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What Tim Hortons - Starbucks & GM Can Teach Us About Branding and Managing our Career
Page  Alan is Canada’s Career Coach and the founder and Head Coach of CareerJoy. He is the author of  Get the Right Job Right Now!  ,   published   by Harper Collins.  Alan is the career expert for Workopolis and is the host of the podcast  CareerJoy Conversations , where he interviews experts weekly from a wide range of fields as a forum to share their career wisdom. Alan was voted one of the Top 40 entrepreneurs under the age of 40.  He is also the Trusted Advisor for careers at Chapters, Canada’s largest book chain.  He works with organizations such as Alcatel and NRC, as well as with high potential individuals on career management issues. Alan loves books, running, cooking, ideas, design and a good story.  He is married, has two children, one dog, four cats and some mice in his garage ... and he loves to chase them all!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
Page  The Canadian Career Development Webinar  Advance Your Career…   Thursday Jan 28 12-1 ET Starting & Managing a Successful Business- 4 Entrepreneurs share the do's and don’ts .  Join Cathie Hudson Founder of Bark Avenue. Craig & Amber Hall founders of Equator Coffee & Darcy White founder of Rubber Power. Visit our website for other Free Career Webinars; http://www.careerjoy.com/services/career-development-series                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  Study by Johns Hopkins Medical School. What percentage of people are maintaining a healthy lifestyle 2 years after having a heart attack?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  What is a Brand? In  marketing , a  brand  is the symbolic embodiment of all the information connected with a company, product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes, or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.In other contexts the term "brand" may be used where the legal term trademark is more appropriate.   definition from wikipedia (another brand)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  What do great brands have in common career with career success? Tim Hortons Starbucks General Motors ,[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  ,[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  "Everything that is now in my life is genuinely mine”  Ann Maranick (client) Why This is Important                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Page  Why This is Even More Important                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  The Canadian Career Development Webinar  Advance Your Career…   Thursday Jan 28 12-1 ET Starting & Managing a Successful Business- 4 Entrepreneurs share the do's and don’ts .  Join Cathie Hudson Founder of Bark Avenue. Craig & Amber Hall founders of Equator Coffee & Darcy White founder of Rubber Power. Visit our website for other Free Career Webinars; http://www.careerjoy.com/services/career-development-series                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              
Page  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                              

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What Starbucks Tim Hortons & GM Have in Common with Personal Brands

  • 1. What Tim Hortons - Starbucks & GM Can Teach Us About Branding and Managing our Career
  • 2. Page Alan is Canada’s Career Coach and the founder and Head Coach of CareerJoy. He is the author of Get the Right Job Right Now! , published by Harper Collins. Alan is the career expert for Workopolis and is the host of the podcast CareerJoy Conversations , where he interviews experts weekly from a wide range of fields as a forum to share their career wisdom. Alan was voted one of the Top 40 entrepreneurs under the age of 40. He is also the Trusted Advisor for careers at Chapters, Canada’s largest book chain. He works with organizations such as Alcatel and NRC, as well as with high potential individuals on career management issues. Alan loves books, running, cooking, ideas, design and a good story. He is married, has two children, one dog, four cats and some mice in his garage ... and he loves to chase them all!                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                           
  • 3. Page The Canadian Career Development Webinar Advance Your Career… Thursday Jan 28 12-1 ET Starting & Managing a Successful Business- 4 Entrepreneurs share the do's and don’ts . Join Cathie Hudson Founder of Bark Avenue. Craig & Amber Hall founders of Equator Coffee & Darcy White founder of Rubber Power. Visit our website for other Free Career Webinars; http://www.careerjoy.com/services/career-development-series                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 4.
  • 5.
  • 6. Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 7. Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 8. Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 9. Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 10. Page                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 11.
  • 12. Page Study by Johns Hopkins Medical School. What percentage of people are maintaining a healthy lifestyle 2 years after having a heart attack?                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 13.
  • 14. Page What is a Brand? In marketing , a brand is the symbolic embodiment of all the information connected with a company, product or service. A brand typically includes a name, logo, and other visual elements such as images, fonts, color schemes, or symbols. It also encompasses the set of expectations associated with a product or service which typically arise in the minds of people. Such people include employees of the brand owner, people involved with distribution, sale or supply of the product or service, and ultimately consumers.In other contexts the term "brand" may be used where the legal term trademark is more appropriate. definition from wikipedia (another brand)                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 15.
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  • 18.
  • 19.
  • 20.
  • 21. Page "Everything that is now in my life is genuinely mine” Ann Maranick (client) Why This is Important                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 22. Page Why This is Even More Important                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 23.
  • 24. Page The Canadian Career Development Webinar Advance Your Career… Thursday Jan 28 12-1 ET Starting & Managing a Successful Business- 4 Entrepreneurs share the do's and don’ts . Join Cathie Hudson Founder of Bark Avenue. Craig & Amber Hall founders of Equator Coffee & Darcy White founder of Rubber Power. Visit our website for other Free Career Webinars; http://www.careerjoy.com/services/career-development-series                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                               
  • 25.
  • 26.

Notes de l'éditeur

  1. Jim Citrin
  2. Jim Citrin
  3. Sweet Spot