Cantaloupe connect

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The document outlines strategies for connecting with viewers through video on an ongoing basis. It discusses implementing a bolt-on video process to connect video with viewers initially. It emphasizes the importance of creating an authentic emotional connection with viewers through storytelling. Finally, it discusses maintaining emotional equity with viewers by delivering video content to them regularly over time on an ongoing basis.

CONNECT01VIDEO TO VIEWERS =
Bolt.On Process
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

CONNECT01VIDEO TO VIEWERS =
Bolt.On Process

FIND
INTRODUCE
INDUSTRY XPERT
EXTERNAL
DIGEST
TELL
ABOUT US
WEB ASSETS
CONFIRM
PROVE
CLARITY
PROSPECT DB
BELIEVE
REINFORCE
BEST PRACTICES
CLIENT DB
CF D B
Fran Dan Claire Bob
!AWARE
≈I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
Sales
Stage
Your
Story
Story
Style
Placed
Change
CONNECT01VIDEO TO VIEWERS =
Bolt.On Process

CONNECT01VIDEO TO VIEWERS =
Bolt.On Process
POST TO
PUBLISHERS
STORYBOOK
ONGOING
POPULATE TO
YOUR WEB SPACE
STORYBOOK
STAGNANT
EMAIL TO
PROSPECTS
STORYBOOK
ONGOING
EMAIL TO
CLIENTS
STORYBOOK
ONGOING
Action
Bread
Crumb
Delivery
Flow
BLOGS
COMMUNITIES
MOBILE
CONTENT SITES
STORYBOOK
HOME
PRODUCTS
ABOUT US
OUR PEOPLE
STORYBOOK
SOCIAL
EMAIL
PROSPECTS DB
STORYBOOK
SOCIAL
EMAIL
CLIENTS DB
STORYBOOK

CONNECT01VIDEO TO VIEWERS =
Bolt.On Process
FIND DIGEST CONFIRM BELIEVE
PRIMARY
SECONDARY
UTILITY
PAIN SCORE
DISTRIBUTION
VEHICLE

CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

What is an Emotional Connection?
Heart Data Distribution Personal
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

Gut feeling
Facts & Data
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

01. Primary
Emotional Connection
02. Secondary
Emotional Connection
Cart before the horse
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

01. Primary
Emotional Connection
02. Secondary
Emotional Connection
Horse before the cart
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
What makes a Story?
Question Journey Reflection Reward Story
?

CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
F
Client
V
Viewer
Facts
Data
Compliance
Relevant
Believable
Reward

CONNECT03ON AN ONGOING BASIS =
Emotional Equity

✆ $
4 weeks
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

✆ $
4 weeks
✔
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

✆ $
4 weeks
✔
x
▶ ▶ ▶ ▶
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

✆ $
4 weeks
✔
4
x
▶ ▶ ▶ ▶
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

Email Clicks WITH
Embedded video
Email Clicks WITHOUT
Embedded video
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

STORYBOOK
B Y C A N T A L O U P E . T V
CONNECT03ON AN ONGOING BASIS =
Emotional Equity
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
CONNECT01VIDEO TO VIEWERS =
Bolt.On Process

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5. CONNECT01VIDEO TO VIEWERS = Bolt.On Process CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story CONNECT03ON AN ONGOING BASIS = Emotional Equity

6. CONNECT01VIDEO TO VIEWERS = Bolt.On Process

7. FIND INTRODUCE INDUSTRY XPERT EXTERNAL DIGEST TELL ABOUT US WEB ASSETS CONFIRM PROVE CLARITY PROSPECT DB BELIEVE REINFORCE BEST PRACTICES CLIENT DB CF D B Fran Dan Claire Bob !AWARE ≈I LIKE IT $I’M BUYING $$BUY AGAIN ?UNAWARE Sales Stage Your Story Story Style Placed Change CONNECT01VIDEO TO VIEWERS = Bolt.On Process

8. CONNECT01VIDEO TO VIEWERS = Bolt.On Process POST TO PUBLISHERS STORYBOOK ONGOING POPULATE TO YOUR WEB SPACE STORYBOOK STAGNANT EMAIL TO PROSPECTS STORYBOOK ONGOING EMAIL TO CLIENTS STORYBOOK ONGOING Action Bread Crumb Delivery Flow BLOGS COMMUNITIES MOBILE CONTENT SITES STORYBOOK HOME PRODUCTS ABOUT US OUR PEOPLE STORYBOOK SOCIAL EMAIL PROSPECTS DB STORYBOOK SOCIAL EMAIL CLIENTS DB STORYBOOK

9. CONNECT01VIDEO TO VIEWERS = Bolt.On Process FIND DIGEST CONFIRM BELIEVE PRIMARY SECONDARY UTILITY PAIN SCORE DISTRIBUTION VEHICLE

10. CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

11. What is an Emotional Connection? Heart Data Distribution Personal CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

12. Gut feeling Facts & Data CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

13.

14. CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

15. 01. Primary Emotional Connection 02. Secondary Emotional Connection Cart before the horse CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

16. 01. Primary Emotional Connection 02. Secondary Emotional Connection Horse before the cart CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

17. CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story What makes a Story? Question Journey Reflection Reward Story ?

18.

19.

20. CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story F Client V Viewer Facts Data Compliance Relevant Believable Reward

21. CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story F Client V Viewer Facts Data Compliance Relevant Believable Reward

22.

23.

24. CONNECT03ON AN ONGOING BASIS = Emotional Equity

25. ✆ CONNECT03ON AN ONGOING BASIS = Emotional Equity

26. ✆ $ CONNECT03ON AN ONGOING BASIS = Emotional Equity

27. ✆ $ 4 weeks CONNECT03ON AN ONGOING BASIS = Emotional Equity

28. ✆ $ 4 weeks ✔ 18 mn CONNECT03ON AN ONGOING BASIS = Emotional Equity

29. ✆ $ 4 weeks ✔ 18 mn CONNECT03ON AN ONGOING BASIS = Emotional Equity

30. ✆ $ 4 weeks ✔ 18 mn CONNECT03ON AN ONGOING BASIS = Emotional Equity

31. ✆ $ 4 weeks ✔ ▶ ▶ ▶ ▶ 18 mn CONNECT03ON AN ONGOING BASIS = Emotional Equity

32. ✆ $ 4 weeks ✔ x ▶ ▶ ▶ ▶ 18 mn CONNECT03ON AN ONGOING BASIS = Emotional Equity

33. ✆ $ 4 weeks ✔ x ▶ ▶ ▶ ▶ 18 mn CONNECT03ON AN ONGOING BASIS = Emotional Equity

34. ✆ $ 4 weeks ✔ 4 x ▶ ▶ ▶ ▶ 18 mn CONNECT03ON AN ONGOING BASIS = Emotional Equity

35. ✆ $ 4 weeks ✔ 4 x ▶ ▶ ▶ ▶ 18 mn CONNECT03ON AN ONGOING BASIS = Emotional Equity

36. Email Clicks WITH Embedded video Email Clicks WITHOUT Embedded video CONNECT03ON AN ONGOING BASIS = Emotional Equity

37. CONNECT01VIDEO TO VIEWERS = Bolt.On Process CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story CONNECT03ON AN ONGOING BASIS = Emotional Equity

38. STORYBOOK B Y C A N T A L O U P E . T V CONNECT03ON AN ONGOING BASIS = Emotional Equity CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story CONNECT01VIDEO TO VIEWERS = Bolt.On Process

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