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“The Quantified Self: From Idiosyncratic Hobby 
to an Emerging Growth Industry” 
Invited Lecture 
Science & Technology Discovery Series 
Technology Alliance 
Seattle, WA 
October 10, 2014 
Dr. Larry Smarr 
Director, California Institute for Telecommunications and Information Technology 
Harry E. Gruber Professor, 
Dept. of Computer Science and Engineering 
Jacobs School of Engineering, UCSD 
http://lsmarr.calit2.net 
1
Abstract 
Starting a decade ago I began to increasingly quantify the changes of my body over time. Like 
most people I started with tracking my weight, then added diet and exercise apps and gadgets. 
But five years ago I began to go deeper - tracking over 100 biomarkers in my blood and stool. 
Eventually, I added in sequencing my human genome and my gut microbiome. All of this 
transition to Big Data became possible because of continuing technological exponentials. While 
my "hobby" seemed quirky to many in the past, an emerging growth industry, based on these 
practices, is developing with the goal of sustaining wellness, while fundamentally disrupting the 
current "sick care" industry. Simultaneously, research is accelerating in the same field, as 
exemplified by Lee Hood's 100 Person Wellness Project, headquartered in Seattle's Institute for 
System Biology. As one of the Pioneer 100, I will review some of the project's insights for 
personalized action to improve and sustain your health.
Calit2 Has Had a Vision of 
“the Digital Transformation of Health” for a Decade 
• Next Step—Putting You On-Line! 
www.bodymedia.com 
– Wireless Internet Transmission 
– Key Metabolic and Physical Variables 
– Model -- Dozens of Processors and 60 Sensors / 
Actuators Inside of our Cars 
• Post-Genomic Individualized Medicine 
– Combine 
– Genetic Code 
–Body Data Flow 
– Use Powerful AI Data Mining Techniques 
The Content of This Slide from 2001 Larry Smarr 
Calit2 Talk on Digitally Enabled Genomic Medicine
My Decade Long Journey to Being a Quantified Self: 
By Measuring the State of My Body and “Tuning” It 
Using Nutrition and Exercise, I Became Healthier 
I Arrived in La Jolla in 2000 After 20 Years in the Midwest 
2000 
Age 
41 
2010 
Age 
61 
1999 
1989 
Age 
51 
1999 
I Reversed My Body’s Decline By 
Quantifying and Altering 
Nutrition, Exercise, Sleep, and Stress 
http://lsmarr.calit2.net/repository/LS_reading_recommendations_FiRe_2011.pdf
My Quantifying Experiments Became Public 
in Seattle in 2010
I Used a Variety of Emerging Personal Sensors 
To Quantify My Body & Drive Behavioral Change 
Withings/iPhone- 
Blood Pressure 
Zeo-Sleep 
Azumio-Heart Rate 
MyFitnessPal- 
Calories Ingested 
FitBit - 
Daily Steps & 
Calories Burned 
Withings WiFi Scale - 
Daily Weight
Wireless Monitoring 
Helped Drive My Exercise Goals 
Since Starting November 3, 2011 
Total Distance Tracked 3,223 miles = San Diego to Bangor, ME 
Total Vertical Distance Climbed 107,000 ft. = 3.7 Mt. Everest 
Using Polar Chest Strap 
My Resting Heartrate During Elliptical Workouts 
Fell from 70 to 40!
The Self-Monitoring Business 
Has Reached Market Takeoff 
• MyFitnessPal 
– 40 Million Users 
– Aug 2013 Raised $18M Series A, Led by Kleiner Perkins 
• Fitbit 
– Has Raised ~$70M 
• BodyMedia Was Bought by Jawbone 
– For ~$100M 
• Zeo Sleep Monitor 
– Closed Down in 2013 
More Mergers Likely as the Shakeout Continues
In 2013 QS Went Mainstream
2014 is the Year of the Sensor Integrated Dashboard 
Combined with Coaching 
My RevUp! Age Has 
Decreased to 60 
My Physical Age is 66 
Source: Samir Damani, MD Revolution
Deep Learning Will Provide 
Personalized Assistants to Coach Us to Wellness 
Where Medicine Coaching is Now 
Where Wellness Coaching is Going
The Emergence of P4 Medicine -- 
Predictive, Preventive, Personalized, Participatory 
Systems Biology & 
Systems Medicine 
Consumer-Driven 
Social Networks 
P4 
MEDICINE 
Digital Revolution 
Big Data 
How Will the Quantified Consumer 
Be Integrated into Healthcare Systems? 
