Schema, Semantic Search & Rich Snippets - Pubcon 2014
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Carrie Hill's presentation from Pubcon 2014 on Semantic Search, Rich Snippets and Schema Markup
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Schema, Semantic Search & Rich Snippets - Pubcon 2014
- 1. Semantic Web, Knowledge Graph & Other Changes to SERPS Carrie Hill Co-Founder IgnitorDigital.com @CarrieHill info@ignitordigital.com Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 2. Schema is a Vocabulary – Not the ONLY vocabulary – Easy to Implement & Understand – Accepted where it counts to small business • Google, Bing, Pinterest, etc. Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 3. Take the Actions that Matter What affects the Knowledge Graph? What Makes your Listings Stand out from YOUR crowd? What attracts/assures your audience/customer? Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 4. Take the Actions that Matter What affects the Knowledge Graph? Think Like your Customer – Then Mark it up What do you do? Schema.org/Dentist Where are you located? Schema.org/PostalAddress How do I contact you? Schema.org/telephone What are your reviews? Schema.org/review Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 5. Take the Actions that Matter What do you do Where are you located What is your phone number? Do your Customers like you? Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 6. Take the Actions that Matter What Makes Your Search Engine Result Stand Out? What Attracts your Customers? Great Reviews – sometimes, but rarely in the Google SERPS. Does show in the Knowledge graph Upcoming Events – Great snippet that shows up in the results Videos – Occasionally video markup will result in a rich snippet, but not as often as in the past Recipes – Still do VERY well in SERPS – and other sites. Pinterest for example. Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 7. Weird? Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 8. Speaking of Actions Site Search in SERPS rolled out in Early September Pros: Fairly Easy for a Novice to Configure Forces more sites to add site search, which they should already have. Allows you to refine your potential customer’s query right in Google Your Competitors might not be doing it Cons: Your competitors are already doing it More Info on Configuring this on your website: http://goo.gl/UBkso4 Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 9. ……And More Actions Actions Markup Introduced in April of 2014 RSVP within Email, Open link in an App, Listen to Music Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 10. My Schema/Rich Snippet Wish List Business Service Area – Yes please! Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 11. My Schema/Rich Snippet Wish List Projects – Business Events? Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
- 12. Thanks Questions? Comments? I’d love to connect – find me on: Facebook.com/carrie.hill1 Twitter.com/CarrieHill Google+ = +Carrie.Hill1@gmail.com Info@ignitordigital.com Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
Notes de l'éditeur
- Before Aug 14 listen now was NOT ad based – now you cannot find “listen now” without the ads.