3. What are QR Codes?
• QR = Quick Response
• Matrix (2 Dimensional) Barcodes
• Links mobile users directly to websites, landing
pages, videos, coupons and Apps
• Originally created for Auto industry in Japan (1994)
to track vehicles and parts
• Increases call to action as it is quick, easy and
requires little effort
• In October 2011, 20 million US Smartphone users
scanned a QR code
4. How to Read and Create QR Codes
• Download a free QR scanner
from App Store (QRReader and
i-nigma)
• Transforms your mobile camera
into a barcode scanner to
connect directly to the internet
• Free QR Creation sites:
kaywa.com, www.GOQR.me, Q
Rstuff.com
• Customize QR codes to match
your brand or campaign
• Make sure QR Code sends
prospects to a relevant location
5. Where Should You Display QR Codes?
• Signage: Must be in a location that will allow easy scanning
• Print: Flyers, Ads, Direct mail, Brochures, Business cards
• Promotional Items
• Follow QR print requirements/guidelines and test codes
6. What is Pinterest?
• 3rd most popular social network site
• Largest demographic: Women 25-34
• A Virtual Pinboard
• Allows users to pin, search, follow and
share photos, videos and ideas
• 70% of users are there for shopping
inspiration vs. 17% of Facebook users
7. Why use Pinterest?
• Surpassed 10 million users faster than any
other site
• A photo is worth 1,000 words: Share Photos
& Videos of Your Products, Services &
Customers
• Brand Awareness
• Attract Prospective Home Buyers as
Followers
• Contests & Giveaways
• Search Engine Optimization
10. Why Use Google+?
• Improve search engine rankings
• Google+ Integrates Google Local & Google
Places
• Google is adding a social layer to everything it
does
• Google+ has 150 million active monthly users
11. What to Post?
• Videos
• Photos
• News/
Updates
• Blog Posts
12. What is Foursquare?
• 2.5 billion check ins & 25
million users
• Share your check ins
• Get recommendations
• Get deals
• Offer specials
13. How to use Foursquare?
Set up your location(s) and
offer specials.
Examples:
• Free drink or appetizer
• 10% off auto repair service
• $15 off salon services
• 20% off t-shirt purchases
• Free ice cream
• $3 off admission
• Whatever you want. You decide
what’s best for your company.
15. What is Instagram?
“Instagram is a fun and quirky way to share your life with
friends through a series of pictures.”
100 million users (Sep. 2012)
16. Why use Instagram?
• Visuals are impactful
• Low-cost artistic photography
• Easy to use
• Facebook integration
• 40% of brands on Interbrand
Top 100 use Instagram
From: Taco Bell
Merry#Christmas
"Taco Bell. Live Más"
17. How could I use Instagram?
• Post photos
• Ask customers to post photos
• Launch a photo sharing contest
18. Tying it All Together: Keystone Custom Homes
Blog, Website, Facebook, Twitter, Google+, Pinterest
19. Did it work?
During the six week promotion:
• 26 coupons redeemed
• 67 Gross sales
• 35 Net sales
% change over same period in 2011:
• Gross sales up by 26.42%
• Net sales up by 59.09%
20. Questions?
Contact:
Carol Morgan
MIRM, CAPS, CSP
Marketing RELEVANCE
50 Shotgun Road
Cartersville, GA
770-383-3360 x20
carol@mrelevance.com
@AtlantaPR Thank You!
