My presentation for Frond end of Innovation in Copenhagen: What trend will disrupt your business?

1. BREAKING
POINT

2. Bob van Leeuwen
Strategist at Interpolis / Trendforecaster
Phone: (+31)610915818
Twitter: @Capibaro
rwf.van.leeuwen@interpolis.nl

3. 2000 - 2012
Shift from an I- to a we society
Central Decentralized
Big Small
Short term Long term
Sales Reationship
Global Local
Authority I We Hub
Top down Bottum up
Personalized Personal
Complexity Simplicity
Private Public
Growth Progress

4. 2012 - 2013
The individual empowered because of the collective
Empowered Dependant
I We
Differences Similarities

5. 2012 - 2013
Less control, more chaos and independance
Self responsible Independant Usage Feeling
Development Chaos Freedom
Freedom
Empowered Dependant
I We
Differences Similarities
Control
Government Independance Posession Binding
Goal oriented Control Ratio

6. This ‘social’ disruptive development is not new...........

7. .......we wiped Encarta off the map 6 years ago

8. BUSINESS AS USUAL?
Struggling with virtual...........?

9. BUSINESS AS USUAL?
.......or struggling with Twitter taking
over your core business, namely news

10. BUSINESS AS USUAL?
What polaroid should or could
have done

11. BUSINESS AS USUAL?

12. BUSINESS AS USUAL?
Who owns your brand anyway?

13. Social is not about media,
it is about supply finding
demand. Radical
decentralization of your
brand and in the end
maybe your core-
business.

14. OPEN
(In)transparent

15. Stories travel faster than any
journalist can spread them
Better treat your staff the same way you treat your best customers

16. Your staff is allready telling the world what your company is made off

17. Journalist created a website to show everyone’s tax
application in Norway online

18. Lucien Engelen put online his DNA test to show
people what they could expect and get in return

19. Check if politicians are telling the truth in realtime

20. Everything you experience during the day might just end up
on Google’s servers because of Google glass

21. People get more aware about their privacy. Secrecy
get’s a new impulse.

22. But if you have happy employees, transparency is a
very powerful thing

23. Like Google Flu map, organizations can open up
their data to service their customers.

24. DECENTRALIZED
Bottum- up & wide spread

25. An individual can get ‘reach’ quicker than an advertising campaign can

26. Useage get’s more important than owning as we start to
rent vacant spaces from peers

27. Who needs insurers, when we can organize it
ourselves without the marble staircases?

28. Who needs banks, when we can reach for the people for funding

29. Technology like 3D printing decentralizes
production

30. Vaikka renders phone numbers of existing customers on
their website telling you to call them first before you buy

31. ON=OFF
Convergence of off &
online, human & technology

32. We are always online

33. Foursquare let’s you post virtual comments on offline places. The
first step in convergence of on- and offline

34. Digital services start to go offline, making them more tangible.

35. On- & offline retailers do better
than on- or offline retailers

36. Apple’s personal assistant Siri will be implemented with different
carmakers. We’ll start talking to our cars. Usage of technology get’s
elegant and intuitive.

37. The EPOC from Emotiv connects our branwaves to navigation
technology> this technology is used for patients that are
paralyzed for them to open the curtains and turn on the lights

38. FORMULA

39. IMAGE
=<
REPUTATION

40. REPUTATION
=
SEARCH RESULT

41. SEARCH RESULT
=
EXPERIENCE

42. EGONOMY

43. Youngsters (and mid-career alike) do not want to work for
employers anymore

44. People starting to measure their online presence, their value

45. Appstores are marketplaces for entrepreneurship

46. Artists getting kickstarted by user generated content platforms.

47. Using the ego and the empowerment of the
individual to flip the power upside down

48. SMALL

49. People are drawn to sincerity more than to scripted media

50. ................... and real people

51. Authority does not correspond to
trustworthy anymore

52. So we are seduced by the small and we connect to
real people for our needs

53. Act small and connect to the people that connected
to you in the past

54. Ok, but where do i start NOW?

55. Flip the focus
Acquisition Retention
(first purchase) (1 < purchase)
% budget spent
Revenue received ZERO $ > ZERO

56. Attention
Interest
New
Desire
Action
Acknowledgement
Dialogue
Flip the funnel
Incentivization
Existing
Activation