1. Social Media for
Recruiters
Catherine Kohnen

2. Why should recruiters use
social media ?

3. • Poor ROI of job boards
• Nearly everyone can be found on a social
network
• Social networks: a cheap recruitment tool

4. Poor ROI of job boards

5. Job boards

6. Job boards
• Expensive
• Fluctuating effectiveness
• Only reach active candidates

7. Nearly everyone can be found
on a social network

8. Social network population
• Social networking sites reach 82 % of the
world's online population
• Nearly 1 in every 5 minutes spent online is
now spent on social networking sites
• Active AND Passive candidates can be
found

9. Social networks: a cheap
recruitment tool

10. Cost study
• Free subscription
• Free job posting
• Tailored and effective pricing solutions

11. What you need to know

12. What you need to now
• How to identify which social networking
tools are good for me ?
• How to define a global strategy for social
networks within my company ?
• What is the best way to approach effective
candidates ?
• Should we go into paid advertisement?

13. Advanced : Headhunting with
social media

14. • Build a real headhunter network in a short
time
• Maximize boolean tools searches
• Learn how to combine the new tools with
the old good direct approaches techniques