1. Robot that Organizes Room Casey Kellogg
FA 102a, Research and Brand Development

2. Robot that Organizes Room Casey Kellogg
Assignment One: Research
“Getting hallucinating robots to arrange your
room for you”
http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you

3. Robot that Organizes Room Casey Kellogg
Assignment One: Research
• “They’ve taught robots where in a room you
might stand, sit, or work, and to place objects
by “hallucinating” imaginary people”
http://english.peopledaily.com.cn/200704/25/images/robot1.jpg

4. Robot that Organizes Room Casey Kellogg
Assignment One: Research
• Researchers found “the best results came
from combining human context with object-to-
object relationships”
http://www.kurzweilai.net/getting-hallucinating-robots-to-arrange-your-room-for-you

5. Robot that Organizes Room Casey Kellogg
Assignment One: Research
• “Robots are envisioned to assist people
with a wide range of activities such as
domestic chores and much more”
http://rstb.royalsocietypublishing.org/content/364/1535/3527.full

6. Robot that Organizes Room Casey Kellogg
Assignment One: Description of Future Product or
Service
“Robot capable of assisting humans”

7. Robot that Organizes Room Casey Kellogg
Assignment Two: Naming Process
Selected words from original post:
personal, assist, technical, robotics
Generated name possibilities:
RoboTECH (combines technical and robotics)
Bot Assister (combination of robot and assist)
Selected Name:
RoboTECH
Justification:
Allows the purpose of the product to be revealed
without spelling it out. It is creative and triggers
curiosity of product.

8. Robot that Organizes Room Casey Kellogg
Assignment Two: Brand Character Diagram
Language/Persona Tone
Helpful Direct
Fun Personal
Smart Technical
Organized Analytical
RoboTECH
Language Purpose
Robotics Enable
Complex Assist
Efficient Engage
Accurate Simplify

9. Robot that Organizes Room Casey Kellogg
Assignment Three: Logotype Research, Word From
Diagram
SIMPLICITY

10. Robot that Organizes Room Casey Kellogg
Assignment Three: Logotype Research
http://www.globalinternships.se/wp-
content/uploads/2012/10/ikea-logo.jpg
http://0.tqn.com/d/skateboard/1/0/d/W/
vans_logo_large.jpg
http://www.scheffelshideawaycampgroun
d.com/images/facebook%20logo.jpg

11. Robot that Organizes Room Casey Kellogg
Assignment Three: Finished Logotype
RT

12. Robot that Organizes Room Casey Kellogg
Assignment Four: Social Media Branding, Research
NIKE+
http://www.facebook.com/nike
Patagonia
http://www.facebook.com/PATAGONIA
Jeep
http://www.facebook.com/jeep?fref=ts

13. Robot that Organizes Room Casey Kellogg
Assignment Four: Social Media Branding, Creating
Community
• Through word of mouth, texting and using
interactive posts on my facebook page,
RoboTECH was able to gain likes and comments.

14. Robot that Organizes Room Casey Kellogg
Assignment Four: Social Media Branding, Facebook
Pages

15. Robot that Organizes Room Casey Kellogg
Assignment Four: Social Media Branding, Facebook
Pages

16. Robot that Organizes Room Casey Kellogg
Assignment Four: Social Media Branding, Facebook
Pages

17. Robot that Organizes Room Casey Kellogg
Assignment Five: Webpage layout Research for
Wireframes
http://www.bedbathandbeyond.com/default.asp?

18. Robot that Organizes Room Casey Kellogg
Assignment Five: Webpage Layout Research for
Wireframes
http://www.staples.com/

19. Robot that Organizes Room Casey Kellogg
Assignment Five: Wireframe
Logotype
Social Media Links {
Description
About Shop FAQ’s Testimonials News
Photo with tagline text

20. Robot that Organizes Room Casey Kellogg
Assignment Five: Tagline Research
• Allstate “Are you in good hands”
http://www.allstate.com/
• Bounty “The quicker picker-upper”
http://en.wikipedia.org/wiki/Bounty_(brand)
• Kay “Every kiss begins with Kay”
http://www.kay.com/en/kaystore
• Mountain dew “Do the dew”
http://www.taglineguru.com/sloganlist.html
• Dunkin Donuts “America runs on Dunkin”
http://www.dunkindonuts.com/dunkindonuts/en.html

21. Robot that Organizes Room Casey Kellogg
Assignment Five: Homepage Visual Design in a
Browser
https://projects.invisionapp.com/share/VXB2V3DA

22. Robot that Organizes Room Casey Kellogg
Assignment Five: Lower Level Visual Design in a
Browser
https://projects.invisionapp.com/share/ATB2YC5J

23. Robot that Organizes Room Casey Kellogg
Assignment Five: Linked Prototype URL
• https://projects.invisionapp.com/console/4621691