3. Life’s too short to build
something nobody wants.
– Ash Maurya, Running Lean
4.
5. The Important Questions
• What urgent problem am I trying to solve?
• Why is my solution better than existing alternatives?
• Who is the customer that will value this solution?
• How do I reach this customer?
• How can I build and scale a successful business?
6. Hypothesis-driven
• Identify assumptions.
• Prioritize risks.
• Formulate testable hypotheses for biggest risks.
• Test the hypotheses in the real world.
• Evolve the product and plans.
9. Lean Context
• High risk and uncertainty.
• Need for flexibility to adapt to an evolving understanding of customer
needs and a rapidly-changing market.
• Nurturing innovation.