With search plus your world and google+ taking over results, it's important you are connecting with those that matter. Learn a bit how Grasshopper is getting people to talk about us.

1. Subsidizing Your
Search
@casieg
Online Marketing Manager
Grasshopper.com

2. Local
Images
Video
Google+

3. Who is Grasshopper?
• Virtual phone system
• Big competitors with lots of $$$
• Generic brand name
We must think
outside of the box
@casieg

4. Get people to talk…
Create for your market, not your product
Give your customers something to talk about
Make new friends
@casieg

5. The most frequently used word
in conversations is “I”
@casieg

6. Be Your Audience
You already know who they are, now learn:
Where
What They What They
They Hang
Like Talk About
Out
People don’t love brands, they love what
brands do for them.
@casieg

7. Be Your Audience
Entrepreneurs can change the world Sh#t Entrepreneurs Say
The New Dork: Entrepreneur State of Mind
0 Mentions of Virtual Phone
@casieg

8. @casieg

9. @casieg

10. Where to begin…
Do your research
Create something they want
Tell them about it
@casieg

11. Give your customers
something to talk
about.

12. Tactics
Handwritten Notes Starbucks Gift Cards Dinner with Founders
Get Customers Books Candy
Press
@casieg

14. Don’t be random
Identify Identify Identify
customers with customers likely customers you
social influence to share already have a
relationship with
You can’t force people to share, but you
can help your chances.
@casieg

15. You’ll never know unless you ask
Ask for feedback
Ask questions about them
Ask for reviews
Ask to connect
Read me: http://www.problogger.net/archives/2008/07/17/youll-never-know-unless-you-ask/
@casieg

16. Make New Friends
@casieg

17. @casieg

18. Find people who Locate the right Go in with an
target the same person idea in mind
market
@casieg

19. @casieg

20. Thank You!
casieg@gmail.com
@casieg