Deconstructing the story
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Once you go online, you open up all sorts of options for storytelling. But you need to plan the best course of action to
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Deconstructing the story
- 1. DECONSTRUCTING A STORY Jim Streisel, MJE, Carmel (IN) High School www.slideshare.net/CarmelJim Sunday, September 30, 12
- 2. The old days… 1937 1944 1971 1982 Sunday, September 30, 12
- 3. …are gone. Sunday, September 30, 12
- 4. Storytelling has changed, too. You need to change with it. Sunday, September 30, 12
- 5. Three easy steps 1.Lay the foundation. 2.Consider the story. 3.Blend methods together. Sunday, September 30, 12
- 6. STEP 1: LAY THE FOUNDATION Sunday, September 30, 12
- 7. It’s time to rethink what you do and how you do it. Are you a NewsPAPER or a newsMAGAZINE? Sunday, September 30, 12
- 8. Are you truly a newspaper? Do you publish every day? Every other day? Weekly? Do you have traditional ‘sections’ — News, features, sports, etc.? Are you ‘shaped’ like a newspaper (broadsheet)? Can you publish breaking news? Developing stories? Sunday, September 30, 12
- 9. If not, consider being a newsmagazine. Publish less frequently. Tackle larger, in-depth stories. Graphic cover, teasers to inside coverage, table of contents, coverage of special topics in a centerspread, as featured on the cover.* *per NSPA Guidebook guidelines Sunday, September 30, 12
- 10. Then, get a website. Breaking news Audio and visual storytelling Updates Interactive elements Social media Basically, a place for information to ‘live’ Sunday, September 30, 12
- 11. STEP 2: CONSIDER THE STORY Sunday, September 30, 12
- 12. How is each story best told? Audio/visual stories need audio/visual outlets. Sunday, September 30, 12
- 13. How is each story best told? Audio/visual stories need audio/visual outlets. Breaking stories need breaking news outlets. Sunday, September 30, 12
- 14. How is each story best told? Audio/visual stories need audio/visual outlets. Breaking stories need breaking news outlets. Some stories are told best in photos. Sunday, September 30, 12
- 15. How is each story best told? Audio/visual stories need audio/visual outlets. Breaking stories need breaking news outlets. Some stories are told best in photos. And some stories— compelling ones—still need to be written. Sunday, September 30, 12
- 16. STEP 3: BLEND METHODS TOGETHER Sunday, September 30, 12
- 17. Case Study Number 1: Sunday, September 30, 12
- 18. Case Study Number 2: Sunday, September 30, 12
- 19. YOU NEED TO PLAN Sunday, September 30, 12
- 20. Brainstorm topic: 2012 election When does your print issue come out? Before Nov. 6? What can you tell readers that they don’t already know? What do they need to know? What tools (print and online) can you use to tell the story? How can you get readers involved? What’s something new that you can provide? Sunday, September 30, 12
- 21. How we’re covering it: Print • Acumen election issue Web • Mini-site (hilite.org/election) • Polls/surveys • Social media (hashtag?) • Links to election tools • Blogs/election night ‘chat’ Sunday, September 30, 12
- 22. To recap… 1.Lay the foundation. 2.Consider the story. 3.Blend methods together. Sunday, September 30, 12
- 23. Thank you. Jim Streisel, MJE, Carmel (IN) High School jstreise@ccs.k12.in.us www.slideshare.net/ CarmelJim Sunday, September 30, 12