Casie Gillette's ad:tech San Francisco 2013 presentation "Social Media: Integrating Paid, Owned, Earned".

1. Social Media: Integrating
Paid-Earned-Owned
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2. Casie Gillette • @casieg • #adtechsf

3. • Brand Association
• Keyword Searches
• Earned Media & Links
Goals
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4. Audience
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5. Keywords
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6. Assets
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7. Profile Searches
Content Strategy
#AgChat
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8. Interests
Location Targeting
Photo Therapy
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9. Total Searches
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10. Links
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11. Brand Searches
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12. • Use Keyword Data
• Content by Channel
• Create Target Lists
• Get Indexed Faster
Takeaways
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