Source: Lee Hood, ISB
From One to One Billion Data Points Defining Me: 
Big Data Coming to the Electronic Medical Record (EMR) 
Human & Microbial Genome 
Billion: My Full DNA, 
MRI/CT Images 
Million: My DNA SNPs, 
Zeo, FitBit 
One: Hundred: My Blood Variables 
WeigMhyt Weight 
Blood 
Variables 
SNPs 
Today’s EMR 
Tomorrow’s EMR
Visualizing 5-10 Year Time Series of 150 Blood & Stool 
Variables Led Me to Discover a Chronic Disease 
Calit2 64 megapixel VROOM
Early Adopting MDs Are Creating Partnerships 
with Their Quantified Patients 
• “The 100 participants will be guided on this 9-month 
journey by a coach and when necessary, 
be referred to their own health care practitioners.” 
• The data sets that will be evaluated include: 
– Self-Tracking Devices 
– Medical History, Traits, Lifestyle 
– Blood, Urine, Saliva 
– Gut Microbiome 
– Whole Genome Sequencing 
Will Grow to 1000, then 10,000 
There are 8760 Hours in a Year 
One of These Hours You Are With a Doctor… 
The Other 8759 Hours Are Up to You! 
https://pioneer100.systemsbiology.net/
I Titrate My Supplements by Measuring 
The Amounts Inside of My Red Blood Cells 
Increase Cu 
Decrease Mg 
Maintain Dose 
Test Results from Genova Diagnostics, 
Via Lee Hood’s Pioneer 100 Program
Healthcare Must Include a Vast Amount 
of Microbial Information That is Not in Today’s Medicine 
Your Body Has 10 Times 
As Many Microbe Cells As Human Cells 
99% of Your 
DNA Genes 
Are in Microbe Cells 
Not Human Cells 
Inclusion of the Microbiome 
Will Radically Change Medicine
The Cost of Sequencing a Human Genome 
Has Fallen Over 10,000x in the Last Ten Years 
This Has Enabled Sequencing of 
Both Human and Microbial Genomes
Using Supercomputing Allows Comparison of 
the Relative Abundance of 200 Gut Microbe Species 
Comparing 3 LS Time Snapshots (Left) 
with Healthy, Crohn’s, UC (Right Top to Bottom) 
Calit2 VROOM-FuturePatient Expedition
Using Microbiome Profiles to Survey 155 Subjects 
for Unhealthy Candidates
Comparison Across the Pioneer 100 Gut Microbiomes 
Allows For Early Detection of Deviation From Health 
A Few With High % 
Proteobacteria 
or Verrucomicrobia 
Only 6 With Bacteriodetes <20%
Inexpensive Consumer 16S Time Series of Microbiome 
Allows Similar Analysis Through Ubiome 
Data source: LS (Yellow Lines Stool Samples); 
Sequencing and Analysis Ubiome
There is a Huge New Field of Products Coming 
Which Enable You to “Garden” Your Microbiome 
“I would like to lose the language of warfare,” 
said Julie Segre, a senior investigator at 
the National Human Genome Research Institute. 
”It does a disservice to all the bacteria 
that have co-evolved with us 
and are maintaining the health of our bodies.” 
Will Medical Foods Provide New Tools 
for Altering Gut Microbiome?
Everything I Discussed Can Be Done by Startups - 
Outside of the Traditional Medical Complex 
Blood Variable Time Series Stool Variable Time Series 
Human Genetic Variations MicrobiomeTime Series
World’s Youngest Female Billionaire 
Aims to Disrupt the Medical Testing Industry
A Looming Disruption In Healthcare Systems 
From Personalized Medicine 
• Citizens Create Vast Datasets Outside of EMRs 
• Post-“Watson” Personalized Coaches 
• Doctors Must Partner with Super-Informed Patients 
• Increased Use of Supplements and Medical Foods 
• From Treating Sickness to Maintaining Wellness
Thanks to Our Great Team! 
