1. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN CONTENT Minimista™ CONTENT BACKGROUND INFORMATION SUMMARY COMPANY DESCRIPTION SERVICE DESCRIPTION THE MARKET THE ORGANIZATION FINANCIAL ANALYSIS

2. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: VISION STATEMENT VISION STATEMENT To become the nation’s go-to modeling agency for petite women.

3. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: MISSION STATEMENT MISSION STATEMENT

4. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN BACKGROUND INFORMATION: OBJECTIVES OBJECTIVES

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23. CARRIE WERNICK and ARIANA CRUZ STRATEGICPLAN THE MARKET The typical private customer Gender: Age: Education: Occupation: Lifestyle/culture: The typical business customer Line of business: Size/staff: Age: Geographical factors / limits Domestic: International: Physical or online? Assumed number of customers Arguments and supportive facts: Average amount spend per customer? One or more items?

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