that either change
the way WordPress functions, or adds/removes
functionality.
Widgets - Widgets are placeholders or user interface
elements that present data or an user interface to the user.
Meta Title - The title of an individual webpage for search
engines. Usually involves keywords that describe and title
the content. Used in SEO.
http://www.blogher.com/important-blogging-terms
13. Open source
◦ Free, many features
Main CMS platform
◦ Popular and growing
Easily indexed by search
engine robots
Extremely customizable
◦ Plugins and Widgets
Easily Integrated with
other applications
14. Complicated
navigation system
compared to other
CMS software
Basic HTML &CSS
Security system flaws
Themes have been
prone to malware
18. Social media sites and blogs reach 80% of all
U.S. internet users.
25% of businesses rate their blog as “critical”
to business. 56% additionally considered
them important.
The 2% of bloggers who make a decent
income write about how to blog.
http://www.mindjumpers.com/blog/2012/01/social-media-stats-infographic/
19. Social Media “Shareability”
Navigation and Speed
Regular New Content
Visuals
Provocative Questions and Responses
„The Fold‟
20. Hello Bar
Yoast‟s SEO Plugin
Digg Digg
Akismet
Feedburner
Analytics
Quality Theme