7.pdf This presentation captures many uses and the significance of the number...
Deli De Luca Catch The Eye Brandmeeting 10 09
1.
2. ! CatchTheEye AS is a Norwegian based Media Company providing and selling
access to consumers through screens and mobile phones. We specialise in
developing and implementing Retail advertising strategies and concepts
through the use of digital media.
! Currently our Networks reaches 25% of the Norwegian population on weekly
basis.
! We are positioning Digital Out of Home Media (DOOH) as a new Media
Category, to offer national and local Brand owners access to advertise within
a Retail environment.
! The company was established in February 2008. The company is owned by
two public companies www.vizrt.com and www.havila.no, some private
equity as well as the management team.
9. We make it easy – a one stop shop for
response!
10. "We had never imagined that hundreds of
people would buy milk flavoured with peanut
in Deli stores every day!"!
Knut Ludvigsen
Director – TINE.no
”Nearly 1 000 new customers visit us every
day eqvivalent to 5% av all our customers.
Theu show up to redeem iPhone coupons.
They are happy – and we are happy!!
Terje Bergh
Director – Deli
”We signed in 3000 new customers as a
result of placing Ads at screens in
CatchTheEye networks.”!
Idar Vollvik
Entrepeneur
12. CatchTheEye provide access and opportunity
Before campaigns
atchTheEye creating content for screens
C
and mobile
atchTheEye stock SMS set-up and mobile
C
applications, eg wap and mobile coupons
When campaigning
atchTheEye publish content to the screen
C
with your mobile as a search and response
channel
Follow up´s
eporting of up-and downloads from
R
mobile eg waptrafikk and downloaded
coupons
