Some case examples of using the NCP Model of measuring social capital. Network + Contributions + Participation

2. Gaming SoftwareCatherine Sherwood: Social Media Consultant with 20+ years of marketing and product strategy experience. Serving US & Canada. NCP Model – Case Examples

3. NCP Model – Case Examples NCP Model – Case Examples

4. Economic Development Consortium: NCP Model – Case Examples Consortium of small business loan associations, venture capital groups and government economic development organizations trying to draw in participation from small and start-up businesses. Social Media Ecosystem Partners Authors (website, email, newspaper) Consortium Member Organizations Marketing Agent Customers Small / Start-Up Businesses Sponsored Group 3 Targeted Groups Fan Page Online Articles Weekly Newsletter Account

7. Network = # of Fans

8. Contribution = (Marketing Agent only)

9. Participation = # Commenters

10. Set goals for frequency of comments

11. Needed to encourage key employees of consortium to use LinkedIn to build connections for their organizations.

13. Contribution = # Retweets

14. Participation = # Direct Messages

17. Contribution = (Company Only)

18. Participation = # Commenters on Company Blog + # Commenters to any entries by Company on other blogs and forums

19. Network = # of Fans

20. Contribution = # Fans who post on Wall

21. Participation = # Commenters

22. Set goals for frequency of comments

23. Created “Events” for gamer meet-ups that Company attended.

24. Social Media Assessment identified blogs and forum for participation. Set up RSS feeds to monitor blogs.

25. Set goals for frequency of posts on Company Blog NCP Model – Case Examples

27. Contribution = # fan videos

28. Participation = # people commenting on Company and fan videos

29. Network = # of Followers

30. Contribution = # Retweets

31. Participation= # Direct Messages

32. Set goals for frequency of tweets