What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
Audience research
2. Via Survey Monkey, I
created this survey in order
to collect results to
discover popularity of
certain magazines and
their contents in order to be
able to obtain information
on how my own magazine
should be.
3. The results of my survey show that it was mostly taken by
females ages 16-20 making my target audience teens.
4. Locating the region of
most readers would allow
for region specific content
to be tailored to most
readers. In this case the
most common answer is
Yorkshire and the
Humber followed by
areas close by.
5. The most commonly type of magazine bought is monthly, this may be because
monthly is easier to buy continuously in comparison to weekly as there would be
less issues. The two most common genres are Rock firstly, closely followed by
Alternative which gives me the most common theme to use for my magazine.
6. Looking at the results
most readers would
prefer a free CD and
posters to any other
type of promotion. This
means I can include
these as plugs on my
front cover.
7. These questions focusing on subscriptions to magazines show that readers
are more likely to go out to buy individual magazines rather than be
subscribed, however those who want to subscribe would subscribe via a
website.
8. In order to encourage
readers to subscribe to
the magazine, most said
they would prefer to get
free band merchandise
for subscribing. This
means I can incorporate
this method of
persuasion into my
magazine.
9. In order to find out which
style of magazine was the
most successful, I asked this
question. Most readers said
they preferred the layout of
Kerrang, meaning for my
magazine that that should be
the style of layout that I
follow.