1. Media Studies
Institutions and Audiences
Convergence

2. Convergence
Media Industries diversifying (Boundaries down)
• News International
– Newspapers
– Broadcast
– Internet
– Films etc
More of this later

3. Convergence
Technologies coming together (Boundaries down)
• Mobile phones
– Phone
– MP3
– Camera
– Interface
• Wireless
• G3

4. Mobile Phone case study
Lets look at mobile phones.
• As far as I am concerned, none of you have a
mobile phone with you.

5. Nokia Cityman 1987

6. Nokia “Matrix” 1996

7. Nokia Matrix 1996

8. Use of mobile phone
• Contract or PAYG
• How much do you spend?
• Could you go 24 hours without mobile?

9. Task
• Make a list of the functions on your mobile
phone

10. Functions on Mobile phones

11. Original mobile phones had
• Carrying handles - Weighed x kgs
• Patchy reception at best
• 2 metre aerials
• Talk time of minutes
• Battery life of hours
• Crazy expensive
What made it possible?

12. Enabling technology
• Massive increase in battery technology
– Increased life
– Smaller
– Quicker charging
– Reliability
• Low energy microchips
– ARM Holdings
– Minaturised electronics

13. Activity
• Take you mobile phone
• Weigh the battery and the phone separate
• Calculate
– the total weight
– % of total weight which is battery
Weight of battery * 100÷total weight

14. Results

15. Summary
Mobile phone technology is
• Changing rapidly
• Getting cheaper
• Influencing the way we run our lives
• Becoming more a digital interface

16. Homework - Essay
The mobile phone is influencing the way we run our
lives.
In what way are mobile phones reaching new and
wider audiences?
What changes are we likely to see in the next 20 years?
450 words Word processed
Deadline

17. Media Studies
Institutions and Audiences
Convergence