Walt Disney signed a contract in 1923 to produce a series of Alice Comedies, marking the start of what would become The Walt Disney Company. Originally called The Disney Brothers Studio, Roy Disney handled financing. Walt had the idea on a train ride from New York to Los Angeles to create a character named Mortimer Mouse, but his wife Lillian insisted the name was too formal and suggested Mickey instead.

2. Research

 October 16, 1923
 Walt signed a contract with M. J. Winkler to produce a
series of Alice Comedies — this date is considered the
start of the Disney Company first known as The Disney
Brothers Studio.
 Roy Disney handled the financing
 The birth of the company may well have been Walt’s
brainstorm, on a cross-country train ride from NY to LA,
to create a little mouse character named MORTIMER
MOUSE. Walt’s wife, Lillian, however, insisted that
Mortimer was too formal a name. How about Mickey?

3. Research

Holdings:
 ABC TV and radio networks.
 10 US TV stations; 21 US radio stations.
 Disney channel
 ESPN, ESPN2, ESPNews
 holdings in Lifetime, A&E and History channels
 Americast (interactive TV joint venture with telephone co.s)
 Several studios: Disney, Miramax, Buena Vista.
 Magazine and newspaper publishing (Fairfax, Chilton)
 Book publishing (Hyperion, Chilton)
 Music labels (Hollywood Records, Mammoth, Walt Disney)
 Theme parks (Disneyland, Disney World, partial ownership in Japan and France)
 Disney cruise line
 Disney quest (high-tech arcade game stores)
 NHL Anaheim Might Ducks; Anaheim Angels
 Consumer products (including 700+ Disney retail stores worldwide)

4. Disney

Disney specialize in animation and is more remembered for its
animated movies but they do other genre’s that are not animated for
example Pirates of the Caribbean and The Lone Ranger.
Other Films that are not animation do you use similar techniques in the
films for special effects just like Alice in Wonderland and OZ, The
Great and Powerful.

5. Gross And Rating.

 The Lion King (1994) world wide gross of $952,000,000.00
in 1994 had the same buying power as $1,499,177,997.26
in 2013.
 Which if you compare to Avengers Assemble which had a
gross profit of $1.51 billion. (Walt Disney Studios Motion
Pictures released this Marvel Studios production)
 The Lion king (1994) is also the highest rated film that
Disney has made.

6. Other Corporations

Each of these has and are created to bring in more
money and publicity for the company. To help fund
movie productions.
 Disney World Florida.
 Disney World Paris.
 Disney Console Games.
 Disney Merchandise.

7. Success and Strengths

 Disney is predominately animation films which is
what Disney became famous for, as they are enjoyed
by a wide range of audiences but mainly families.
 Disney specialised in these family films and
succeeded by including adult humour and references
to provide entertainment for the parents as well as
the childish fairy-tale story line that are included in
most films that were made in the studio or produced
by Disney.

8. The Disney Greats

 Disney have had a lot of very successful films as they
have made most childrens books into films including all
the classics such as Alice in Wonderland, Cinderella, The
Lion King and Beauty and The Beast.
 But in saying this we were surprised to find out that
Marvels “The Avengers” as the most successful film in
gross terms, making a total of $1.501 Billion Dollars. We
noticed that “The Lion King” didn’t seem that successful
as we thought with $940 million dollars but that was in
1994, but in todays currency value it is worth $1.499
Billion Dollars so that is a very close 2nd.

9. 