The web offers so many options for scholastic journalists to cover their student body. Here are a few examples of tools you can use.

1. Oh, the places you’ll go
Getting your staff online
and getting the most out of the
experience
Jim Streisel, MJE
HiLite adviser and communications adviser
Carmel (IN) High School
Wednesday, July 11, 12

2. The good ol’ days
1937 1944 1971 1982
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3. Just yesterday
(metaphorically)
Broadsheet
Color
Publish every two weeks
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4. Then…
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5. ...the Web
1996-97
Mid to late 2000s
1999ish
Early 2000s
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6. Today
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7. Arrrghhhh!
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8. That’s pretty scary.
How do you keep up?
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9. Take a breath...
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10. Now...
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11. Now...
Think about what you want to accomplish.
• Just get online? How often? How many
new posts?
• Be more social? Why? Who?
• Share video? Audio?
• What does your student body use most
often?
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12. Pick one
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13. Pick one
...then explore.
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14. Websites
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15. Websites
• This is the building block/canvas for all of
your expansion.
• Most use the free Wordpress content
management system (CMS) - could use
Drupal, Joomla, etc. (also free)
• A way to post breaking news, updates,
visuals (slideshows, videos, etc.)
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16. Lots of ‘themes’
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17. What’s new?
‘Responsive’ themes
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18. What to store?
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19. Photos
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20. Photos: Why?
• Readers love slideshows.
• Great to utilize all those photos you
(should) already have but weren’t able to
place in print.
• Easy to upload.
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21. Photos: How?
Lots of free services available online:
• FlickR
• Fotolog
• Picasa
• Photobucket
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22. Videos
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23. Videos: Why?
• Can help tell visual and auditory stories
better.
• Can enhance existing print coverage.
• Like photos, easy to upload.
• You don’t have to be
a broadcast genius.
Short clips work best. >>
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24. Videos: How?
Lots of free services available online:
• YouTube
• SchoolTube
• Vimeo
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25. Issuu
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26. Issuu: Why?
• Archives content
• Great for parents/alumni
• My favorite way to look at the paper.
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27. Issuu: How?
• Get PDFs of your publication.
• Go to www.issuu.com
• Follow the instructions. (It’s pretty
straightforward.)
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28. Let’s get social.
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29. So many options…
• Facebook
• Twitter
• Pinterest
• Foursquare
• More…
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30. Facebook…Pages
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31. Facebook…
Have an
identity
and a
personality.
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32. Twitter
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33. Twitter…diversify
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34. Pinterest
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35. Put it all together…
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36. Storify
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37. Great way for students
to ‘build their brand.’
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38. Branding
(above) From the HiLite,
Carmel High School
(left) From the Kirkwood Call,
Kirkwood High School
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39. Other cool stuff
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40. QR codes
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41. CoverItLive
Election coverage
Sports coverage
Olympics
Fantasy sports
Other???
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42. CoverItLive in action
From Westside Wired,
Westside High School
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43. Aurasma
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44. Or you can get
really cool…
From FHNToday, Francis Howell North High School
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45. Bringing it
all together
From the Foothill
Dragon Press,
Foothill Technology
High School
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46. So what’s all this mean?
How do your readers
read?
Play to those habits.
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47. Use analytics
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48. Resources
www.jeadigitalmedia.org
http://www.studentpress.org/nspa/
http://www.columbia.edu/cu/cspa/
http://www.facebook.com/journalists
On Twitter:
@manfull
@dgoble2001
@storify
@ericasmith
@jeadigitalmedia
Wednesday, July 11, 12

49. Contact info
and then questions
Jim Streisel
jstreise@ccs.k12.in.us
@CarmelJim
Wednesday, July 11, 12