The document discusses new approaches to marketing and consumer engagement in the digital age. It advocates focusing on building communities around brands rather than just selling products. Other topics covered include viral and consumer-driven marketing, using mobile and social media to interact directly with customers, and creating relevant digital experiences and applications.

1. Trender CatchTheEye (c) 2010
NORDMA 5. mai 2010
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2. Trender
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3. Trender (c) CatchTheEye 2010
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4. Nye medier er ikke en
markedsstrategi
Hvordan du planlegger å
plassere meg inn i din
historie og ditt brand er...
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5. Forbrukerdrevet
Viral Markedsføring
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6. Trender (c) CatchTheEye 2010
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7. Selger Communitiet - ikke
produktet
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8. Trender (c) CatchTheEye 2010
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9. Trender (c) CatchTheEye 2010
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10. Trender (c) CatchTheEye 2010
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11. Merverdi og crossbranding
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12. Wednesday, May 5, 2010

13. Innsyn hele veien
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14. Wednesday, May 5, 2010

15. Forbrukerutviklet og
forbukerprodusert markedsføring
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16. Wednesday, May 5, 2010

17. Wednesday, May 5, 2010

18. Ikke massekom, men 1-1
Wednesday, May 5, 2010

19. Skjermer i retail og mobil
Alle med mobil kan delta ved å sende “2222” og motta kupong
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20. GUL
L
CatchTheEye.no
Retailprisen 2009
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21. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

22. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

23. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

24. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

25. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

26. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

27. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

28. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

29. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

30. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

31. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

32. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

33. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

34. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

35. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

36. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

37. GUL
L
CatchTheEye.no
Retailprisen 2009
1-1
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

38. GUL
L
CatchTheEye.no
Retailprisen 2009
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

39. GUL
L
CatchTheEye.no
Retailprisen 2009
7 %
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

40. GUL
L
CatchTheEye.no
Retailprisen 2009
10%
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

41. GUL
L
CatchTheEye.no
Retailprisen 2009
30 %
© 2010 CatchTheEye. All rights reserved
Wednesday, May 5, 2010

42. GUL
L
CatchTheEye.no
Retailprisen 2009
120,000
© 2010 CatchTheEye. All rights reserved
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43. Enkelhet
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44. Hvordan påvirker dette
din historie til din kunde?
Hva er deres plan?
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45. #1
Digital og mobil kundeklubb
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46. #2
Opplevelse, engasjement og
to-veis kommunikasjon
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47. #3
Apps, Apps, Apps og iPad
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48. Fra massekommunikasjon til viral
digital 1-1 kommunikasjon
• Relevans (hvorfor og hva)
• Sted (hvor)
• Tid (hvordan)
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49. “I am at seat 2A...”
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50. "If we don´t create the
product that kills us,
someone else will"
@GuyKawasaki
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51. twitter.com/CatchTorOlav
facebook.com/CatchTorOlav
gowalla.com/CatchTorOlav
no.linkedin.com/in/torolav
flickr.com/people/CatchTorOlav/
CatchTorOlav.wordpress.com/
formspring.me/CatchTorOlav/
slideshare.net/CatchTorOlav
digg.com/users/catchtorolav
+47 99 22 92 90
Wednesday, May 5, 2010