The truth is, your customers love deals. But you need to ensure you eliminate all the marketing fluff in between and hit the nail right on its head. Mobile discount coupons enable you to do just that and improve your bottom line. So, stop contemplating and get out there – your customers are waiting for an awesome discount offer.

1. Mobile discount coupons augment marketing campaigns
Everyone's mobile, and so are you. You spend significant time and money building a
mobile site, expecting to see sales skyrocket. Days go by but nothing much happens. You
sit with your marketing team to brainstorm and identify the reasons behind your
campaign's less than optimal performance. Don't be disappointed as you are not the only
one. And not being alone is one of the primary reasons things didn't turn out favorably.
A mobile site is an important extension of your e-commerce store but with thousands
jumping onto the mobile bandwagon, how do you ensure you reach out to your audience?
If you have a terrific deal for your potential customers, simply promoting it on your site isn't
going to be enough because thousands of sites are doing the same. You not only need to
make your media-scattered audience aware about your offer but also compel them to act
upon it with minimum effort and cost. This is where mobile discount coupons come to the
rescue.
Reach out to your customers when the time's right
Using a mobile deals and discounts platform, you can push your offers to buyers right
where they buy. Sounds incredible, doesn't it? It's no secret that smartphone owners
spend majority of their time on apps, so it makes sense to have a retail app that goes
wherever they go and notifies them about a discount offer when they are inside a store.
Mobile Coupons are one of the most effective marketing tools available today and the
growth of smartphones only makes things better for you.
Ideally, you should invest in an app that can boost your mobile site's effectiveness, not
take away anything from it, and work together towards the common goal.
Mobile Coupons work due to their ability to utilize the phone's features to your advantage.
As mentioned above, with GPS, you can push notifications right when buyers are most
likely to make a purchase: this increases your chances of converting intent to sale. Buyers

2. can use the camera app to scan QR codes on shelves, counters, product labels or
elsewhere around the store for getting more information. Similarly, coupons use a mobile
device's contacts and calendar functionalities to send out deals more effectively.
What's wrong with most marketing campaigns?
Consider the odds you need to beat to make your brand visible to those who matter. First,
there is competition – your potential customer is being bombarded with hundreds of
marketing messages each day – and you have to get him/her to read past the headline.
Second, you have to deal with buyers who want instant need fulfillment – unless you give
them what they want, they will drop you like a bad habit and go elsewhere faster than you
can say “what happened?”
Most marketing campaigns fall flat on their faces because they overgeneralize, and this is
the third obstacle in your path. Mass mailings can only take you so far with their one-sizefits-all philosophy. But you can't go wrong with mobile discount coupons as they help target
the right audience based on demographics such as age, income, location, gender and
marital status. This kind of profiling helps you to push offers based on your target group's
needs and preferences and not randomly to whoever is in your database.