UCSD Metagenomics Team 
Weizhong Li 
Sitao Wu 
Calit2@UCSD 
Future Patient Team 
Jerry Sheehan 
Tom DeFanti 
Kevin Patrick 
Jurgen Schulze 
Andrew Prudhomme 
Philip Weber 
Fred Raab 
Joe Keefe 
Ernesto Ramirez 
JCVI Team 
Karen Nelson 
Shibu Yooseph 
Manolito Torralba 
SDSC Team 
Michael Norman 
Mahidhar Tatineni 
Robert Sinkovits 
UCSD Health Sciences Team 
William J. Sandborn 
Elisabeth Evans 
John Chang 
Brigid Boland 
David Brenner

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Quantified Self Emerging Growth Industry

  • 1. “The Quantified Self: From Idiosyncratic Hobby to an Emerging Growth Industry” Invited Lecture Science & Technology Discovery Series Technology Alliance Seattle, WA October 10, 2014 Dr. Larry Smarr Director, California Institute for Telecommunications and Information Technology Harry E. Gruber Professor, Dept. of Computer Science and Engineering Jacobs School of Engineering, UCSD http://lsmarr.calit2.net 1
  • 2. Abstract Starting a decade ago I began to increasingly quantify the changes of my body over time. Like most people I started with tracking my weight, then added diet and exercise apps and gadgets. But five years ago I began to go deeper - tracking over 100 biomarkers in my blood and stool. Eventually, I added in sequencing my human genome and my gut microbiome. All of this transition to Big Data became possible because of continuing technological exponentials. While my "hobby" seemed quirky to many in the past, an emerging growth industry, based on these practices, is developing with the goal of sustaining wellness, while fundamentally disrupting the current "sick care" industry. Simultaneously, research is accelerating in the same field, as exemplified by Lee Hood's 100 Person Wellness Project, headquartered in Seattle's Institute for System Biology. As one of the Pioneer 100, I will review some of the project's insights for personalized action to improve and sustain your health.
  • 3. Calit2 Has Had a Vision of “the Digital Transformation of Health” for a Decade • Next Step—Putting You On-Line! www.bodymedia.com – Wireless Internet Transmission – Key Metabolic and Physical Variables – Model -- Dozens of Processors and 60 Sensors / Actuators Inside of our Cars • Post-Genomic Individualized Medicine – Combine – Genetic Code –Body Data Flow – Use Powerful AI Data Mining Techniques The Content of This Slide from 2001 Larry Smarr Calit2 Talk on Digitally Enabled Genomic Medicine
  • 4. My Decade Long Journey to Being a Quantified Self: By Measuring the State of My Body and “Tuning” It Using Nutrition and Exercise, I Became Healthier I Arrived in La Jolla in 2000 After 20 Years in the Midwest 2000 Age 41 2010 Age 61 1999 1989 Age 51 1999 I Reversed My Body’s Decline By Quantifying and Altering Nutrition, Exercise, Sleep, and Stress http://lsmarr.calit2.net/repository/LS_reading_recommendations_FiRe_2011.pdf
  • 5. My Quantifying Experiments Became Public in Seattle in 2010
  • 6. I Used a Variety of Emerging Personal Sensors To Quantify My Body & Drive Behavioral Change Withings/iPhone- Blood Pressure Zeo-Sleep Azumio-Heart Rate MyFitnessPal- Calories Ingested FitBit - Daily Steps & Calories Burned Withings WiFi Scale - Daily Weight
  • 7. Wireless Monitoring Helped Drive My Exercise Goals Since Starting November 3, 2011 Total Distance Tracked 3,223 miles = San Diego to Bangor, ME Total Vertical Distance Climbed 107,000 ft. = 3.7 Mt. Everest Using Polar Chest Strap My Resting Heartrate During Elliptical Workouts Fell from 70 to 40!
