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[object Object],[object Object]
Functionality chokes creativity Creativity skills functionality
In 90% of the cases  It is about  enthusiasm ,  and not about creativity.
3 conditions for creativity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rational Rational Incubation Wall ldea Creative process
About incubation… I am just a copier, an impostor.  I wait, I read magazines.  After a while my brain sends me a product… I am my brain’s publisher Philippe Starck
People use their brain economically - Blockade 1 ,[object Object],[object Object],[object Object],Driving on my automatic pilot Roads form  because we go them
What does the sign say?
Can you read this? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Patterns and creativity - Blockade 2 ,[object Object],[object Object],[object Object]
What do you see?
Creativity – Blockade 3 ,[object Object],free your mind
Dare to let go unblock Re-connect Re-imagine Rational analyses Original Solution
Order Chaos creativity Force to fit Creativity Techniques  From order to chaos and back to order -  Blockade 4
Creativity techniques ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6 skills for creative thinking ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And number 7: Humor! ,[object Object],[object Object]
Idea killers are strictly forbidden! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
5 agreements/rules ,[object Object],[object Object],[object Object],[object Object],[object Object]
The objective observation trap – Blockade 5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Name the colors not the words – Blockade 6 Yellow   Blue   Orange Black   Red   Green Purple   Yellow   Red Orange   Green   Black Blue  Red  Purple Green   Blue   Orange
Techniques are all about… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vers Geld Flower association and Chain association Fresh Young Naive No fear MSN Broke Peer  pressure Fresh Young Fridge Kitchen House Street
Creative process ,[object Object],[object Object],[object Object],[object Object]
1. Definition of the problem: challenging the definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ As soon as you have made a thought, laugh at it.”  Lao Tzu
An example of redefinition ,[object Object],[object Object],[object Object]
2. Idea Development: always start with a Purge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Idea Development: creative techniques to  explore  new and more remarkable options  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Idea Development: force to fit ,[object Object],[object Object],[object Object],[object Object]
Order Chaos creativity Force to fit Creativity Techniques  From order to chaos and back to order
More  Connect the dots with 4 straight lines
 
If we had a thick pencil, we could join the dots with just three lines.  Why stop at three lines? Why not take a very thick pencil and do the job with just one line?  Even with a thinner pencil, we could still make do with three lines by folding the paper so that the dots were closer to each other.  If we laid the paper on the ground, we could draw one very long line which encircles the Earth three times, joining one row of dots each time.  And if that sounds a bit far-fetched, we could do the same thing by rolling the paper into a cylinder.
Yet another solution is to fold the paper in three, so the rows of dots all line up, and fold it again and poke the pencil through!  In mathematical terms, parallel lines are sometimes considered to "join" at infinity, so here's a solution that uses just three lines!  This solution uses five lines, but the rules said we were only allowed four! In this case, we're questioning the assumption that we have to follow the rules! We could tear the paper in pieces and line the individual strips of dots up.  Or let somebody else draw that fourth line.  Tie two pencils together and use them to draw the lines.
Now you might say that some of these "solutions" are outlandish, unfair and not within the spirit of the problem. And you would be right. In many situations, it's just not practical to do things like circling the Earth with a red pen, or it's not allowed to do things like breaking the rules. In these situations, you might be forced to live with certain constraints and assumptions.  The point here is to encourage you to look for false assumptions and artificial constraints, and eliminate them.
2. Climbing - Discover your Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Climbing - Discover your Assumptions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],analogon original
2. Climbing - SCAMPER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2. Flying - MATEC or random word  ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. An example of MATEC Young Jumping School Study   Driving license Free Horse Books Money Accident Celebrate Grass Writer Rich Insurance Party Green Word Hilton Fee Cake Army PC Minibar Flat You can also use a dictionary to choose random words Problem: Keep our young customers happy
2. Flying - metaphors ,[object Object],[object Object],[object Object],[object Object],[object Object]
2. Flying - Visualize ,[object Object],[object Object],[object Object]
2.  Flying - destructive + reverse brainstorming ,[object Object],[object Object],Problem: How can we make a chainsaw more safe? Start destructive: how can we make it more risky,  how can we get more injuries
2. Silent techniques ,[object Object],[object Object],[object Object]
3 Idea Selection ,[object Object],[object Object]
3. Idea Selection: Stickering ,[object Object],[object Object],[object Object],[object Object],[object Object]
3. Idea selection:  Scoring
3. Scoring  Diamond Proof  On Wow On Core  Competence On Consumer On  Market  potential Off Competitor
3. Idea Selection: visualizing in a  Now/Wow/How-matrix Low High Easy Difficult Originality Feasablity NOW WOW HOW
Vers Geld 3. Idea selection: visualizing in a  Consultants matrix Low High Low High Criterium B   Criterium A  Feasability  Attractiveness  Customer Satisfaction  Profit Potential Risk Effort Feeling
3. Idea selection:  Score by heart Everybody chooses their favorite idea The most radical ideas can only be judged bij the heart because there is not enough information for the head
4 Idea enrichment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Why innovation ? Explosive growth in Information Technology and its appliances  Increasing number of competitors and more aggressive Financial markets are volatile  Critical customers with changing needs
Why Venturing ? Creativity is thinking up new things. Innovation is doing new things. Venturing is earning money with it all. Free translation to Theodore Levitt
[object Object],[object Object],[object Object],[object Object],[object Object],Lamps
Prisoner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barometer ,[object Object],[object Object],[object Object]
Inventions Bron: Business Week
Inventions Bron: Inventables
Trends from around…. Minipreneurs Curated  Consumption Massclusivity No  Frill  Chic Online Oxygen Infolust
Trends from around…. Branded    Brands Customer Made Innovative pop-up  brand spaces
De Thermometer        10.30 9.00 12.00 17.00
Vragen achter de hand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creatieve oefeningen achter de hand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crea plaatjes
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Creativity Workshop

  • 1.
