1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem Solution
•health-conscious •Find alternative
customers avoid our components for the
burger because of the burger that have less
calories, fat, and calories, fat, and
carbohydrates it carbohydrates
contains
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3. Bun Nutrition
Our Bun Alternative Bun
Calories: 260
Calories: 140
Fat: 5 g Fat: 2 g
Carbohydrates: Carbohydrates:
45 g 27 g
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4. Cheese Nutrition
Our Cheese Alternative Cheese
• Calories: 125 • Calories: 70
• Fat: 9 g • Fat: 4 g
• Carbohydrates: 1 g • Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller New Better Burger
• Total Calories: 585 • Total Calories: 410
• Total Fat: 27 g • Total Fat: 19g
• Total Carbohydrates: 46 g • Total Carbohydrates: 28 g
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Notes de l'éditeur
Currently our burger has 20% more calories and 3 more grams of fat than our competition. Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds.Alternative buns costs 10% less!
Both process cheese products are orange.Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better Burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.