Becoming a Strategic Communications Rock Star provides a unique opportunity to unlock the challenges faced by communications professionals in establishing credibility, adding value and doing more with less. Through exercises, worksheets and tools, participants will gain a solid understanding of the unique value proposition of the communications function as they build their consultative skills as a communicator. Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

1. BECOMING A
STRATEGIC COMMUNICATIONS
ROCK STAR
Canadian Public Relations Society Webinar
February 19, 2014

4. top 3
challenges

5. communications
seen as
overhead

6. under recognition
of the value

7. ghettoization

10. 5 skills of a
communications
rock star

11. driving
1
alignment

12. adopt a strategic
2
state of mind

13. 3
outside-in
thinking

14. 4
connect
the dots

15. ask questions
5
that count

17. Client Management Complaint Box
People don’t talk to each other
Everyone thinks they’re a communicator
Approval gridlock
Stop-and-go orders
Short timelines
Inconsistent policies
People who can’t/won’t articulate what they want
Lack of direct access to decision-makers
Brought on board at the end, not the beginning

18. Breaking the Frustration Trap
• Meet audiences where they are
• Be prepared
• Manage expectations
• Add value
• Ask good questions

19. Unleash Your Inner Consultant
•Trust
•Alignment
•Credibility