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Building Email Blasts that Convert,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing,[object Object],chill@blizzardinternet.com,[object Object],(888) 840-5893,[object Object],Webinars to Make You  Better, Faster, Smarter & Richer!,[object Object],Sponsored by Mouse on House,[object Object],www.MouseOnHouse.com ,[object Object]
Your list must be clean, fresh, and 100% opt in. For tips on cleaning your list see ,[object Object],Buying lists will get you in trouble, don’t do it,[object Object],Offering an opt out keeps your list clean, and more targeted to those that want to hear from you.,[object Object],Have users re-confirm their interest once a year,[object Object],Without the List – It’s Pointless,[object Object],Even though users successfully unsubscribed 91% of the time during the test sessions, they often refrained from even trying to get off mailing lists that they no longer wanted to receive.…  ,[object Object],Whatever the reason, it’s clear that mailing list owners shouldn’t assume that all subscribers actually want to receive their newsletters. Many users might have simply neglected to unsubscribe.,[object Object],Nielsen Email Newsletter Usability Study,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
Avoid words like “Free”, “Win” “Won”“Limited Time Offer” “Deal” in your subject line,[object Object],Avoid repeated punctuation items like using both “!” and “$” in the subject line.,[object Object],Run your finished blast through a “grader” I like the one at Spamcheck.Sitesell.Com,[object Object],Avoid “from” email addresses like “mail@” and “sales@”,[object Object],Don’t send too often,[object Object],Outlook junk Email Filter Keyword List: http://ow.ly/1StoG,[object Object],Avoiding the Spam Trap,[object Object]
Reward them for signing up,[object Object],The opportunity to receive even 5% or 10% off their stay creates a desire to subscribe, stay subscribed, and can increase their loyalty to your brand,[object Object],Sweeten the Deal,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
Give subscribers an idea of how often they’ll receive an email,[object Object],Stick to that schedule,[object Object],Don’t send too often, your unsubscribers will increase in number and it can annoy users,[object Object],Monthly is good, with OCCASIONAL supplements to promote events or specials,[object Object],Promise and Deliver	,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
It’s a pick up line – if you don’t have a good one, you wont get a second chance,[object Object],Tease the deal – why should they open the email,[object Object],Character Limit – short and sweet,[object Object],Segment your list and test subject lines – what works better?,[object Object],Subject Lines that Entice	,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
Shorter is better,[object Object],Use graphics that entice and invite clickthroughs,[object Object],Make sure you use text AND graphics – heavy graphical content may get filtered by spam filters,[object Object],Keep your design simple – don’t distract,[object Object],Content that Converts,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
Navigation in E-Newsletters gives users the option to land on many pages of your site, some not necessarily designed to convert that email reader,[object Object],Consider one or two ways to click into your site, designed to land user on pages built especially to convert them – reflecting the deal, special or event,[object Object],To Navigate or Not to Navigate,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
Conversions happen when you’ve created the NEED to book with your E-newsletter,[object Object],Limited Time Only,[object Object],3-Days Left to Book,[object Object],Exclusive to our E-news subscribers for the next 15 days,[object Object],Create a Sense of Urgency,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
Lifestyle Campaigns,[object Object],Along with a sense of urgency, consider graphics that help the reader “see yourself here”,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
The Conversion Funnel,[object Object],Not every reader or click will convert, so keeping the path to conversion simple, you’re more likely to get people into your booking process easily and successfully.,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
The Ultimate Path to a Customer,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]
Upcoming Blizzard Webinars,[object Object],Email Marketing Basics: Segmentation and Targeting Your Email ListsTuesday, June 8th, 11 AM MDTLearn how to segment and target your email lists for better conversion rates.,[object Object],How to Use Google Webmaster Tools for Better Google ResultsThursday, June 17th, 11 AM MDTGoogle Webmaster Tools provide important insights into how Google perceives your website. Learn how to interpret the data to get better results.  Especially focused on CXO’s who want to make sure their marketing team is taking care of business.,[object Object],Google Tools Survey: Google Accounts, Google Reader, Google Local Business Listing and Google SidewikiTuesday, June 22nd, 11 AM MDTLearn about some of the top tools Google makes available to businesses who want to succeed online. Sponsored by Ascent Processing,[object Object],Register Online at Newsletter.BlizzardInternet.com/Webinars/,[object Object],Carrie Hill,[object Object],Blizzard Internet Marketing, Inc.,[object Object],888-840-5893,[object Object],chill@blizzardinternet.com,[object Object]

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Building email blasts that convert

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