  • 8. The Self-Monitoring Business Has Reached Market Takeoff • MyFitnessPal – 40 Million Users – Aug 2013 Raised $18M Series A, Led by Kleiner Perkins • Fitbit – Has Raised ~$70M • BodyMedia Was Bought by Jawbone – For ~$100M • Zeo Sleep Monitor – Closed Down in 2013 More Mergers Likely as the Shakeout Continues
  • 9. In 2013 QS Went Mainstream
  • 10. 2014 is the Year of the Sensor Integrated Dashboard Combined with Coaching My RevUp! Age Has Decreased to 60 My Physical Age is 66 Source: Samir Damani, MD Revolution
  • 11. Deep Learning Will Provide Personalized Assistants to Coach Us to Wellness Where Medicine Coaching is Now Where Wellness Coaching is Going
  • 12. The Emergence of P4 Medicine -- Predictive, Preventive, Personalized, Participatory Systems Biology & Systems Medicine Consumer-Driven Social Networks P4 MEDICINE Digital Revolution Big Data How Will the Quantified Consumer Be Integrated into Healthcare Systems? Source: Lee Hood, ISB
  • 13. From One to One Billion Data Points Defining Me: Big Data Coming to the Electronic Medical Record (EMR) Human & Microbial Genome Billion: My Full DNA, MRI/CT Images Million: My DNA SNPs, Zeo, FitBit One: Hundred: My Blood Variables WeigMhyt Weight Blood Variables SNPs Today’s EMR Tomorrow’s EMR
  • 14. Visualizing 5-10 Year Time Series of 150 Blood & Stool Variables Led Me to Discover a Chronic Disease Calit2 64 megapixel VROOM
  • 15. Early Adopting MDs Are Creating Partnerships with Their Quantified Patients • “The 100 participants will be guided on this 9-month journey by a coach and when necessary, be referred to their own health care practitioners.” • The data sets that will be evaluated include: – Self-Tracking Devices – Medical History, Traits, Lifestyle – Blood, Urine, Saliva – Gut Microbiome – Whole Genome Sequencing Will Grow to 1000, then 10,000 There are 8760 Hours in a Year One of These Hours You Are With a Doctor… The Other 8759 Hours Are Up to You! https://pioneer100.systemsbiology.net/
  • 16. I Titrate My Supplements by Measuring The Amounts Inside of My Red Blood Cells Increase Cu Decrease Mg Maintain Dose Test Results from Genova Diagnostics, Via Lee Hood’s Pioneer 100 Program
  • 17. Healthcare Must Include a Vast Amount of Microbial Information That is Not in Today’s Medicine Your Body Has 10 Times As Many Microbe Cells As Human Cells 99% of Your DNA Genes Are in Microbe Cells Not Human Cells Inclusion of the Microbiome Will Radically Change Medicine
  • 18. The Cost of Sequencing a Human Genome Has Fallen Over 10,000x in the Last Ten Years This Has Enabled Sequencing of Both Human and Microbial Genomes
  • 19. Using Supercomputing Allows Comparison of the Relative Abundance of 200 Gut Microbe Species Comparing 3 LS Time Snapshots (Left) with Healthy, Crohn’s, UC (Right Top to Bottom) Calit2 VROOM-FuturePatient Expedition
  • 20. Using Microbiome Profiles to Survey 155 Subjects for Unhealthy Candidates
  • 21. Comparison Across the Pioneer 100 Gut Microbiomes Allows For Early Detection of Deviation From Health A Few With High % Proteobacteria or Verrucomicrobia Only 6 With Bacteriodetes <20%
  • 22. Inexpensive Consumer 16S Time Series of Microbiome Allows Similar Analysis Through Ubiome Data source: LS (Yellow Lines Stool Samples); Sequencing and Analysis Ubiome
  • 23. There is a Huge New Field of Products Coming Which Enable You to “Garden” Your Microbiome “I would like to lose the language of warfare,” said Julie Segre, a senior investigator at the National Human Genome Research Institute. ”It does a disservice to all the bacteria that have co-evolved with us and are maintaining the health of our bodies.” Will Medical Foods Provide New Tools for Altering Gut Microbiome?
  • 24. Everything I Discussed Can Be Done by Startups - Outside of the Traditional Medical Complex Blood Variable Time Series Stool Variable Time Series Human Genetic Variations MicrobiomeTime Series
  • 25. World’s Youngest Female Billionaire Aims to Disrupt the Medical Testing Industry
  • 26. A Looming Disruption In Healthcare Systems From Personalized Medicine • Citizens Create Vast Datasets Outside of EMRs • Post-“Watson” Personalized Coaches • Doctors Must Partner with Super-Informed Patients • Increased Use of Supplements and Medical Foods • From Treating Sickness to Maintaining Wellness
  • 27. Thanks to Our Great Team! UCSD Metagenomics Team Weizhong Li Sitao Wu Calit2@UCSD Future Patient Team Jerry Sheehan Tom DeFanti Kevin Patrick Jurgen Schulze Andrew Prudhomme Philip Weber Fred Raab Joe Keefe Ernesto Ramirez JCVI Team Karen Nelson Shibu Yooseph Manolito Torralba SDSC Team Michael Norman Mahidhar Tatineni Robert Sinkovits UCSD Health Sciences Team William J. Sandborn Elisabeth Evans John Chang Brigid Boland David Brenner