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AMA Nashville: Social Media Strategy Presentation by Carrie Barrett

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Carrie Barrett
Carrie Barrett

How to create a social media strategy that stands the test of time.

Marketing
1  sur  39
Carrie Barrett Carrie Elizabeth Consulting
ANALYTICS
Social Media Baseline 1. What are my current metrics? 2. What are my current goals for social media? 3. What are my current KPIs?
What is my current State of the Union? 1. Look at GA or website analytics tool: – Social Media Referrals – Conversions and Social Media Conversions 2. Social Media Channel Metrics – Leverage tools like Hootsuite or Sprout Social to gain further channel-specific insights
Social Media Referrals
Overall Conversions
Social Media Conversions
Social Media Channel Insights
Analytics + Insights = GOALS Create your goals and Key Performance Indicators (KPIs) by: – Understanding the data – Organizing the data – Acting on the data
AUDIENCE INSIGHTS
General Social Media Usage
Website User Demographics
Social Media User Demographics
Social Media User Demographics
Social Media User Demographics
Social Media User Demographics
CONTENT BUCKETS We have a handle on our analytics… ✓ We know who our audience is, and who we’d like for them to be… ✓ Now, we chat content…
Available Buckets PR / CUSTOMER SERVICE MARKETING / EVENTS COMPETITORS
Public Relations • What campaigns are they running? • What outreach is currently taking place? • What charity or goodwill campaigns are coming up? • What media lists can we leverage for social campaigns?
Customer Service • What are top FAQs? • How can we articulate these into content pieces? • What are top successes and challenges our customers face?
Marketing • What does the overall editorial calendar look like? • What are the over-arching marketing team goals? • What resources are available to me?
Events • What events are on our team radar? • What sponsorships or partnerships does that include? • How is social incorporated into the event briefs and contracts?
Competitors • How is our competition leveraging social media? • What themes/topics do they cover? • What does their SWOT analysis look like? • What does OUR SWOT analysis look like?
CONTENT MANAGEMENT
CONTENT MANAGEMENT
Schedule / Categorize
Monitor
Engage
INDUSTRY ALIGNMENT
How do you consume media and stay relevant? • Industry Publications • Social Media (personally) • Google Alerts with keywords • RSS feed • Follow Thought Leaders • Join industry groups…
REPORTING
Thank you! Stay in touch: Carrie@CarrieElizabeth.com or @MsCarrieEliz

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AMA Nashville: Social Media Strategy Presentation by Carrie Barrett

Notes de l'éditeur

  1. Welcome / Intro / About Me
  2. What is your social media pain point? Go around the room…
  3. Today we are going to use this as our main framework for how to build a social media strategy that lasts.
  4. How do you know what the heck you did and whether or not it worked?
  5. First, it is important to start with a baseline report.