Industry Networking Feedback Session May 2014

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Cape Town Tourism Marketing feedback session held on 29 May 2014 presented by Velma Corcoran, Executive Marketing Manager.

Voyages Business

1. Start with
insights on the
market
2. Match
“product” to
market needs
– specific
collateral
3. Feedback
on market
insights
A NEW APPROACH TO TRADE & ROAD SHOWS

Counter seasonality
Speak to our domestic & regional
audience (Namibia & Mozambique)
Highlight the affordability of Cape
Town > Packaging, member offers
Counter negative perceptions that
there is nothing to do in Cape Town in
Winter
Market is new to travel so focus on “Short
City Breaks”

SEASONALITY FILTER
Markets
ActivitiesMessaging

June ‘14 May ‘15Jan ‘15
SAT China
Roadshow
(June)
Brazil
(Sept)
CTT AGM
(Oct)
WTM
London
(Nov)
ITB Berlin
(Mar)
WTM
Africa
(April)
INDABA
(May)
SAT India
Roadshow
(Jan)
NYT Travel
Show
(Mar)
WE ARE
AFRICA
(May)

Leverage The Power of Networking
Karl Smith – The Networking Guy
Author, Speaker, Trainer, Coach, Strategist

Do you teach
your contacts
to trust you?

Talk to us: 071 444 2210
karl@businessnetworkingsouthafrica.co.za

Industry Networking Feedback Session May 2014

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Industry Networking Feedback Session May 2014

8. Celebration of the successes

10. Meet the team that makes it happen

11. HIGHLIGHTS: Last 6 months

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18. 1. Start with insights on the market 2. Match “product” to market needs – specific collateral 3. Feedback on market insights A NEW APPROACH TO TRADE & ROAD SHOWS

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20. 1. Start with insights on the market 2. Match “product” to market needs – specific collateral 3. Feedback on market insights A NEW APPROACH TO TRADE & ROAD SHOWS

21.

22. 1. Start with insights on the market 2. Match “product” to market needs – specific collateral 3. Feedback on market insights A NEW APPROACH TO TRADE & ROAD SHOWS

23.

24. Counter seasonality Speak to our domestic & regional audience (Namibia & Mozambique) Highlight the affordability of Cape Town > Packaging, member offers Counter negative perceptions that there is nothing to do in Cape Town in Winter Market is new to travel so focus on “Short City Breaks”

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28. GETTING OUT THERE

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34. SEASONALITY FILTER Markets ActivitiesMessaging

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37. June ‘14 May ‘15Jan ‘15 SAT China Roadshow (June) Brazil (Sept) CTT AGM (Oct) WTM London (Nov) ITB Berlin (Mar) WTM Africa (April) INDABA (May) SAT India Roadshow (Jan) NYT Travel Show (Mar) WE ARE AFRICA (May)

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51. NETWORKING INSIGHTS Karl Smith

52. Leverage The Power of Networking Karl Smith – The Networking Guy Author, Speaker, Trainer, Coach, Strategist

53. Build Your Foundation.

54. Redefine networking.

55. Do you know why you network? Relationship management Rainmaking Finding suppliers Strategic stakeholders Access to Private information Social acumen Collaboration/ Connectivity Job security New learning/ Personal Growth Opening up new directions Influence Business development Access to diverse skills Team building Personal Brand Positioning/Visibility Social capital Intelligence gathering

56. Do you set networking objectives?

57. Do you envision your ideal network?

58. Do you teach your contacts to trust you?

59. Do you mind your netiquette?

60. Talk to us: 071 444 2210 karl@businessnetworkingsouthafrica.co.za

61. Talk to us: 071 444 2210 karl@businessnetworkingsouthafrica.co.za

62. LUCKY DRAW