  • 2. Functionality chokes creativity Creativity skills functionality
  • 3. In 90% of the cases It is about enthusiasm , and not about creativity.
  • 4.
  • 5. Rational Rational Incubation Wall ldea Creative process
  • 6. About incubation… I am just a copier, an impostor. I wait, I read magazines. After a while my brain sends me a product… I am my brain’s publisher Philippe Starck
  • 7.
  • 8. What does the sign say?
  • 9.
  • 10.
  • 11. What do you see?
  • 12.
  • 13. Dare to let go unblock Re-connect Re-imagine Rational analyses Original Solution
  • 14. Order Chaos creativity Force to fit Creativity Techniques From order to chaos and back to order - Blockade 4
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.  
  • 20.  
  • 21.
  • 22.
  • 23. Name the colors not the words – Blockade 6 Yellow Blue Orange Black Red Green Purple Yellow Red Orange Green Black Blue Red Purple Green Blue Orange
  • 24.
  • 25. Vers Geld Flower association and Chain association Fresh Young Naive No fear MSN Broke Peer pressure Fresh Young Fridge Kitchen House Street
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Order Chaos creativity Force to fit Creativity Techniques From order to chaos and back to order
  • 33. More Connect the dots with 4 straight lines
  • 34.  
  • 35. If we had a thick pencil, we could join the dots with just three lines. Why stop at three lines? Why not take a very thick pencil and do the job with just one line? Even with a thinner pencil, we could still make do with three lines by folding the paper so that the dots were closer to each other. If we laid the paper on the ground, we could draw one very long line which encircles the Earth three times, joining one row of dots each time. And if that sounds a bit far-fetched, we could do the same thing by rolling the paper into a cylinder.
  • 36. Yet another solution is to fold the paper in three, so the rows of dots all line up, and fold it again and poke the pencil through! In mathematical terms, parallel lines are sometimes considered to "join" at infinity, so here's a solution that uses just three lines! This solution uses five lines, but the rules said we were only allowed four! In this case, we're questioning the assumption that we have to follow the rules! We could tear the paper in pieces and line the individual strips of dots up. Or let somebody else draw that fourth line. Tie two pencils together and use them to draw the lines.
  • 37. Now you might say that some of these "solutions" are outlandish, unfair and not within the spirit of the problem. And you would be right. In many situations, it's just not practical to do things like circling the Earth with a red pen, or it's not allowed to do things like breaking the rules. In these situations, you might be forced to live with certain constraints and assumptions. The point here is to encourage you to look for false assumptions and artificial constraints, and eliminate them.
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  • 42. 2. An example of MATEC Young Jumping School Study Driving license Free Horse Books Money Accident Celebrate Grass Writer Rich Insurance Party Green Word Hilton Fee Cake Army PC Minibar Flat You can also use a dictionary to choose random words Problem: Keep our young customers happy
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  • 50. 3. Scoring Diamond Proof On Wow On Core Competence On Consumer On Market potential Off Competitor
  • 51. 3. Idea Selection: visualizing in a Now/Wow/How-matrix Low High Easy Difficult Originality Feasablity NOW WOW HOW
  • 52. Vers Geld 3. Idea selection: visualizing in a Consultants matrix Low High Low High Criterium B Criterium A Feasability Attractiveness Customer Satisfaction Profit Potential Risk Effort Feeling
  • 53. 3. Idea selection: Score by heart Everybody chooses their favorite idea The most radical ideas can only be judged bij the heart because there is not enough information for the head
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  • 56. Why innovation ? Explosive growth in Information Technology and its appliances Increasing number of competitors and more aggressive Financial markets are volatile Critical customers with changing needs
  • 57. Why Venturing ? Creativity is thinking up new things. Innovation is doing new things. Venturing is earning money with it all. Free translation to Theodore Levitt
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  • 63. Trends from around…. Minipreneurs Curated Consumption Massclusivity No Frill Chic Online Oxygen Infolust
  • 64. Trends from around…. Branded Brands Customer Made Innovative pop-up brand spaces
  • 65. De Thermometer    10.30 9.00 12.00 17.00
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