3. •
•
•
•
Inventions
Innovation = creative effort = something new
Literary and artistic works
= intellectual property
Designs
Symbols, names and images used in
commerce.

4. Intellectual Property
Concept of IP goes beyond creative effort and
encompasses aspects of commercial
reputation.

5. Intellectual property may also be seen as the
product of the application of knowledge and
skills.

6. • IP rights create for the innovator a system
whereby one can benefit from their ingenuity
They have a value
• Just as with other forms of property these can
be bought, sold and assigned

7. • One of the great problems is the greater the
value the greater the incentive to copy

9. 3.1% of all beverages consumed around the
world are Coca-Cola products

10. The red and white Coca-Cola logo is
recognized by 94% of the world's population

11. Coca-Cola's $35.1 billion in revenue makes it
the 84th largest economy in the world, just
ahead of Costa Rica

12. The Coca-Cola brand is worth an estimated $74 billion:
more than Budweiser, Pepsi, Starbucks and Red Bull
combined

13. > $56.7
billion
> $54.9
> $104.3
Billion
billion

15. What are the main types of Intellectual
Property protection
Patents
Trade Mark
Design Rights
Copyright
Non-Disclosure Agreement/Confidentiality
Agreement
Trade Secret
15

16. 



New Inventions
Novel
An Inventive step
20 Years

18. Coca Cola (‘Contour’) Bottle
Design Patent
http://www.pl8s.com/coke.htm
Registered design
Unregistered designs
Physical appearance
25 years protection
22 November 2013
18

20. 1. Keep original work in safe place and protect it
with the copyright symbol
2. Get a third party to sign the work stating the
date on which it was created
3. or….send the work “registered post” to yourself
and then leave the envelope unopened

21.  Spencerian Script
 1850-1925 in USA
 Trade Mark Symbol
 Coca Cola ii
Registered
Trade
Mark
 Intention to Trade Mark
 There is a ‘Coke
Red’ defined as
 Valid for life – with 10 year renewal
Pantone 484

22. S S Sh hh
h

23. 23

29. Design, Patent, Trademark, Copy-right and
Know How protection
Closure functionality
and Design is Patented
But the Recipe for the
contents is a trade secretKnow How
Bottle Shape is a
Registered Design
Brand name, font and
pantone colour protected
as a Registered Trade
Mark
Design and printing on
the label is Copyright
29

36. The Italian company Grindi Srl. invented Suberis, an
innovative fabric made of cork, said to be as smooth
as velvet, light as silk, washable, unscratchable,
stainresistant, waterproof and fireproof.

37. Danish biotech company specializing in enzymes and
microorganisms pioneered the use of enzymes in the
treatment of fabrics.

39. Products resulting from Israeli patents,
such as...
suits that can be cleaned in a standard
or sports socks that machine
washing always remain dry,

40. proprietary
information technology (IT) system
to shorten their production cycle –

41. 22 November 2013
41