1. Our Digital Journey
By Mariette du Toit-Helmbold (CEO)

2. Our world has changed
fundamentally forever

3. A new breed of traveller has arrived

4. The story has become the unique
selling point, not a place

6. Travel in the Digital Age

7. eMarketing Strategy focused on using
citizens and fans of Cape Town

8. One of the world’s Top 25 tourist boards online

9. I ♥ Cape Town - 278 000 fans

10. @CapeTownTourism – 20 855 followers

11. www.capetown.travel/blog

12. Cape Town’s
iAmbassadors
#LoveCapeTown

13. The bloggers’ instagram, twitter and facebook
photos were shared more than 17,000 times
during the duration of their itinerary

14. Reaching
1,193,086
people
Over
37,053,224
impressions
#LoveCapeTown
We spent R261,710
and our ROI was
R5.6 million.
That’s a ROI of
21:1

15. “The engagement of Capetonians in the #LoveCapeTown
campaign was really impressive, I haven’t seen this in
any other blog trip campaign so far”
Melvin Boecher (@Traveldudes and traveldudes.org)

16. best-practise
in first ‘International White Paper
for Travel Bloggers’ launched at
WTM 2012

18. 7870
people travelled
virtually to Cape Town
Over
14,800
increase in likes to
our facebook page
www.mycapetownholiday.com

19. How to connect with us…
Website: www.capetown.travel
Tel: +27 (0)861 322 223
E-mail: info@capetown.travel
Twitter: @CapeTownTourism
Facebook: www.facebook.com/capetown.travel
Blog: www.capetown.travel/blog

20. THANK YOU