A mobile-commerce technology designed to handle 1-click payments via mobile and web worldwide http://bit.ly/KJQhY5 - To run a truly m-commerce service with a partner/customer strategy - To run QR-codes technology for instant purchase when reading Ads & Editorial stuff as well as a SMS service as a return path from watching TV or listening to Radio

1. Picture 1 - the original idea and technology
I.Technology
Descrip2on
Mobile
1-­‐click
Pla:orm
A
mobile-­‐commerce
technology
designed
to
handle
1-­‐click
payments
via
mobile
and
web
worldwide.
It´s
been
in
opera<ons
in
Norway
for
1
year,
and
is
proven
(tele2.oohgle.no).
There
are
basically
two
main
func<onali<es
for
commercial
purposes:
a) To
run
a
truly
m-­‐commerce
service
with
a
partner/customer
strategy
a) To
run
QR-­‐codes
technology
for
instant
purchase
when
reading
Ads
&
Editorial
stuff
as
well
as
a
SMS
service
as
a
return
path
from
watching
TV
or
listening
to
Radio
A.The
pla:orm
consists
of
4
–four-­‐
layers;
1.Web
and
mail
based
solu2on
2.Mobile
solu2on
for
markets
with
HIGH
smart-­‐
phone
penetra2on
3.Mobile
solu2on
for
markets
with
LOW
smart-­‐phone
penetra2on
4.Mobile
solu2on
for
Apps
/
Tablets

2. Picture
2
-­‐
technology
overview
B.Quick
Wins
1.Get
access
to
a
truly
mobile
and
proven
technology
2.Op2onal
-­‐
To
secure
a
highly
mo2vated
team
to
carry
on
development
and
opera2ons
in
exis2ng
and
new
markets
assumed
an
industrial
partner
and/or
capital
a)Tor
Olav
Haugen
(CEO)
-­‐
Strategy,
8
to
10
specific
commercial
ac@vi@es
in
Asia,
the
Middle
East
North
Africa,
La@n
America
and
USA
b)Jon
Marius
Bastøe
(COO)
-­‐
technology,
opera@ons
and
strategy
c)Nikolai
Rønningen
(CTO)
-­‐
Project
leader
technology
developments
3.Op2onal
-­‐
Distribu2on
and
to
Win
new
markets
a)Solely
as
an
daily
deal
provider
within
the
Middle
East,
Asia,
Russia
and
South
of
Sahara
markets
with
a
partner
model
and
mobile
technology
b)To
explore
alterna@ve
use
of
technology
as
described
above
II.Easy
Scalable
To
New
Markets
This
is
a
brief
overview
of
tasks
and
requirements
in
order
to
act
as
a
daily
deal
provider
technically
with
partners
in
new
territories.
Es<mated
<meline
to
be
fully
up
and
running
is
12
weeks,
but
can
be
Page 2

3. shortened
down
with
dedicated
resources,
as
well
as
access
and
availability
of
the
right
partners.
By
experience
geSng
legal
structures
i.e.
with
banks
is
<me
consuming
and
delays
will
affect
the
<meline.
A.Structural
Changes
Due
To
Legal
Input
Iden<fy
legal
issues
that
will
affect
processes
of
the
overall
concept
from
how
the
business
currently
in
being
conducted
within
EU.
Adjustments
mill
be
made
accordingly
to
meet
local
requirements
such
as;
regula<ons
to
publish
E-­‐mail/SMS
to
end
users,
SMS
dialogue,
mobile
payment,
user
informa<on
storage,
regret
rights,
giW
card/voucher
regula<ons,
e-­‐commerce
guidelines,
accountant
issues
etc.
B.Transla2on
Of
Technology
Pla:orm
and
Procedures
• Front
end
• Back
end
• Deal
Flow
and
dialogue
C.Adapt
Design
To
Local
Market
and
CatchTheEye
Partner
• Web
• E-­‐mail
• Mobile
landing
page
–
WAP
• Mobile
landing
page
–
Smart
Phone
• App
–
Android
(op<onal)
• App
–
iPhone
(op<onal)
D.Partner
Integra2on/API
• Mobile
partner
(i.e.
sending
SMS,
opt-­‐in
and
opt-­‐out,
telephone
and
SMS
valida<on,
mobile
landing
pages
and
WAP)
• E-­‐mail
partner
(for
sending
bulk
e-­‐mail
messages)
• Payment
provider
• Clearing
(bank)
and
3D
secure
(or
similar)
• Hos<ng
provider
(experience
with
large
scalable
solu<ons)
• Valida<on
(i.e.
POS
system
providers
etc)
• Billing
/
Accountant
E.Local
Adapta2ons
• One
click
payment
• SMS/mobile
payment
• SMS
dialogue
(mobile
coupon
with
QR
codes)
• App
integra<on
• Sta<s<cs/reports
and
search
func<ons
Page 3

4. III.Conceptual
Illustra2ons
Picture
3
-­‐
turning
paper
ads
into
transac<ons
Picture
4
-­‐
1-­‐click
payment
when
responding
to
Radio
Ads
Page 4

5. Picture
5
-­‐
1-­‐click
payment
when
responding
to
TV
Ads
Picture
6
-­‐
Generic
Deals
and
Loyalty
concepts
Page 5