Establishing Data Governance within your organization manages risk, increases data quality and reduces the cost of operation

1. Understanding Nonprofit
Data Governance
The Power of Data – Trust It

2. “Building a sound governance model ensures marketing is on that
right track to building data-driven brand growth - and protecting
consumer trust.”
- The Direct Marketing Association

3. Data Governance Best Practices Ensure
1. Data Availability
Is your data accessible and current when it’s needed?
2. Data Usability
Can your data be used to makes sound decisions?
3. Data Integrity
Is your data trusted?
4. Data Stewardship
Are you following privacy & compliance requirements?

4. People
TechnologyProcess

5. People
Authority
Accountability
Roles
Cultural Attitude
Collaboration
Policy
Information Flow
Management
Data Policy
Management
Issue Resolution
Communication
Technology
Data Quality
Management
Compliance
Monitoring
Data Business
Rules
Process
Management
Data Governance Components

6. A Successful Data Governance Team
Must have strong support from executive leadership, the participation
of IT, data owners and data users.
The team should include a small static core integrating additional input
as required.

7. Data Governance Policy
Policies are a guide to decisions and achieve rational outcomes
Policy Examples:
Data shall be collected in a lawful and appropriate manner in accordance with the requirements of applicable
legislation
Development Data includes personal data, demographic data, income and giving data
The Organization owns the data, but a specific person in the form of a Data Steward will be designated with the
ultimate responsibility to define how the data is managed

8. Data Governance Technology
Data Governance in Action
• The use and management of data is defined
• Business policies for data model, data quality, security, lifecycle
management are integrated with user interactions
• Data Governance policies drive the behavior of systems when
possible
• Data is monitored and issues are addressed proactively before
negatively impacting the business

9. Getting Started
Assemble the Core
Team
Define Measureable
Data Governance
Objectives
Define Roadmap
and Timeline

10. Managing the Data Governance Process
Identify Goals
Team Meetings
Policy
Development
Strategy
Implementation
Progress
Evaluation
Progress
Communication

11. ”Marketing Data Governance is an ongoing process and should
be ever-changing as companies innovate and add new data
capabilities, new data, new devices, new services, and launch
new brands.”
- Peg Kuman, Vice Chairman of Relevate Group
Continue the Process

12. For more information on how to develop your Data Governance contact
Data Best Practices
info@databestpractices.com
(800) 936-1763
www.databestpractices.com