A step-by-step guide to creating a dynamic profile, building 1st degree connections, and mining 2nd degree connections on LinkedIn. Pointers on how to use the power of your employee's connections to prospect for new customers and maintain your existing customer base.

2. Creating a profile

3. Choosing from ALL available features

4. Using LinkedIn Applications

5. Getting actively involved

6. Understanding your Network Statistics

7. Building a network

8. Power searching by companies

9. Mining 2nd degree connections

10. Asking for introductions

11. Managing contactsPresented By: Catherine Sherwood: Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada. LinkedIn: Active Business Networking Tool

12. Look, Listen, and then Talk: Twitter: Social Media Prospecting Tool LinkedIn is just one part of your Social Media Ecosystem, but you will find many of your customers, prospects, employees, partners – and your competition – there. A good Social Media Assessment will let you know where and how to get engaged.

14. Many employees are already active in the social media; others can be trained

16. About half of the members are from outside the U.S.

17. A new member joins LinkedIn approximately every second

18. Executives from all Fortune 500 companies are LinkedIn membersLinkedIn: Active Business Networking Tool Source: LinkedIn, November 4, 2009

19. Exponential Networking Capabilities: LinkedIn: Active Business Networking Tool If Willie Loman could have turned 189 relationships into 57,500+ connections, his son would have been proud of him.

20. First things first… LinkedIn: Active Business Networking Tool Fully optimize profiles Build a network Leverage your network Image adapted from Intersection Marketing’s Visual Marketing collection

23. Strong, resume-style overview of capabilities

24. Specialties

25. Shows areas of expertise

26. Experience

42. Check out the ANSWERS section and help out other LinkedIn members

43. RECOMMEND former co-workers and business colleagues.

44. Use UPDATES to give information, not just promote.LinkedIn: Active Business Networking Tool

46. On average, each of my 189 connections is worth 305 potential introductions!My connections are doing the work for me.

47. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network | Network Statistics: Regional Access Top locations in your network: Industry Access Top industries in your network:

48. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network |Personal Contacts: Make sure that you have connected to all of your offline contacts by importing your email contact list

49. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network | Customer Contacts: Enter a specific company to find your customers.

50. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network | Customer Contacts: Once you select a company, you will see Current Employees. Click on See more> to view the full list Online Resources Then go through all 871 employees to connect to those that you interface with.

51. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network | Customer Contacts: If you find someone you should be connected with, you shouldn’t need an introduction Select “We’ve done business together” and select the company from your dropdown list.

52. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network | Customer Contacts: Relationship managers may also want to reach out to new hires… ..and congratulate recent promotions and changes.

53. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network | Prospecting: For prospecting, enter a company name …or Browse by Industry

55. Narrowed search to only those people with whom there are 1st and 2nd degree connections: Increased likelihood of getting a referral.

59. This is how you turn 189 connections in to 57,500 contacts!I am starting with Duff Bailey. He has already been active in promoting me. I want to look at the 434 connections that we don’t already have in common.

60. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network | Asking for an Introduction: I found Dean Banfield – Duff and worked with him at previous employer I don’t need an introduction, I can just add Dean to my network on my own.

61. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network | Asking for an Introduction: This woman who is an Information Architect at JP Morgan Chase looks interesting… …I’ll ask Duff to introduce us.

62. LinkedIn: Active Business Networking Tool LinkedIn | Building a Network | Asking for an Introduction: It turns out that both Duff and Ken are connected to her. I know Duff better, so I’ll ask him for the introduction… …but it looks like Ken recently worked with her at JP Morgan Chase, so I will mention this connection in my message to Peppy.

64. Consulting offer

65. New venture

66. Job inquiry

67. Expertise request

68. Business deal

69. Reference request

70. Get back in touchThe Category that is selected could, but doesn’t have to match up with what the kind of contacts a person is interested in receiving This note will only be seen by your contact.

71. LinkedIn: Active Business Networking Tool LinkedIn | Maintaining a Network | Tools: Once you have mined your connections, you will want to keep on top of any new connections they have added. If you are not using a contact management system, you can use the LinkedIn’s Profile Organizer.

74. LinkedIn Groups

75. Personal Profiles (for financial services companies)Social Media Governance: 100+ examples of social media policies (US) Laurel Papworth:40 examples of social media policies (US / AU)

77. Stewart Alsop is a partner at Alsop-Louie. Check out their unusual and agile investment company at www.alsop-louie.com

78. Trevor Loyheads the successful Flywheel Ventures VC firm. Check out their portfolio companies at www.flywheelventures.com

79. Duff Bailey works at Actionable Strategies, a global strategies consulting firm based in New York City with correspondent office in China, Romania and Saudi Arabia (www.actionablestrategies.com)

81. http://www.flickr.com/photos/intersectionconsulting/sets/

82. Social Media Governance (100+ social media policy examples)

83. http://socialmediagovernance.com/policies.php

84. Laurel Papworth – Australian blogger with links to 40 US / AU social media policies